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Featured in "Innovation & Kommunikation" Resumé

Resumé; the leading advertising and media trade press from Bonnier media in Sweden has a special newsletter called Innovation&Kommunikation that goes more in depth on trends, you can subscribe to it here.

 

Paid for advertorial content is indexed by "Google News" as news

There's a loophole in Googles search indexing that allows a publisher, who is approved and indexed by Google News, to have even their paid for advertorial content indexed as if it were news.

Adland: 
 

Super Bowl 50 Infographic: American Women Enjoy Commercials More Than The Halftime Show

Here's more super bowl data.gathered by Influenster, who decided to survey 6,320 of its female users to find out how engaged they are with the sporting event and their attitudes towards the time ­honored tradition of commercials.

 

Super Bowl 50 Infographic

The Denver agency Faction created this infographic, comparing advertising in the first Super Bowl to advertising 50 years later, at the advent of the datapocalypse. Fear not the TV ad isn't dead ... yet. The agency is rooting for the Broncos.

 

UK fashion brand makes the superlative emoji campaign

At what point did emojis jump the shark, ceasing to be clever or new? At what point did we, as consumers, get sick to death of brands turning up late at the party, shouting 'Hey, we brought emojis!' only to be greeted with a forlorn and disappointed shake of the head.

Adland: 
 

If hospitals were like advertising agencies.

No that isn't a clickbait headline. It's an important analogy for all of you who want to explain to civilians (people who don't work in advertising) who insist they want to know what it's "really like."

Adland: 
 

Director Ben Conrad Breaks Out with GenPop

Creative and business leader Ben Conrad continues his momentum in the advertising and entertainment spaces with the launch of Los Angeles-based live action production company GenPop. Designed to grow with the ever-changing industry, GenPop assembles a collabora

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