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Win from Within. Now Without Flame Retardant.

Gatorade through its parent company Pepsico announced earlier today that it won't be adding brominated vegetable oil to its drinks any more. This announcement came at the result of of a petition on Change.org, started by one 15 year old, Sarah Kavanaugh of Hattiesburg Mississippi.

Brominated vegetable oil, you see, has some issues. For one thing, according to the New York Times, "Studies have suggested there are possible side effects, including neurological disorders and altered thyroid hormones."

What did the spokespeople for Gatorade have to say about it? According to the Times:

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Ntropic VFX featured in Marco Brambilla's latest art.

Oh how I love these. Video artist Marco Brambilla newest 3D video installation opens in New York soon. It's called "Creation (Megaplex)." This is the third in a trilogy. The first being "Civilization (Megaplex)" and the second being "Evolution (Megaplex)."
These mashups swirl together to form a strange DNA helix, which suggests all kinds of things about the way we're ingesting pop culture. While I am fascinated by the work, I am also disturbed by what I see are the implications.

Either way, Brambilla's vision was brought to life in part by VFX- Post production wunderhouse Ntropic.

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Curbing youth Speeding with Flash Driving Game

Youth speeding in New Zealand is a problem. So Clemenger BBDO and digital shop Resn set out to help the New Zealand Transport Agency do something about it.

Before playing Flash Driving Game you're prompted to sign up with Facebook. The goal is simple get to each gate as fast as you can. The driving is quite hard and when you get to the last stage of the game, you learn why the game is called Flash:
You crash. And your life flashes before your eyes through your Facebook photos. I tried it, and even though I knew it was coming, the results were still eye opening.

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Consumers like watching Super Bowl commercials more than the game

If you're still feeling the ill effects of the hell you went through to produce that Super Bowl spot, take heart.

Market research company Lab 42 released a study that found 39% of respondents prefer watching Super Bowl commercials to watching the game. While 28% said their favorite part of the Super Bowl was the game itself.

Some more facts and figures:

Even more interesting though is when the study gets granular and asks about bathroom breaks during the game. They study found 38% of the respondents would rather use the restroom during the game. 23% preferred to go during the commercials.

One third of the respondents said they're apt to share the spots on social media, and nearly 70% said they have re-watched spots online.

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McCann Israel goes Stock Photo Stalking

McCann Digital Israel came up with a fun way to recruit art directors. They placed ads in stock photo websites. They used keyword searches to target them (businessman, computer, etc.) but they only placed the ads on the 5th page of searches. This way the art directors who don't settle for what's on page one would see the ads. Photo Stalking.

Nice idea.

Digital CEO: Eldad Weinberger
CCD: Ami Alush
Copywriter: Arnon Rotem
Art Directors: Idan Gilboa, Joe Brodsky
Digital Producer: Niv Kantor
Studio: Pavel Goralikov, Tal Shpigler

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Ikea offends The Thai Transgender Community

Well here's a big ol' wtf for today. Ikea Thailand is now on the Thai LGBT's hit list thanks to an ad featuring, you guessed it, a Transgender.

I don't even need to speak Thai to understand what's going on here. Older dude walking along in an Ikea with his very obvious (to everyone but him, of course) Transgendered girlfriend. The girlfriend who at that point had been laughing at chatting away, all of a sudden sees the word "sale." Her voice drops to manly octave. Old dude gets freaked. She tries to laugh it off. So does her. We then end with Transgender left having to move her own shit because the dude is now sneaking off.

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Twitter announces video sharing feed.

Twitter conditioned me to write in a short bursts. So much so I am not sure why I bothered writing more than the headline.

Anywho.

It's called Vine. This new mobile service (which was acquired, not created by Twitter) allows you to lake nifty little video loops. But just like everything in twitter's micro-world, you can only have six seconds or less to play with.

See some of the videos here.

This ranks up there with GIFs. In fact this may be the new GIF.

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When your boat is sinking, hire a celebrity for a Super Bowl spot

So now the news is out that Amy Poehler will do a Super Bowl spot for Best Buy.

Poehler, seen above and strangely without Tina Fey, is described as having the kind of frank humor that will get people queuing up for Best Buy's electronic goods.

According to online and global e-commerce President Scott Durchslag:

"Because of the complexity of technology today, folks have lots of questions. Amy is this comedic everyperson who can make things simple. And Best Buy is trying to accomplish the same thing — making technology simple."

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