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Tool Signs Former JWT Chief Creative Innovation Officer James Cooper

The multi-talented James Cooper has signed on as the newest interactive director on the Tool roster. Cooper has served as the creative leader behind a wide range of digital work, including the recent Cannes Gold Lion-winning mobile application for Band-Aid featuring the Muppets, Wheaties’ Most Valuable Tweeter Super Bowl campaign, and JCPenney’s Return to the Doghouse campaign.

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Microwave mentality part two: All the news fit to gank

In Microwave mentality part one, Kidsleepy paints the picture of a world too busy to concentrate on one thing at a time, asking smart machines to do all the thinking for us, leaving us to get ever dumber. This isn't limited to the consumer, this is also highly visible in the world of the creators.

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Microwave Mentality: part one

Here’s a big revelation for you: The way we live has changed.
Urban centers decayed when the middle class moved to the suburbs. The front porch got moved to the back. We used to know our neighbors. Now we’d rather know someone across the globe, at least online.

But it’s not just physical locations that change. The way we behave has changed. Our views of privacy are at once threatened and secured by autonomous digital corporations.

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Carb Happy: Run Happy

Seattle agency Wexley School For Girls got their giant heaping bowl of carbo-loading on for client Brooks Running.

Knowing that pre-marathon carbo-load is hugely important, Wexley created huge pop-up carb stations at various marathon sites including Chicago's Bank of America Health and Fitness Expo and Marathon, The Scotia Bank Toronto Waterfront Marathon, and a few other upcoming marathons in North America that may or may not be sponsored by banks.

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ClickFire Media Hires Kay, Pearson

ClickFire Media is proud to announce the addition of Executive Creative Director Bill Kay and Senior Account Manager Robyn Pearson to its team. The pair will lead Click3Rx, a division of the studio devoted to creative technology for pharmaceutical marketing.

Kay arrives with nearly 20 years as a creative and business development professional who has successfully applied his skills in pharmaceutical, consumer branding, film, digital, and entrepreneurial endeavors. Known for his ability to build strong cultures, Kay has grown an agency, built AOR relationships and developed countless digital solutions for sales and marketing teams within Daiichi Sankyo, Bristol-Myers Squibb, GlaxoSmithKline, Novartis and Genentech.

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JFK Presidential Library Launches Interactive Documentary Marking 50th Anniversary of Cuban Missile Crisis

Boston, MA – October 16, 2012 – The John F. Kennedy Presidential Library and Museum today announced the launch of an interactive multimedia documentary marking the 50th anniversary of the Cuban Missile Crisis. Narrated by Matthew Modine, www.cloudsovercuba.com, will go live at 8am EST on Tuesday, October 16 – exactly 50 years after Soviet missiles were discovered in Cuba – allowing audiences around the world to experience an immersive documentary that depicts the full story of the crisis in riveting detail, while also offering a thought-provoking, fictional “what if” scenario to this tense standoff.

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MPC Follows Remote Viewing Network with First NY Colorist and LA Promotion

After launching its world-class Remote Viewing operation with outposts in Dallas, Austin, Minneapolis and Denver, MPC is making more big moves in the US. The visual effects studio has promoted Ed Koenig to US EP of Color Grading, heading its development operations across the States, and has signed industry pioneer Adrian Seery as the Colorist in its New York studio. Koenig will focus on continuing to expand MPC’s Color Grading services from coast to coast, while Seery will joins the New York office as the location’s first dedicated grading specialist.

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