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Stockholm is your canvas

M&C Saatchi created a iPhone app with help from Sparkling Zoo and It's Showtime for Stockholm Art Week. That event is running now till February 17.

Now everyone in Stockholm can join make some art. The app captures movements in Stockholm using GPS and transfers this info to an artist who’ll paint the movements on a real canvas.

I'm thinking more than a few artists will be creating art from a lot of GPS points at the systembolaget.

That's a Swedish joke.

Never mind.

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Keeping the magazine alive

An article in this week's Financial Times is describing the uphill battle single copy magazines are having at the supermarket. Seems no one is browsing at the check-out line but instead, whipping out their mobiles.

In the article David Carey President of Hearst Magazines said "Everyone that has products at checkouts has to battle for consumer attention."

And while some magazine publishers are now launching mobile efforts with promotional tie-ins, they're just not working that well.
And while the Financial Times points out this is a larger issue with all things in the check-out line (gum and candy, too) they don't neglect the biggest reason of all, at least in the states: the economy.

By now every tax payer in America realized we didn't just tax the rich. The restored payroll tax has eaten into the pockets of everybody. Those with the least amount of dosh are thinking twice about where they're spending it. That five or six dollar issue of Cosmo no longer seems worth it.

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Funny or Die Rips Ram a new one

If you can get past the annoying voice, this spoof pretty much sums it up.

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Beyoncé Returns to ThinkBreatheLive for Super Bowl XLVII

Super Bowl XLVII was full of grandeur and spectacle, but few game highlights could compare to Beyoncé’s show-stopping halftime performance, a full-fledged extravaganza backed by staggering visuals from hybrid creative shop ThinkBreatheLive (TBL).

 

Saint Isodore Blesses Leo Burnett Belgium's new website

To launch their new website, Leo Burnett Belgium traveled to Seville, Spain to get an The Archbishop to bless their website. Because their hometown Patron Saint is Isidore: Patron Saint of the Internet, Computer users, students and children, the latter of whom I assume came up with this idea.

I keed!

I won't even talk about the potential cries of blasphemy that could arise from some of the more serious believers because let's face it, they're not checking up on ad agencies.

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Everybody's talkin-- out their asses.

As you know, big ad agencies, especially traditional ad agencies, are full of shit. They want desperately to seem relevant and current and will say whatever it takes to bring in the most relevant and current people, especially in digital and social media. Notice I said "say" and not "do."

They'll tell you about all the cool stuff they want to do but it's all talk. They'll bring out the shiny objects, mood videos, apps, and show you where the pet project incubator is in order to convince you how with it they are. And how valued and needed your contributions will be. They'll throw a bunch of cash at you to sweeten the deal. And you take it either because you want the money or you truly believe they mean it. Poor you.

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Financial Times: Super Bowl blackout is Twitter’s gain

Adland's Dabitch was quoted in the FT Tech blog, where journalist Tim Bradshaw spied on twitter's reaction to the super bowl blackout, and concludes this was twitter gain in real-time marketing.

- Oreo got more than 10,000 retweets and counting for this spontaneous tweet:

 

HUSH Welcomes Multi-Talented Artist Salyer into the Fold

HUSH is pleased to announce the addition of art director and design and concept development artist Andre Salyer to its ranks. Salyer, whose multidisciplinary approach cuts across every component of experimental, interactive, and moving-image platforms, will guide HUSH’s team of designers, developers, and architects on behalf of clients.

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