At the risk of going against the hive mind, Buzzfeed is the biggest ad platform masquerading as social content to hit the internet since Facebook.
Let me explain it another way: Buzzfeed is a scam. And advertisers and clients hellbent on becoming the most social brand ever are all too eager to buy into the bullshit. I use that choice word, because if you work in advertising and you spent five minutes thinking about it, then there is no other way to describe it.
1. "Carbon copy content."