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Former Adobe employees create time saving device

Creatives have it really tough. Our deadlines are pretty gnarly and we never have enough time in the day to do anything. Case in point, I started this post three hours ago but got pulled away multiple times because of meetings and debriefs and briefings.

Well, the good folks at CreativeWorx can't help me with that. But they can help with the management of time spent filling out time sheets. Thanks to TimeTracker.

According to the release:


"Listen to help" - raising money for the hearing-impaired via sound on Spotify

Listen to help is a unique Spotify track that aims to raise money for Sound Seekers, a charity dedicated to helping deaf and hearing-impaired people in the developing world.

Click on this spotify link if you have Spotify, the place that as you know pays artists only a fraction of a cent per play, and is thus worse for artists than the big bad music corps of yesteryear everyone wants to stick it to. Indie labels can't really afford being on spotify.


Super Bowl 2013: Piston Introduces "The Dramatizer" For

As part of a multi agency integrated campaign, Piston introduces The Dramatizer, for .

The car buying and selling site wants to add drama to the Super Bowl, because not every Super Bowl can be as awesome as this one. So with that in mind, adding drama sounds like a good idea.

Piston's ECD David Schafer explains:


Super Bowl ads are getting longer, and more expensive, in 2013

Budweiser Black Crown will be introduced during the super bowl, giving us at least one Anheuser-Busch that doesn't contain clydesdales or dog-bites-man jokes. CBS has sold some time slots for as much as $4 million, and while the majority of the ads are still 30-second spots, the trend for longer is better continues.


IBM has a tumblr, ibmlr.tumblr

IBM has a tumblr, complete with animated gif's like all the hip ones, it's at In their tumblr they brag about the little laptop doohickey aka trackpoint, ancient time recording machines, and the Space Shuttle Endeavour’s orbiter avionics are among the many many things that IBM has patents on, and they are all displayed here. The idea is of course to spread the smarts of IBM among the tumblr community, but since nearly everything is headline "IBM was here" and I see no funny cat gifs so I wonder how far it'll spread.


The implications of Facebook Graph search

Here's some news that will make you want to close your facebook account (if they didn't make that so impossible) and never go back. Actual facebook graph searches is a tumblr (yeah we're having a four for one deal today, wait for the next post) that collects graph searches that may not be so fun to show up in.


Mercedes Benz reveals that they are one big tease in Super Bowl 2013, with Kate Upton

"So, which brand will have the best ad?" people keep asking me as we get nearer to the super bowl, expecting me to have seen them all already. I am sworn to secrecy, gais, all I can share with you here are the teasers. Much as I hate teasers. Mercedes Benz are one giant tease this year, a title that should earn them a smack in the butt with a wet towel.

They tease with a glimpse of a car that's so stunning, people drop dishes.


Sonixphere Underscores the Power of “Sound Branding” at D EVENT in Chicago

Company founder Greg Allan shows how sound can be used as a branding tool in keynote address to 4th annual summit for design and innovation leaders; address followed by interactive music demonstration session with Indian percussionist Kaylan Pathak.

Chicago – Sonixphere, a global resource for everything connected to music and sound, recently hosted A Better View Strategic Consulting LLC’s annual “D Event” leadership summit, which this year focused on the expanding role of sound in brand design. Organized by A Better View President and Founder John Gleason, the invitation-only event was attended by more than two dozen senior design and innovation executives from leading worldwide consumer packaged goods companies including Kimberly Clarke, Pepsico, Wrigley, MillerCoors, Colgate Palmolive and Texaco.