Rockpapershotgun: "Hijinks! Square Enix Say: Threaten ‘Hits’ On Your Friends!" has plenty of screendumps showing off Square Enix hit-game from facebook. You could have people "killed" for their makeup, ginger hair, small tits and all sorts. You could select to murder Galpal X for "cheating on her boyfriend" and instruct the hitman they'd recognise her via her ginger hair and small tits, and she'll receive a video watching the assassin prepare to kill her HOW FUN.
Yes, could, because they soon realized that this was past the line and have removed the game and issued a statement apologising for the app. Epic marketing fail.