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Sturegallerian's father's day ad asks mothers to "Please, please him" in sexy lingerie

Two complaints. Two. That's how many complaints "Advertising ombudsman" Elisabeth Trotzig has received about this ad so far. The Fathers Day ad for the high end exclusive mall Sturegallerian in the center of Stockholm used a classic trick to shake up the category of fathers day ads. Instead of targeting the family with pictures of nice ties, cufflinks and other items that may be a good gift for dad, it targeted mom directly suggesting she buy something nice for dads eyes only.

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Aussie Director Gemma Lee Makes U.S. Debut Via Madheart

LOS ANGELES—Australian commercials director Gemma Lee is entering the U.S. advertising market for the first time via Los Angeles-based Madheart. Although she has been directing ads for only four years, Lee has accumulated an impressive body of work that includes campaigns for Hyundai, Colgate Palmolive, Weight Watchers and Australian automaker Holden.

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Director Alberto Belli Joins Accomplice Media

Director’s viral videos “For Your Consideration” and “It’s Not Porn. It’s HBO” have drawn millions of views on the web.

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Spot Welders to Rep Speade in the US

Spot Welders is pleased to announce that it will now rep top UK editorial shop Speade in the US. With company founder Sam Sneade at the helm of the company and talent such as James Rosen, Ellie Johnson and Sacha Szwarc headlining their team, Speade will prove to be a valued partner to Spot Welders.

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Stuart Douglas
 

Director Stuart Douglas Returns to the U.S. Via Original

LOS ANGELES— British commercials director Stuart Douglas, whose work for such brands as Coca-Cola, Nike, Sony, Carlsberg and Guinness has won worldwide acclaim, has signed with Original for exclusive representation in the United States. It marks the first time in more than a decade that Douglas has focused on the American market.

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Arcade Edit proves pigs can fly - or at least open bi-coastal.

Arcade Edit has spread its wings and officially opened a New York office. Since Arcade Edit's launch in Los Angeles in 2008 they have been working with clients on the East Coast, but now they are officially bi-coastal. The new NYC shop is led by Executive Producer/Partner Sila Soyer and Editor/Partner Jeff Ferruzzo.

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The wrong way to gain exposure in advertising

It's tough these days, what with all the competition on the internet, to really get your work noticed.

While there's always someone out there trying to convince you to work for free in order to gain exposure, thankfully not everyone falls for that con.

Take the sci-fi artist Travis Wright who found himself on the receiving end of this pitch, by an ACD at Grey NY named Roy Torres.

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Context: the tool that will buy you more sleep dropping ads into context for you.

Art directors, designers, creatives rejoice. Context is here and it'll instantly drop your fantastic ad into context. You'll get more sleep! You'll have time for lunch! Students portfolios will instantly look more professional! You can respond to a whim-request to "see it in context" by the click of a button. You'll start Tumblr-blogs of all the funny ideas you had that never would be approved by any client and they'll go viral all over the world as if they were real.

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