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USC to brands advertising on pirate sites: We gon' find you.

Here's something to chew on. Digital Music News reports that USC's Annenberg Innovation Lab is currently conducting a study to find out, hopefully once and for all, how much money from advertising is providing support for the likes of pirate bay and other illegal content sites.

If you're reading this and work in advertising on a major brand, there's a good chance that you, dear reader are unwittingly helping line the pockets of very few people who are hell-bent on exploiting artists, musicians and movie makers all in the so-called name of Free Culture. And if you work in media placement then you may be wittingly doing so.

Adland: 
 

One Show bad taste tweet about "killing for a gold pencil" removed.

One show has realized that their timing and wording of their earlier tweet was rather off, considering what is dominating the news right now, and offered an apology.

That is all.

Adland: 
 

March of Dimes: Signatures

Dallas-basaed TM created this for the Dallas chapter of March Of Dimes, the non-profit that a lot of people have heard of, but aren't sure what they do.

In fact, not only are people unaware that March Of Dimes raises money for research to help ensure all babies have a chance to be born healthy, they also aren't aware that their biggest fundraiser, Signature Chef's Auction is key to ensuring money gets raised.

To TM's thinking, Signature Chef's Auction crates signature dishes, the same way someone's signature is a pledge to help.

Adland: 
 

Should legal be involved in the creative brainstorm to save time?

Over at Digiday we have this article: How brands deal with legal, and it in there's quite possibly the worst advice ever given:

Brands want to move fast and be innovative, yet there are big hurdles to that, notably the fact that legal often gets involved too late in the game and doesn’t approve what a brand has created.
To avoid this hurdle, digital leaders at brands say it’s important to include legal from the very beginning of the campaign-planning process. The legal team should be at the brainstorming meetings so that no time is wasted getting approvals at the end.

Adland: 
 

Chapman Leaves Agency World for MPC NY

Just weeks after signing Creative Director of Digital, David Estis, integrated creative studio MPC NY is further bolstering its roster with the addition of Director of Interactive Technology, Adam Chapman. A veteran of Saatchi & Saatchi and Deutsch, Chapman’s deep agency experience and artistic bent inform his creative approach to production.

Adland: 
 

Southern Comfort spoof ad budgiewalk raises money for children's hospital

Enamored with that Southern Comfort commercial where the man who has 'gotta be me' struts his stuff along the beach in a bathing suit and leather shoes, a a group of students from the University of Sheffield suddenly had the bright idea to do their own version when Pete sort of volunteered to recreate it, as long as some money got raised for the local children's hospital (and he got a bottle of Southern Comfort).

Badland: 
Adland: 
 

Contrapunto auctions off their 1989 Grand Prix Lion for charity, on Ebay

Have 500 Euro or more burning a hole in your pocket? Why not buy your way to advertising fame for your award-cabinet at home. The Grand Prix Lion from 1989 is on Ebay and the starting bid is 500 Euro. It's Spanish agency Contrapunto who decided to auction off the 1989 Grand Prix Lion they received for the film "Scooter /Suitcase". The commercial for TV Espana featured an lovable but sad dog who packs his bags and leaves as his master would rather watch TV than play with him. Aaaaaawwww. Wook at his widdle suitcase. So kyoot.

Adland: 
 

Networks christmas gift to you: TV commercials will not be as loud!

It's about time! TV commercials re to be quieter, starting this Thursday at midnight, commercials will legally have to be within two decibels of the programming during which they air. HALELU-YEAHHHHH. Oh, wait, at what point of the programming are we measuring from? Because I tend to watch a lot of action films where the dialogue is practically whispered and the they nuke the Large Hadron Collider or something with an extremely loud BOUHM and anything two decibels above that will likely shatter my windows.

Oh goodie, TV guide has an answer to my query.

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