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Can Facebook offer end Israeli-Palestinian Conflict?

On 2012 Facebook introduced its new offers feature, enabling brands to grant Facebook users and fans special offers and discounts on products.
The OneVoice Movement introduced the first Facebook offer, for something other than a product. For peace. Allowing users from all over the world to 'Claim Peace' and help raise awareness toward ending the Israeli-Palestinian conflict.

Here's the interesting thing: Facebook limits each offer to 40,000 claims. So multiple peace offers will be created gradually on the next following days, users can also claim the peace offer on

The goal, as with all goals on Facebook, reach the 1,000,000 mark.

Agencies: Mizbala, The Brief


Butter Signs Grigorov

Butter Music and Sound is pleased to announce the addition of West Coast Creative Director Mario Grigorov. Mario brings an impressive and diverse musical history to the company – In addition to scoring Shadowboxer, Tennessee, The Paperboy, and the Academy Award-winning Precious, Grigorov has also audio branded major campaigns for LEGO, Cymbalta, BMW, JCPenney, and more over the course of nearly a decade as the Owner and Creative Director of Los Angeles-based Siblings Music.


LOGAN and Conscious Minds Bring Calvin Johnson, Alex Morgan, Neymar Jr. and Allyson Felix into Animated Games for Nike+

LOGAN plunges Nike+ users into a spectacular post-apocalyptic ice storm of a world with two 6:00, fully CG, stylized character-animated games featuring a cast of top athletes – NFL receiver Calvin Johnson, soccer players Alex Morgan and Neymar Jr., and sprinter Allyson Felix – and promoting a new line of weather-resistant clothing.


Tool and Under Armour Challenge Fans to Out-Ray Ray Lewis at this Year’s Super Bowl

Get a chance to have a verbal throwdown with NFL legend and Under Armour athlete Ray Lewis. In celebration of Ray’s career and advancement to Super Bowl XLVII, Under Armour and digital production company Tool, have created a website that allows you to see how you stack up against Ray.


Alicia Keys becomes Blackberry's Global Creative Director

Alicia Keys is now Global Creative Director of BlackBerry.

From the press release:

As an official member of the BlackBerry team, Keys will lead an array of new business initiatives that will drive engagement with BlackBerry and perception of the brand....


Wild(child) Leadership Team Expands with Stevens Hire

Flatiron-based, full-service creative editorial boutique Wild(child) charges into 2013 with the signing of Editor Jeff Stevens. Stevens arrives on the heels of a banner year that saw the additions of Executive Producer Amy Lazarus, as well as award-winning Editors Diego Panich and Tom Schachte. “With a major rebrand just around the corner and a growing roster of versatile artists, there’s a lot going on here that speaks to the new face of the company,” noted Stevens.


Amoeba Music Digitizes

Often we harp on and on about the dire straits the music industry finds itself. Never mind the record stores that are experiencing the fallout, too. But for every dark story there's something great happening, too. Like with L.A. and San Francisco based Amoeba Records.

According to Pitchfork and Variety the retail store has put a lot of its stuff online on a completely revamped website to sell.

The operative word here is "Sell."