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Liseberg ads cleared from 'insulting Greece', still in trouble for stealing Jill Greenberg's style

We reported earlier that the Liseberg amusement park campaign "Offends Greece"... And I'm not sure if the country with the fledging economy was hoping for a handout, but they took their case to the Reklamombusdman in Sweden. The RO has found the Liseberg campaign 'not guilty' .

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Red Tettemer O’Connell + Partners Appoints Former Puma Exec, Adam Leaventon as Connection Strategist

Philly-based creative agency, Red Tettemer O'Connell + Partners (RTO+P), today announced the appointment of Adam Leaventon as Connection Strategist. Reporting directly to Steve Red, President and Chief Creative Officer, Leaventon will be responsible for strategic connections across the agency’s clients including Under Armour, Reyka Vodka and Planet Fitness.

“When we saw Adam’s body of work, we knew he could be a great dot connector for the agency and our clients,” said Steve Red. “And he’s self-confessed sneaker freaker, so we get style tips in the deal.”

As a fun way of welcoming talent to the agency, RTO+P creates a unique portrait for each new hire. For Leaventon, the agency shot a stop motion video of his portrait being formed out of an Under Armour sneaker. View it here.
Most recently, Leaventon consulted on business development and business strategy for New Balance Athletic Shoe and PUMA SE. Before that, Leaventon was Global Director of Merchandising at DC Shoes, Inc., where he handled all men’s and kids footwear lines.

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The Sadie Cam is Back, dog with go-pro goes live again tomorrow.

A few weeks ago, Toronto-based design, animation and vfx studio Crush put a GoPro on top of their office dog Sadie - a French Bulldog - and streamed the video live on their website. It was pretty awesome and a lot of people tuned in. Serious.

So, they are doing it again tomorrow, Friday, August 23rd, from 1-3pm (EST). It will be streamed at crushinc.com/sadie.

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Estée Lauder Unveils “The Beauty of Night” Global Digital Experience

Women across the globe can now connect around their shared nighttime beauty rituals with Estée Lauder‘s “The Beauty of Night,” an innovative new worldwide digital experience. The sharp and incandescent online space, created by design agency HUSH, serves as a launch pad for Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex II serum, a product developed by the company’s own scientists to visibly rejuvenate skin during its natural nighttime repair.

This dynamic global experience will unite women through their shared beauty habits and other nighttime moments. Accessing “The Beauty of Night” via desktop or mobile, a woman will share a personal message that is then exchanged with a message from a woman in another part of the world. After a connection has been made, the participants will also find a special offer for a “Beauty of Night” sample or service. Each connection is represented by a vibrant interactive display of a virtual Earth, presenting the worldwide community as bright points of light streaming across the globe, marking the participants and the connection between them.

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Yes men strike again? NZStuff news has Royal Dutch Shell giving polar bears to Auckland zoo

Someone has pwned stuff.co.nz, and/or Gazprom and Royal Dutch Shell with this article Auckland Zoo to welcome polar bear . It seems innocent at first, but then you read that the polar bear has been removed from the Russian Arctic so that they can drill for oil.

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PR bait&switch - Maria Sharapova's namechange to "Sugarpova" a cheap ploy

Maria Sugarpova.. er, sorry Sharapova announced that she was going to change her name during the US Open to "Sugarpova". What a great idea. Every time she was mentioned in the open, the brand "Sugarpova" would be mentioned too. This is thinking like an SEO master.

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Coca Cola launches mini coke bottles with 3D prints of mini-you

I'm telling you, Israel is doing their darn-tootingest establishing themselves as the high-techiest ad-country in the world. Coca Cola Israel launched mini bottles, much like everywhere else, and instead of just announcing it with something on TV, they went all out with an app and 3D print-outs of people. It could be you. But first you have to jump through tamagotchi style hopps designing a mini-you in the phone-app and keeping it happy.

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