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Butter Adds Joel Dean and Annick Mayer to New York Office

Butter is expanding its New York based team with the addition of Composer Joel Dean and Associate Producer Annick Mayer. The pair of nimble talents can dart easily between the advertising and music worlds, fitting right in with Butter’s dynamic culture.

“Annick and Joel are incredibly talented and are a great addition to the family,” noted Butter EP Ian Jeffreys. “Both have a sophisticated musical acumen that will help to enrich the diversity of services we offer our clients. We’re thrilled to have them on board.”

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Unicef brings better gifts for christmas, timetravel to Betlehem year 0 to show us why

Each year people spend millions on gifts around christmas. Gifts that people sometimes don't want or need. Unicef want to remind the generous folk that give so much that there are things people do really need that make perfect gifts. At unicef.se, you can buy actual field products such as vaccine, medicine and nutrition and Unicef will make sure that these products reach the children who need them most. Like Unicef-santas. To advertise that Unicef does this, Forsman and Bodenfors time travelled back to year 0 in Bethlehem and spied on the three wise men as they pondered what kids like these days. The more things change, the more they are the same.

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"All I want for Christmas is a Latina Girlfriend" billboard already defaced

Marc Paskin who appeared on the show “Secret Millionaire,” paid $4,000 for a billboard that said: "All I want for Christmas is a Latina Girlfriend." According to fox news that billboard has already been defaced.

A day after the sign went up, someone ripped off Paskin’s email address. By the weekend, the whole billboard was apparently taken down by vandals.

Someone ripped off the email address alone first? Perhaps it was a lady that didn't want competition?

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Auto-Graph bot collects 3,000 signatures in support of the Coalition for the Homeless - by DraftFCB

DraftFCB has set up an Auto-Graph card, and if you hit up ourgiftfromyou.com you can sign it, then watch the sharpie-armed bot scribble your name on the wall in support for the coalition of the homeless.

The project has collected signatures from Draftfcb employees, clients, and friends in cities around the world, including Warsaw, Kuwait City, Shanghai, São Paulo, Perth, Vienna, and Chicago - it's only lacking yours now.

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Wusthof: Defining the edge

"I definitely don't relate to the whole chef is a rock star thing..if anything you have to take a punk rock approach to it and try to not be the rock star and do things yourself and try to do it your way" -- Chef Richie Nakano.

For some people, the dream of starting their own (fill in the blank) is too strong to resist regardless of the repercussions and pitfalls and potential failures that might happen. The road is dark ahead, and who the hell knows what might happen?

Chef Richie Nakano is just such a man. He's obsessed and passionate about ramen, and is trying to stake his claim by opening a ramen shop in San Francisco called Hapa.

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Kampgrounds of America: Instacamping

Ditch that dumb fireplace screen saver and take it outside. Denver-based LRXD built this fun little microsite (and thirty-three minute youtube video ) consisting of a camp fire and acoustic Christmas music, for Kampgrounds of America. or as they're known far and wide, KOA.

What a fun way to remind people of a camp site during a time when I suspect very few people are going camping. And yet, for the hardcore camping enthusiast, I'm sure they're dreaming about it.

Credits go to: art director Chad Dickson, writer Jamie Reedy, creative director John Gilbert and developer David Lawson.

Merry Merry, kids.

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@Broniewyn via twitter
 

Fess up, Ikea Monkey.

This is written in part for the ones new to advertising who didn’t experience the dawning of a cliché called Putting A Monkey Or Other Such Primate In An Ad. This is also written in part as a way to explore the idea that even at the risk of being labeled a cynic, questioning what is brought forth as the truth, even if there aren't ready answers available, is good exercise.

I’m not sure when it started. Maybe in 1971? But I’m not positive. You see, there have been Many of them. In fact a search of the word “Chimpanzee,” on adland brings up two pages worth.
“Gorilla,” brings up six pages worth of ads. And “Monkeys?” Nine pages worth.

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The audience is waiting. Right?

In my last post, I got into the explosion in opportunities for brands to express themselves, and the very tip of the iceberg as pertains to the challenge that this situation presents agencies with.

This time around, I want to get into the more important part of this equation. The only people that matter are the people our clients want to receive their message. The audience. They are known as the target. Customers. But they are an audience. Once, there was an illusion that they were captive. They never were, but let’s pretend they really were raptly and exclusively glued to their radios while a sponsored show aired for the entire nation at one time.

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