Clio Hall of Fame Creative Director Harry Webber has been tapped by ace Hollywood Journalist and Movie Critic Jeffrey Wells to write a twice weekly rant column on the declining influence of Madison Avenue on the level of creativity in advertising. The colum is here at MadisonAveNew.com
Hear Patrick Meyer, founder and CEO of NOW Inc., share how companies need to re-connect their business model to where the consumer is shifting. Patrick Meyer is a unique hybrid among business leaders. He has been a close adviser to the top CMO’s and CEO's leading the world's top brands like Coke, Sprite, Virgin Mobile, Miller Lite, Jeep/Dodge/Chrysler and others on how "to aggressively drive business growth". Patrick has also been one of the CEO's behind advertising and marketing's leader, WPP – building and running its "growth focused marketing consulting company" - Fusion 5.
Hear Paco Underhill, explain the research and ideas behind his best-selling books, “Why We Buy” and “Call of the Mall.” In his books, Paco applies his research methodologies to the retail environment where he dissects the behavior of everyday consumers and how people live, work, play and spend. Paco has over 21 years of experience in behavioral research and consulting. His international consulting company, Envirosell, has established its reputation as an innovator in commercial research and as an advocate for consumer friendly shopping environments and packaging.
Hear Immediate Music composers, Jeffrey Fayman and Yoav Goren, share how they’ve become one of the premier music production companies for motion picture advertising. Immediate Music has scored and licensed music for over 1500 diverse motion picture trailers. Some of their recent work includes “Spider Man 2”, “Manchurian Candidate”, “I, Robot”, “Lord of the Rings”, and “The Last Samurai”.
Hear Joey Reiman, CEO of BrightHouse, explain how he believes the world is ad rich and idea poor. Joey and his thinking consultancy, BrightHouse, utilize the proprietary Four I’s® method of ideation to develop industry-altering ideas. Some of their clients include The Coca-Cola Company, Coty, Delta Air Lines, Georgia-Pacific, MetLife, Red Lobster, Hitachi Data Systems and The Home Depot.
(NY, NY) The creators of ultra-premium Tequila Gran Centenario have announced the launch of the brand 's first-ever print advertising in Los Angeles. Created by Arnell Group, the new creative features the illustrated Gran Centenario angel that appears on the bottle label and identifies Gran Centenario as "the most tempting Tequila on earth." It playfully asserts that Gran Centenario's quality is so exceptional that it must be sent from heaven.
Hear Bob Corscadden, senior vice president and CMO of Tyson Foods, talk about the launch of their new, fully integrated “Powered By” ad campaign. This new campaign strategically capitalizes on the company’s position as the world’s largest provider of protein and aims to create consumer awareness of the company’s leadership in beef and pork as well as the chicken categories. The general market campaign, created by Arnold Worldwide, focuses on the important power of protein in the daily lives of Americans.
Hear Seth Godin, author of “Purple Cow” and “Free Prize Inside,” describe how companies can transform themselves by making every person in their organization a part of the marketing department. “Purple Cow” was a New York Times and Wall Street Journal bestseller and Seth’s latest book, “Free Prize Inside”, is already on Amazon’s Top 50. As well as being a best-selling author of six books, Seth Godin is an entrepreneur, speaker and agent of change. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998.
Hear Rita Clifton, chairman of Interbrand UK Limited and author of “Brands & Branding,” discuss effective brand monitoring and measurement, and how brands are the central organizing principle. Rita Clifton is the chairman at Interbrand UK Limited, the world’s leading brand consultancy. Some of her clients have included Marks & Spencer, NM Rothschild, Deloitte Consulting, and P&O. Rita has also appeared on a wide variety of television programs on marketing and communication issues, as well as speaking at conferences around the world.
Hear Grant O’Neal, senior vice president of brand strategy and enterprise advertising at Bank of America, share brand strategy techniques and how to capitalize the most on sponsorship and event marketing such as Bank of America's involvement with Major League Baseball and the U.S. Olympic Team. O'Neal helped launch the NationsBank brand in 1992, which became Bank of America in 1999 and then merged with Fleet-Boston in 2004, creating the nation's largest retail banking franchise.
Hear Dolores Kunda, president and CEO of Lápiz Agency, share her passion for Hispanic marketing in the U.S. Dolores Kunda has nearly 20 years of global advertising experience, having led award-winning teams for such blue-chip clients as Kraft, McDonald's, Kellogg's and Procter & Gamble. She has worked diligently and successfully to help Lápiz establish a client roster that includes the above-named marketers as well as Coca-Cola and Disney, among others. Recently, Dolores was named one of Hispanic Magazine’s Top Latinas.
Hear Brian Steinberg, advertising columnist for The Wall Street Journal, share what the networks learned after the TV upfronts and the rise of branded entertainment. Brian is a veteran media business reporter who has written for Dow Jones Newswires, The New York Times and Spy Magazine. Brian’s freelance articles have appeared in The Washington Post, The San Francisco Chronicle, USA Weekend, Entrepreneur and Entertainment Weekly.
Hear Maddy Dychtwald, author of “Cycles: How We Will Live, Work and Buy”, offer a new view on how Americans live, work and buy with profound implications for the marketplace, the workplace and their lives. Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation's leading authorities on generational marketing, she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for over seventeen years.
Hear top leaders from Leo Burnett Worldwide, Radio Advertising Bureau and Wall Street Journal discuss current trends and issues in the advertising industry with The Advertising Show at their live broadcast from the American Advertising Federation (AAF) 2004 National Conference. More than 900 advertising executives representing all industry segments - advertisers, agencies, media companies and service providers/suppliers - convened at this premier industry event. The National Conference featured high-profile speakers, sought-after networking sessions, the Ad Expo and star-studded events such as the Worldwide ADDY Awards Show and the National Student Advertising Competition (NSAC).
Planet Blue, a commercial post house in Santa Monica has created a site called TheSpecSpot where anyone can rate and add their Spec commercial work. The purpose of the site is to lend a helping hand to new, and no-so-new commercial directors to get exposure and feedback from the likes of you adgrunts. You can browse all the current films and rate them on creative idea as well as execution, they range from the sublime to outrageous. All films are in QT.
It's not the only experiment, they're also working on retooling Hyperchannel, a widget that puts video content directly on your desktop to be more of a "broadcasting for the masses" technology, where a trusted content source (a video-blogger) could put content on their Hyperchannel, and have it delivered to all who subscribe to their hyperchannel. Right now this toy is in Windows only but you can expect a Mac version sometime in September.
Hear Arnold Worldwide’s president/COO, Fran Kelly, and BBDO New York’s president/CEO, John Osborn, share inside information on their agencies and the advertising business. Fran Kelly is an accomplished industry executive who helped orchestrate Arnold's transformation into a national and international agency, attracting such clients as Volkswagen, Monster, The American Legacy Foundation, Royal Caribbean, Titleist, Fidelity Investments and The Hartford. John Osborn is the principal architect and engineer of BBDO New York's integrated communications service offering.
Hear Marc Schiller, CEO of Electric Artists, re-write the book on how brands should approach marketing. Marc Schiller is an accomplished industry executive with a wealth of knowledge in marketing, branding, and public relations. At Electric Artists, Marc develops strategies that tap into social networks and harness the power of tastemakers and influencers to drive word-of-mouth. Some of his clients include Nestle, Purina, Pfizer, FIFA, Schlumberger, Proctor and Gamble, Imagine Entertainment, Universal Films, BMG Entertainment, Warner Music Group, and Sony Pictures.
Hear Stephen Walker, president of Headmint Inc., share how to define, express and bring a brand to life. Stephen Walker has extensive brand experience gained at some of the world’s most creative agencies like Bartle Bogle Hegarty. At Headmint, Stephen utilizes training, integration and strategic thinking for his clients such as Coca Cola, Ford Motor Company, Allstate and Nestle.
It’s the battle over product placement!
Hear B2B marketing expert, Ruth Stevens, and direct marketing heavy-hitter, Steve Tharler, talk shop about how to increase retention, write successful creative and create realistic marketing strategies. Ruth Stevens, president of eMarketing Strategy, has held senior marketing positions at Time Warner and IBM as well as teaching to graduate students at NYU and Columbia. Steve Tharler, partner at Tharler/Opper, has over 30 years of agency experience in strategy, concept development and copywriting and is on the faculty of the Virginia Commonwealth University Interactive Marketing Institute.
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