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March of Dimes: Signatures

Dallas-basaed TM created this for the Dallas chapter of March Of Dimes, the non-profit that a lot of people have heard of, but aren't sure what they do.

In fact, not only are people unaware that March Of Dimes raises money for research to help ensure all babies have a chance to be born healthy, they also aren't aware that their biggest fundraiser, Signature Chef's Auction is key to ensuring money gets raised.

To TM's thinking, Signature Chef's Auction crates signature dishes, the same way someone's signature is a pledge to help.

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Should legal be involved in the creative brainstorm to save time?

Over at Digiday we have this article: How brands deal with legal, and it in there's quite possibly the worst advice ever given:

Brands want to move fast and be innovative, yet there are big hurdles to that, notably the fact that legal often gets involved too late in the game and doesn’t approve what a brand has created.
To avoid this hurdle, digital leaders at brands say it’s important to include legal from the very beginning of the campaign-planning process. The legal team should be at the brainstorming meetings so that no time is wasted getting approvals at the end.

Adland: 
 

Chapman Leaves Agency World for MPC NY

Just weeks after signing Creative Director of Digital, David Estis, integrated creative studio MPC NY is further bolstering its roster with the addition of Director of Interactive Technology, Adam Chapman. A veteran of Saatchi & Saatchi and Deutsch, Chapman’s deep agency experience and artistic bent inform his creative approach to production.

Adland: 
 

Southern Comfort spoof ad budgiewalk raises money for children's hospital

Enamored with that Southern Comfort commercial where the man who has 'gotta be me' struts his stuff along the beach in a bathing suit and leather shoes, a a group of students from the University of Sheffield suddenly had the bright idea to do their own version when Pete sort of volunteered to recreate it, as long as some money got raised for the local children's hospital (and he got a bottle of Southern Comfort).

Badland: 
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Contrapunto auctions off their 1989 Grand Prix Lion for charity, on Ebay

Have 500 Euro or more burning a hole in your pocket? Why not buy your way to advertising fame for your award-cabinet at home. The Grand Prix Lion from 1989 is on Ebay and the starting bid is 500 Euro. It's Spanish agency Contrapunto who decided to auction off the 1989 Grand Prix Lion they received for the film "Scooter /Suitcase". The commercial for TV Espana featured an lovable but sad dog who packs his bags and leaves as his master would rather watch TV than play with him. Aaaaaawwww. Wook at his widdle suitcase. So kyoot.

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Networks christmas gift to you: TV commercials will not be as loud!

It's about time! TV commercials re to be quieter, starting this Thursday at midnight, commercials will legally have to be within two decibels of the programming during which they air. HALELU-YEAHHHHH. Oh, wait, at what point of the programming are we measuring from? Because I tend to watch a lot of action films where the dialogue is practically whispered and the they nuke the Large Hadron Collider or something with an extremely loud BOUHM and anything two decibels above that will likely shatter my windows.

Oh goodie, TV guide has an answer to my query.

Adland: 
 

Warm wishes from the nastiest commenters in Ad Land

Oh hey, what do we have here - Warm wishes from Ad Land?
Adfreak points out : "'Warm Wishes From Ad Land' presents some choice anonymous comments left on ad blogs AgencySpy, Ads of the World and Campaign Brief. (None are from the Adland blog itself, or from AdFreak for that matter.) The potty-mouthed trolls spew syntactically daring slime of a frequently scatological nature in response to blog posts about new campaigns, executive hires and account moves. Deadpan recitations of the rants are accompanied by jolly seasonal graphics and a tinny version of 'We Wish You a Merry Christmas.'"

Adland: 
 

Gone Before You Know It: Advertising In The Ephemeral Culture.

Last week’s news that Absolut is shifting its business away from TBWA to Sid Lee, and Honda putting its business up for review after a quarter century partnership with RPA has got me thinking a lot about the nature of the ad business today. Advertising does not exist in a vacuum. It is influenced by pop culture, influenced by the times.

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