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Fess up, Ikea Monkey.

This is written in part for the ones new to advertising who didn’t experience the dawning of a cliché called Putting A Monkey Or Other Such Primate In An Ad. This is also written in part as a way to explore the idea that even at the risk of being labeled a cynic, questioning what is brought forth as the truth, even if there aren't ready answers available, is good exercise.

I’m not sure when it started. Maybe in 1971? But I’m not positive. You see, there have been Many of them. In fact a search of the word “Chimpanzee,” on adland brings up two pages worth.
“Gorilla,” brings up six pages worth of ads. And “Monkeys?” Nine pages worth.


The audience is waiting. Right?

In my last post, I got into the explosion in opportunities for brands to express themselves, and the very tip of the iceberg as pertains to the challenge that this situation presents agencies with.

This time around, I want to get into the more important part of this equation. The only people that matter are the people our clients want to receive their message. The audience. They are known as the target. Customers. But they are an audience. Once, there was an illusion that they were captive. They never were, but let’s pretend they really were raptly and exclusively glued to their radios while a sponsored show aired for the entire nation at one time.


Caravan Collective 2013 Lookbook

Biking is a slippery slope. You start out getting one for exercise. All well and good. You use it for work. That's cool. Next thing you know, you're zipped up in blue and pink neon spandex, meeting the bros at 7 in the morning for an "insane" run through the city on a bike that costs a few month's rent, dodging trucks like a multi-colored beetle on wheels. Or worse, you're purchasing a fixie in those 1987 vintage Air Force 1's you bought from that dude in Tokyo because that particular year's swoosh matches your bike frame.


#Copywriterwisdom shared on a friday evening

Copywriting. Everyone thinks they can do it, from the client to your mom. The difference is, of course, that they don't have time to write. But they could. And they have lots of opinions on how to make you a better writer. So does David Ogilvy. He'll tell you that the consumer is your wife. That five times as many people read the headline as read the body copy. That the word "free" is good, and so is "new". It's time for some new #copywriterwisdom. And much like when Art Director Wisdom happened, twitter is key.


Realtime marketing? What you know about your customers should lead to creating stuff, not ads

Real Time Marketing is here - and advertising needs to adapt says Tribal DDB’s Paul Gunning in an article over at FastCoCreate and the wisdom in it sounds a lot like If you work in advertising but all you're doing is advertising, you're doing it wrong by Tim Geohagen here on adland last year.

Paul bemoans the lack of flexibility at agencies, the rigid system that hinders ideas to appear where they can be useful.


Verizon FiOS sets up direct line to santa, polar bears interrupt

Verizon FiOS and B-Reel have created a direct line to Santa. It works much like the subservient chicken, except with more pixels, where you can type in various replies to Santa's questions and he'll respond in a manner that's tangentially related.

Meanwhile a polar bear breaks into the wrapping paper warehouse, and santas elves keep calling to report on the escalation of this incident. When I suggested to Santa that he should install a lock on that warehouse door, he acted like an old deaf man and said "Ho ho ho, no no, we wouldn't want anyone peeking on presents, now would we?" Props for realistic touch caused by pure luck and lack of response-options.

Talk to Santa here.

Agency/Digital Production Company: B-Reel


Snooki on branding: They don't have to be famous to be brands

As they perceive it these side careers are independent from — and as important as — their status as reality-TV idols. As Ms. Polizzi put it: “I don’t care if I’m famous or not. I just want to have my brand.”


Chief Executive of WPP Sir Martin Sorrell Honored at Partnership at gala

Here's Sir Martin Sorrell, Chief Executive of WPP, being honored at The Partnership at’s 10th annual Winter Wish Gala, because when you are the big man in the world's largest advertising company by revenues you don't need drugs. High on power, you see. Even the lovely lady, Patricia Russo, Chairman of The Partnership at, who is handing him the trofé knows.