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Mercedes Benz reveals that they are one big tease in Super Bowl 2013, with Kate Upton

"So, which brand will have the best ad?" people keep asking me as we get nearer to the super bowl, expecting me to have seen them all already. I am sworn to secrecy, gais, all I can share with you here are the teasers. Much as I hate teasers. Mercedes Benz are one giant tease this year, a title that should earn them a smack in the butt with a wet towel.

They tease with a glimpse of a car that's so stunning, people drop dishes.

 

Sonixphere Underscores the Power of “Sound Branding” at D EVENT in Chicago

Company founder Greg Allan shows how sound can be used as a branding tool in keynote address to 4th annual summit for design and innovation leaders; address followed by interactive music demonstration session with Indian percussionist Kaylan Pathak.

Chicago – Sonixphere, a global resource for everything connected to music and sound, recently hosted A Better View Strategic Consulting LLC’s annual “D Event” leadership summit, which this year focused on the expanding role of sound in brand design. Organized by A Better View President and Founder John Gleason, the invitation-only event was attended by more than two dozen senior design and innovation executives from leading worldwide consumer packaged goods companies including Kimberly Clarke, Pepsico, Wrigley, MillerCoors, Colgate Palmolive and Texaco.

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Tumblr Twofer Tuesday

First up is The Creative Confessional. It's already blowing up the internet. Most likely because it is a tired and true Post Secret rip-off. Also there are already a few repeats. And the creative entries are already trying to one up themselves in goofiness. For every one that could be true, like "I flew to New York to oversee a voiceover session that could have been handled from my car on the way to work." We also have ones like "While we were having sex, the only thing I was thinking about was which modernist, condensed, serif typeface I should use for his wedding announcements." har har har.

I'm predicting this will jump the shark by Friday.

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Poetica Adds Managing Director Rachelle Madden

Poetica – the Soho-based studio that specializes in award-winning live-action and post-production for commercials, music videos, web content and more – has added Managing Director Rachelle Madden to its team. She joins a rich roster of creative and directorial talent, including Director Anthony Furlong, Photographer/Director Brian Cross, CD Steve Tozzi, Sr. VFX Artist Aaron Vasquez, Director of CGI John Clausing, Sr. VFX Artist David Elkins, Flame Artist Amanda Amalfi and two new talent signings to be announced later this month.

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From my cold dead hands, Groupon

Groupon will no longer be offering gun-related deals. According to Julie Mossler, Groupon Spokesman:

All scheduled and current gun-related deals featured on Groupon North America, including shooting ranges, conceal-and-carry and clay shooting, have been placed on hiatus while we review internal standards that shape the deal inventory we feature...The category is under review following recent consumer and merchant feedback."

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Kim Dotcom launches Privacy Company that is anything but private

This weekend journalists were tripping over themselves to be first in line to breathlessly announce Kim Dotcom's launch of his new cloud storage site. The truncated name Mega, launched almost a year to the day his previous illegal file sharing site Megaupload was shut down, promised to be a different venture.

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Beertone - the beer color reference guide

What happens if you team up Swiss and Brazilian creatives? They come up with Beertone the beer color reference guide, and then they hustle you for money so they can buy a lot of beer, make this brilliant thing happen. Of course they'll buy beer for the money, how else can they photograph and catalogue each bubbly hue of brew? This is scientific, each beertone page will look like this, have a photograph of the beer, the bottled and color Information, RGB, CMYK, Web, SRM ( that's the beer color scale). This is beergeekery on an epic level. Pre-order now and you'll even get a old school postcard from Switzerland mailed to you.

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How To Kill Innovation

The Wall Street Journal careers blog section has a post called Want to Kill Innovation at Your Company? Go Public. It suggests the tech entrepreneurs' quest for a bigger cash cow ends up killing the sacred cow of innovation.

A study by Shai Bernstein, an assistant finance professor at the Stanford Graduate School of Business, analyzed 1500 companies between 1985 and 2003. Some of the companies went public during this period, and some decided against it. The study measured the rate of patents and their content. While the rate didn't change between public and private companies, the study found that the awesomeness did.

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