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All aboard: Hunkvertising is here | Adweek

Hunkvertising, now an established strategy in marketing with a brand spanking new word too. You know the genre well, it's the one where you see as many six packs as possible, but you're not selling beer - or perfume. Adweek's David Gianatasio writes about "The Objectification of Men in Advertising" and how some wish they'd just keep their assets covered today, and we got to snark about ads we don't like.

 

Europe’s John Doe Plots America Invasion via Accomplice Media

Directing duo brings strong credentials in comedy storytelling and a shelf of awards including a Cannes Gold Prix.

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Facebook create "free wi-fi" logins at physical stores, just pay with your privacy

Well well, aren't they clever? To help local businesses give free wi-fi service to their customers without having to type any annoying passwords or click andy "I agree" buttons, facebook offers wi-fi login, as long as you log-in via facebook. And now they know where you be shopping at in real life too!

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New York audio house Bar1 celebrates National Protect Your Hearing Month

To celebrate National Protect Your Hearing Month, Bar1 sent out this promo in the form of a simple hearing test. If you can hear the 3 frequencies, congratulations! You can still hear! (Apparently my cat can hear them too, judging by how quickly she dashed out of the room.)

I love creepy Norman Rockwell-esque image as well as the real point at the bottom of the ad: the fact that Bar1 protects our hearing and saves "the world from crappy audio since 2006."

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Boss turns the "I Quit" video into a help wanted ad with spoof response.

An odd thing happened on the internet ... First, a rather dancetastic resignation video was posted to youtube where Marna Shifrin complains about her boss' wanting quantity and hits, while she wants to make quality content. So, she made a video of her dancing around the office, set to a Kanye West song (did she get the rights to that?), and suddenly it's on fire. Linked everywhere, and it raced to the 9 million hits mark at suspect speeds.

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Honda stalks snacks on twitter to show off vacuum. Snacks stalk back!

Honda have been amusing themselves on twitter to tell snacks off with images of their built-in vacuum sucking up everything like a sweet-starved kid at a birthday party. Meanwhile the snack-brands are talking back, and now everyone knows there's a vacuum in a Honda.

Taco Bell had to jump in too, with the worst old vacuum joke ever.

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Björn Borg air-drops his underwear all over the world.

As part of a new online campaign entitled The Drop famed-tennis-Icon-turned-fashion-maven Björn Borg wants to sexify the planet with his underwear line.

Upon going to The Drop, you are greeted with an intro (which didn't work for me in any of my browsers) and this phrase: ”BJÖRN BORG SAYS JA! TO WEAPONS OF MASS SEDUCTION”.

After I read that sentence I pictured Björn Borg and Kenneth Cole fist bumping.

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Production Services Specialist Seasun Productions Opens U.S. Office in Los Angeles

Barcelona-based company provides efficient, all-inclusive live action packages for film, television and commercials productions anywhere around the globe.

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