Check out STLforSANDY.com, where the City of St. Louis engages residents to donate much needed supplies to victims of Sandy. The effort is the brainchild of Switch, an agency used to producing major events for its clients.
"The idea came up in a meeting here at Switch; knowing how many times we’ve done quick-turn, multi-faceted initiatives for our clients; it only made sense for us to mobilize our resources for this truly worthy cause. We all have friends, clients and relatives benefitting from these efforts. It really is as simple as one community helping another in need," said Switch Marketing Manager Andrew Mullins.