This is written in part for the ones new to advertising who didn’t experience the dawning of a cliché called Putting A Monkey Or Other Such Primate In An Ad. This is also written in part as a way to explore the idea that even at the risk of being labeled a cynic, questioning what is brought forth as the truth, even if there aren't ready answers available, is good exercise.
I’m not sure when it started. Maybe in 1971? But I’m not positive. You see, there have been Many of them. In fact a search of the word “Chimpanzee,” on adland brings up two pages worth.
“Gorilla,” brings up six pages worth of ads. And “Monkeys?” Nine pages worth.