Kokokaka Cannes Winners are back with another Wrangler site to play with

dabitch's picture
Posted by dabitch on 5. July 2010 - 9:52

Kokokaka who won Gold in Cannes Lions Cyber just a week ago for their previous Wrangler site featuring Tony Ward are back, with another Wrangler site featuring Tony Ward. Once again you can click, drag and toss Tony around as you strip him of his clothing and randomly slap him around - hehe, I'm enjoying this far too much. The music is quite good as well.

Hong Kong Students with big dreams spoof "Write the future"

dabitch's picture
Posted by dabitch on 30. June 2010 - 10:46

As Welcome to Optimism points out, here's a funny spoof of Nike's Write The Future ad. (We even had a little chat with Mark Bernath about creating this epic ad). In the end they're selling dreams too, ones that can be fulfilled if you go to school at http://www.vtc.edu.hk/study, but he funniest detail in this lovingly crafted spoof is lost on people who don't speak Swedish. (Those who do, note what their Ronney's name is)

Robyn is killing me

dabitch's picture
Posted by dabitch on 29. June 2010 - 10:22

Robyn ditched her label and went from ho-hum to supercool seemingly overnight (which speaks volumes about music management). Now Robyn launches the first ever interactive, 3D video with Twitter integration for her song “Don't Fucking Tell Me What to Do”.

Listen to the track and try out the video here: http://robyn.com/killingme . Super-geeky, it's all in code, and you can tweet what is killing you with the hashtag #killingme to add to the video. Your username will appear in lights in the video, as well as the killing bit. At least that's the idea, I didn't see my tweets appear.

The video has the potential to become the infinite video as users can continue to add on to the endless stream of #killingme comments.

Pacifico© Clara beer wants your to visit their website - in real life.

dabitch's picture
Posted by dabitch on 18. June 2010 - 12:17
Visit this wall

Seattle-based Creature and Pacifico© Clara beer have made several wall painted billboards throughout Mexico and Los Angeles into a fully functioning website that can be visited both in the real world, and online. The real walls are spied on with strategically placed webcams, and clicking around on them (on the website) reveals music downloads and other goodies.

The live web cams run twenty-four hours a day, and capture all the real-time action happening in front of them, which becomes a part of the online site. When constructing Pacifico’s website, the challenge was to bring the hand-made, imperfect and off-the-beaten path adventure to the hi-tech world of the Internet.

As you can see, it's in the middle of the night over there so nobody is doing anything fun in front of the walls, I was hoping to find at least one drunk guy but nooo. If you live nearby one of them, go to it and become part of the web.

Svanberg BP boss "small people" gaffe hijacked for Berlitz language ad spoof

dabitch's picture
Posted by dabitch on 17. June 2010 - 11:12

The soundbite where BP boss Svanberg says the by now famous line "Because he cares about the small people, and we care about the small people" (or rather "Bekås he kares, abot de small piple, and ve kare abot de small piple") has been hijacked for a spoof Berlitz ad. File under "obvious" and "ha ha ha".

What Svanberg is saying is a direct translation of a Swedish idiom: "den lilla människan", literally "the small man". It means "the common man" in the sense of "average citizen" in Swedish. If someone needs a Berlitz language course, it's this guy.

RSA Animate - People like to get better at stuff, so get out of their way

dabitch's picture
Posted by dabitch on 16. June 2010 - 12:16

Here's a fun animation set to Dan Pink's talk at the RSA, where he discusses at length Drive: The surprising truth about what motivates us. Turns out people want to work for free, as long as they have other paying jobs. Now we just have to get cracking on solving the "paying jobs" part of the equation and everyone will be happy! Maybe we can all win the lottery?

Match Day Mayhem - Can dad manage baby AND watching the world cup?

dabitch's picture
Posted by dabitch on 9. June 2010 - 15:28

Match Day Mayhem the World Cup competition challenge wants you to navigate your way to the end where you get to watch the match. Using youtube's interactive features, you choose the ending of each clip, and if you make it to the game you can enter the competition at dads-space.com and win a big screen TV just in time for the cup.

I got as far as playing ball with the baby before I got bored with the match-commentary schtick. No TV for me.

Forget banner hijacking, now we have "likejacking"

dabitch's picture
Posted by dabitch on 3. June 2010 - 11:08

Gone are the days of banner hijacks and clipboard hijacks. Now we're ready for the Facebook "like" button hijack. Graham Cluley of Sophos describes the viral clickjacking worm that hits facebook users.

The trick, which uses a clickjacking exploit, means that visiting users are tricked into "liking" a page without necessarily realising they are recommending it to all of their Facebook friends.

Official "MacGruber" website from Ralph puts the ultimate tool in your hands

darnellworks's picture
Posted by darnellworks on 24. May 2010 - 17:53
Website for MacGruber, the Ultimate Tool.

LONDON, HOLLYWOOD and NEW YORK - (May 24, 2010) - The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to detail their latest project, the official www.iamrogue.com/macgruber website launched on April 23 for feature film comedy "MacGruber" from Rogue Pictures. Starring Will Forte, Ryan Phillippe, Kristen Wiig, Val Kilmer and Maya Rudolph, "MacGruber" debuted in theaters across the U.S. on May 21, and will begin U.K. release on June 18.

"This is the first complete website we have produced for a major studio release, and we've applied our experiences seeing how effective digital content can be when it becomes an interactive extension of the movie or show, and allows audiences to get to know and engage with main characters in a strategic narrative context," explained Jay Armitage, Ralph's co-founder and director. A member of Facebook's Preferred Developer Consultant Program, the young agency has so far earned a BAFTA Craft Award, BIMA Awards for Best Entertainment Site and Best Use of Viral, and their promotional site for AMC's "Breaking Bad" was an Official Nominee in the 14th Annual Webby Awards ("Best Use of Video or Moving Image" category).

WaterAid- Drops Of Annotations- May,2010

RoyGuy's picture
Posted by RoyGuy on 19. May 2010 - 11:42

WaterAid - Ads - (2010) 00:35 USA

MagneticHair's picture
Posted by MagneticHair on 18. May 2010 - 17:13

Something wrong with this picture?!

Kids enjoying a nice swim while other kids are experiencing a water shortage.

LINK: http://www.youtube.com/watch?v=H56X1832EI0

If I were President of the world... - Cannes Young Lions 48 Hour Contest

davidjamescampbell's picture
Posted by davidjamescampbell on 18. May 2010 - 10:06

Turn the Story Around - Cannes 48 hour

timtam's picture
Posted by timtam on 18. May 2010 - 9:40

An interactive youtube ad with a nice surprise at the end.

Engagement twitter-marketing: Tweet #thoughtmade - get a candy!

dabitch's picture
Posted by dabitch on 13. May 2010 - 15:21

What, pray tell, shall we name this kind of idea? I don't care, as long as I get candy. Thoughmade is a meetup for idea-entrepreneurs, hackers and freaks in Malmö, and over at MINC they have a Candy-machine in the public cafeteria. A candy machine that dispenses M&M's whenever somebody tweets #thoughtmade

What's more, I can watch it in real time, every time I tweet #thoughtmade, I can see the M&M's coming out of the machine via their live Bambuser feed showing the machine 24/7.
(p.s. don't forget that you can connect your bambuser account to your adland account and show up on adgrunts bambusing page)

The candy-machine is called the Slickstreamer, and as you can see it's a automatic candy machine connected to twitter. The creators Michael Nilsson @sidpiraya and Marcus Olsson @_macke_ have picked it apart and put it back together again, so the machine now runs on a small computer (beagle board) that parses twitter and runs the servo controller that makes sure the candy will be delivered.

How geeky is that?

To be able to show this to everyone in the world there is of curse a web cam that stream the video live. For the Thoughtmade event it will give a candy every time someone in the world writes the tag "#thoughtmade" on twitter.
They have build one before that is always on at www.giveawaycandy.com
where you can see this working also after the ThoughtMade event on
Friday this machine triggers on "give @sidpiraya candy".
Follow Michael and Marcus future projects at www.slickstreamer.info.

I love it. Now #thoughtmade me. (watches machine) ooooh, a yellow M&M. My favorite.

Adverputt - sponsored minigolf web game, advertising really is everywhere.

dabitch's picture
Posted by dabitch on 7. May 2010 - 8:45

Bored of wasting your office hours away putting golf-balls in coffee cups? Advertputt to the rescue. It's the evolution of those thousand pixel websites, instead of just having a sponsor name on a pixel adverputt gives us a pretty entertaining flash game, which has sponsored holes.

....and it's a pretty good game. But I'm stuck on the ninth hole now and the poor advertisers name there will forever be associated with extreme frustration in my head. Win some loose some.

Jon Stewart weighs in on the Geico VO loosing his job for calling teabaggers "mentally retarded"

dabitch's picture
Posted by dabitch on 27. April 2010 - 15:25

Halp! You are doing it wrong: the spills of infomercials.

dabitch's picture
Posted by dabitch on 26. April 2010 - 10:39

Someone has been watching WAY too much TV and decided to edit together a video of all the spills, falls, flops and disasters that happen in infomercials.If you know where all these images come from, you need help (or a career change)

Bound to happen: Hitler reacts to Hitler-meme takedown.

dabitch's picture
Posted by dabitch on 22. April 2010 - 10:45

As we gossiped yesterday, Constantin Films' is deep-sixing all "The Downfall" (Der Untergang) Hitler parodies from youtube, and the web. Naturally, a Hitler-parody showing Hitler reacting to this news was bound to happen. "Haven't they ever heard of fair use?" Hitler yells "Title 17, U.S.C., Section 107? Parody is not an infringement of copyright." The Oscar-nominated film that raked home the awards, with 15 wins, and another 13 nominations, where Bruno Gantz brought home a well deserved "best actor" at the Bavarian Film Awards was the first German film portraying Hitler, with a German speaking actor as Hitler. It is, hands down, the most impressive, depressive and realistic film about World War II that I've ever seen with stellar acting and unapologetic gut-wrenching storytelling. The new Hitler-meme video mocks with "before people started making fun of this scene there were only a few people outside of Germany who knew about Downfall!" and it goes on to claim "the movie got international attention because of youtube users hard work". I call bullshit to that and so do the 15 international awards the film won. I saw it in the theatre. Twice. And I am not German, so speak for yourself Plankhead.

According to the Electronic Frontier Foundation (EFF), these videos are being removed because of YouTube's automated Content I.D. system, which allows copyright owners to disable any videos that contain its content--regardless of whether the videos may be legitimate because they contain other elements. Many of the parodies are still up, as YouTube's Content I.D. system is not perfect--but it's probably only a matter of time before the filtering system hunts them down and removes them.

So, it's the ghost in the machine that's eating up the Hitler Parodies, and honestly, once you've seen ten you've seen them all so I for one am rather glad to no have to see another one. Kill this meme. Watch the real movie.

Social monkey business

Mark Sargent's picture
Posted by Mark Sargent on 13. April 2010 - 11:09

Orangutan Nonja draws 80,000 facebook fans.
For one raisin each.

Uniqlo are playing with twitter. As usual, it's uniqlo-coooooool

dabitch's picture
Posted by dabitch on 6. April 2010 - 11:46

Gosh darnit, they've done it again. The überhip geeks at Uniqlo took twitter apart and made you the star of their webad. I've already tweeted this, and reactions ranged from: Bluffant! Very Cool! Excellent! Absolument genial! to... Well that's not really a range, everyone went batshit fanboy on it instantly. See at http://www.uniqlo.com/utweet/ you can either be part of the U T dance with your red avatar and tweets, or you can choose words you like - for example fluffy kittens and the U T dance will be served up incorporating the tweets that match. You have to watch this.

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