Adland's adnews


Don't worry about my English: Copywriter wants a job, proves he can spell

Remember when subservient chicken was so cutting edge it was the most amazing thing? Now tossing together recordings (audio or video) and a clever script that sorts which recording will respond to what are so pedestrian, there are very few ways they can still surprise you.

However, they can be still be cheeky clever, like this self-promo site from copywriter Tal Schweiger seeking work in the USA: Don't worry about my He can spell anything, like a master spelling bee winner, with a few "uhm" and "eh" thrown in for good measure. It seems complicated, but it's in fact very simple because however you spell the word is how Tal Schweiger will spell the word. The color vs colour debate ends here.


"Dear Nike: Make your shoes for girls too" say a pair of London creatives

I was in an Adidas store the other day. The kind with a huge wall full of shoes enticing you to crosstrain, run, hike and play soccer. While my writing partner was busy trying on all the shoes he was interested in I couldn't find anything for me.


The bare-chested spokesman: shirtless shilling of edible things trend 2013

As we already noted in the zesty guy gets around post, there's no shortage of shirtless men in advertising these days - and sometimes the spokesmodel is the same guy but for different brands. The trend did not begin with Old Spice, Brawny or even Fabio shilling I can't believe it's not butter. Hell, we've even seen a naked Piers Morgan, who may not be a beefcake but at least he smelled like one.
It seems that this trend has peaked in 2013. Is it perhaps because it's aiming for the 'pink pound' (or dollar if you will), while scoring the bonus free press of offending a million moms, or are we all just easily swayed by shirtless men these days?


Utopic Signs Motion Graphics Designer Kevin O’Rourke

Utopic president, Jan Maitland, announced today that award-winning motion graphics artist Kevin O’Rourke has joined the hybrid digital media company’s roster of talent.


The Home Office UK is in trouble on twitter for #Racistvan rolling advert

The Home Office UK - the people dealing with matters relating to immigration, permission to stay, work permits, citizenship, and asylum - have this ad-van rolling about with the headline question: In the UK illegally? coupled with the image of handcuffs. "You can text HOME to 78070 for free advice and help with travel documents if you decide to go home voluntarily", says the advert, rather than meet those handcuffs up close.

Now, people on twitter have dubbed this rolling ad the #racistvan and encourage folks to tweet with that hashtag when they spot it. As the hashtag is gathering traction we suggest the driver of the van take cover before it burns.


Nomad Recruits Talent Incubator Denise Sante

Nomad is committing to long-term talent cultivation and growth with the addition of Denise Sante as Executive Producer. Touted for her people skills and keen instinct for connecting agencies with the right talent, Sante will focus on nurturing Nomad’s team of editors and post-production specialists, getting the most out of their broad skillsets.

Scott McGehee and David Siegel

Directing Duo Siegel & McGehee Joins Bully Pictures

Directors of “What Maisie Knew” and “The Deep End” enter the advertising market for the first time.


Sonzero Films Joins Forces with Bang Bang Films to Form New Joint Venture in India

LOS ANGELES—International Director Jim Sonzero and Bang Bang Films, India’s International production company, have joined forces to create a unique joint venture- SONZERO FILMS INDIA/BANG BANG.