Adland's adnews


Verizon FiOS sets up direct line to santa, polar bears interrupt

Verizon FiOS and B-Reel have created a direct line to Santa. It works much like the subservient chicken, except with more pixels, where you can type in various replies to Santa's questions and he'll respond in a manner that's tangentially related.

Meanwhile a polar bear breaks into the wrapping paper warehouse, and santas elves keep calling to report on the escalation of this incident. When I suggested to Santa that he should install a lock on that warehouse door, he acted like an old deaf man and said "Ho ho ho, no no, we wouldn't want anyone peeking on presents, now would we?" Props for realistic touch caused by pure luck and lack of response-options.

Talk to Santa here.

Agency/Digital Production Company: B-Reel


Snooki on branding: They don't have to be famous to be brands

As they perceive it these side careers are independent from — and as important as — their status as reality-TV idols. As Ms. Polizzi put it: “I don’t care if I’m famous or not. I just want to have my brand.”


Chief Executive of WPP Sir Martin Sorrell Honored at Partnership at gala

Here's Sir Martin Sorrell, Chief Executive of WPP, being honored at The Partnership at’s 10th annual Winter Wish Gala, because when you are the big man in the world's largest advertising company by revenues you don't need drugs. High on power, you see. Even the lovely lady, Patricia Russo, Chairman of The Partnership at, who is handing him the trofé knows.


American Freedom Defense Initiative has new campaign, with 25% MTA disclaimer on it

Pamela Geller, the outspoken blogger and Executive Director of the American Freedom Defense Initiative, has managed to buy ad space in several New York subway stations again, but this time there's a 25% chunk of it dedicated to a MTA disclaimer tacked on to the billboard much like a surgeons general's warning has the last word on a tobacco ad.

"This is a paid advertisement sponsored by the American Freedom Defense Initiative. The display of this advertisement does not imply MTA's endorsement of any views expressed."

The ad itself shows the twin towers burning, with the quote "Soon shall We cast terror into the hearts of the Unbelievers." from the Quran, and three different URL's at top for those who want to read more.


Boost Mobile: 31 Carols

Boost Mobile thinks that one holiday isn't enough this December. So with the help of 180 LA they have created a way to honor the 30 more obscure holidays that happen that month. You know, the ones know one's ever heard of. And decided to tie it in to Boost's "Be heard," tagline by making them singing greeting cards-- you know-- carols.


Pereira & O'Dell get a bronze from Mediapost, nod to our opinion on ads

Mediapost gave Pereira & O'Dell "bronze" for social agency of 2012, quotes our opinion on their Skype campaign.

“It’s Time For Skype” uses print, outdoor and Web iterations to position the Internet-based voice and video communications service as a warmer, more human way to connect than alternatives like Twitter and Facebook.

“140 characters doesn’t equal staying in touch,” reads one copy line. “When did it become ok to text mom happy birthday?” asks another. The campaign’s main social thrust consists of an app on Skype’s Facebook page that lets users create and share “Humoticons” — pictures of themselves expressing emotions.


Nothing to wear for that holiday cheer? Sweatertee is ugly and saves puppies too.

Invites to umptebillion holiday shindigs and nothing to wear? Wanna out-do that hipster kid and save puppies too? Fret not, offers six screen-printed proper "ugly" holiday sweater designs, and 100% of the proceeds —$22 for every shirt sold — goes directly to the APA. Ugly and nice. Get one with a faux knitted pattern of beer or Holiday Donkey Kong today.


Let the social media Cola Wars begin

Now it's harder than ever to send your cat/food/feet/selfie/airplane/old sign/cloud photos to Twitter via Instagram. Because Facebook owns Instagram. So they'd rather you not send your shit to a competitor's site. So boom. No more integration without third party apps.

Oh, whoa that sounds like competitiveness to me. I thought sharing was caring and the internet was a wide open freebie? Why are we surprised by this? Remember when the Like button started showing up on every last page on the web? It was Facebook's way of saying "Okay we know you have to visit other pages, but don't forget about us." Now Facebook is saying "Screw those other pages. All your eyeballs belong to us."