Or is that cartel? Caribbean Canadian coffee drinkers—rejoice! —it’s what’s for breakfast! Pure Black Sunshine may just be about the darkest online coffee experience you will ever have. Until, you know, they invent the augmented reality super coffee tasting device that is. The video explains the approach, but basically, they equate coffee with the rarest of drugs—expensive as hell and just as dangerous.
Bavaria beer’s "The Drop" depicts a long glorious journey for a pristine drop of water, which ends up not so pristine, finally meeting a not so gloriously end by a clueless bartender (and his best friend). The far from home theme has been done before, as well as the evolution theme (See Guiness), but the payoff brings it down to earth, and spins the seen it before execution nicely. (Supposedly, the intent was that the bartender is clueless, and that his block of the impure drop was accidental. Not sure that angle helps the cause, in that, Bavaria *sometimes* catches impurities?) An alternate song ending can be found here.
Back in 2006, a group of Italian teenagers filmed a video as they assaulted another teenager who had downs syndrome. They uploaded the film to Youtube, where it was pulled only after topping the most viewed list and stirring up a national outrage in Italy a full two months later. Viva Downs, an Italian Down Syndrome support group, argued that the video should never have appeared in the first place and filed a complaint. Today the judge found chief legal officer David Drummond, global privacy counsel Peter Fleischer and former CFO George Reyes guilty of privacy violations and they received suspended six-month jail sentences.
The video, which was uploaded to Google Video in 2006, showed four teenagers beating and insulting a 17-year-old disabled student infront of about a dozen bystanders in Turin.
Google Italy, which is based in Milan, eventually took down the clip nearly two months later but not before the video caused a national outrage.
None of the executives were involved in the production or uploading of the video, but prosecutors argued that as it had topped a most-viewed list it should have been noticed sooner.
The decision is sure to affect all manner of Internet companies, not just Google. Italian law says that Internet service providers are not liable for content posted by users, but Internet content providers are a different story—they are responsible for the things they "publish." Google had argued that it falls into the former category, but Judge Oscar Magi disagreed.
.....If that principle is swept aside and sites like Blogger, YouTube and indeed every social network and any community bulletin board, are held responsible for vetting every single piece of content that is uploaded to them — every piece of text, every photo, every file, every video — then the Web as we know it will cease to exist, and many of the economic, social, political and technological benefits it brings could disappear.
The parody potential of Juggalos is obvious, as the 2009 Gathering Of The Juggalos Infomercial looks like a funnier than usual SNL joke-ad, though it's a real ad. Scott Gairdner knows this and put together the Juggalo News where he gets to ask questions like this with a straight painted face:
"...during the campaign Obama promised mad reform up in this bitch, what is preventing him from bringing the mayhem?"
Also, much love for the "GLENN BECK'S DOPE-ASS NEWSOCAUST", that had me totally losing my shit.
If Adland sang in the shower, what would it sound like? It would sound like this, which for some reason makes me think I've coded something inelegantly as it's a bit out of tune... ;) What does your site sound like? Check out Code Organ from where you can tweet and Facebook any sites music.
This clever little toy was coded by Rodrigo Pereira and designed by Andy Goodridge at DLKW, London.
Adweek talks about social hat tipping the Social Media Guru film where the client asks : "But, how will you translate this into sales and revenue?"
Despite the easy laughs at the expense of self-proclaimed experts, big brands are on the hunt for help in figuring out their approaches to connecting with consumers on Facebook, providing service on Twitter and instituting internal social media guidelines. Because it can touch everything from communications to marketing to customer service to product development, social media has created a muddied playing field that some see as ripe for creating agency opportunities.
"There's demand in the marketplace for creating a new type of agency," said Sean Corcoran, an analyst with Forrester Research. "The question is whether that's viable long term."
Clients like Audi and Chrysler are on the hunt for social media shops, according to agency executives. Powered, a vendor of brand community sites, last week rolled up three different social media agencies, Crayon, Drillteam Marketing and StepChange Group to form a 70-person social shop.
To counterweight some of that christmas gooey-fluffy-lovey stuff, here's finally some more images on that terrifying rickrolling Dante's Inferno box we wrote about back in October when it annoyed the bejaysus out of Chud.com. WK Studio has posted lots of lovely images of how they hand crafted these evil, evil boxes. Via The denver Egotist.
DraftFCB know that Ego still drives virals. "People have to feel that they are included in a campaign if they are to share it" said Andreas Englund - and putting peoples photographs in a film or on a dancing elf is a tried and true viral-tactic. Directed by Max Vitali at Callboy, the film plays almost as an anti-viral, with traditional filmic suspense building, old school actors and a length that people with short attention spans can't handle. This is now a case study for your ammo-drawer when it seems everyone around you is conspiring to get some watered-down measurable direct respons crud in form of a starbust shaped coupon. The Thank you for paying your TV licence viral released in November has already had 5 million unique visits reports Resumé. The entire population of Sweden is only slightly over 9 million, to put it in perspective Source: CIA Factbook.
Just a tiny snag in the success-story, the IP numbers logged are from 214 different countries, and Radiotjänst have decided to block foreign IP's from visiting as it's proven just a tad too popular abroad which puts a strain on their bandwidth.
Crispin, Porter + Bogusky are behind all the plaid cheer stunts the Gap is doing this holiday season. They've sent a troupe of professional dancers around the country in a plaid tourbus to bring cheers to Gap stores. They didn't just do a “traveling cheer squad and drumline”, they also have created the site http://www.cheerfactory.com , posters and the Gap Cheer Plaid Holiday commercial.
"Gap always brings great style and tremendous spirit to the holiday season," said Ivy Ross, Executive Vice President of Marketing. "This year we wanted to add a dose of optimism and joy to the season by spreading holiday cheer across the country and asking America to show us how they celebrate. Our energetic cheer squad and drumline will no doubt bring the Christmas and holiday spirit to life and bring a smile to all this season."
But wait, there's more - Gap handed video cameras to their employees and asked them to create a "Plaid Cheer" video for a contest, and lots of Gap employees had fun dancing around in plaid shirts, including this bunch fronted by a guy with the worlds worst wig, silver eyelashes and fancy footwork despite those high heels. "Here is our Gap Cheer video. We missed the deadline for the contest, but wanted to share anyway!" the Gap group says. I give you: Plaid Romance. Lady GapGap. from the people at the Gap Store 1604, Roseville, MN
Following a major recent campaign for Nike via Wieden+Kennedy/Portland, Tool's director Jason Zada furthers his plunge into the live action and digital realm with the launch of a fully interactive website that makes the most unlikely of products - Diamond Crystal® salt - fun, interesting and educational. The site, www.salt101.com, built in close collaboration with Carmichael Lynch and sister PR firm, Carmichael Lynch Spong, features renowned television personality and award-winning author Alton Brown dispensing cooking tips with his trademark humor and expertise.
It's been a while since I tweeted about @BuyABeerCompany (in fact, so long that it no longer shows up in twitter search, how disappointing, are they cutting the search off at 2 weeks now or what?) so it's high time for an update. The brainchild of Brian Flatow ( @bwflatow ) of the Ad Store and
Leah James* Michael Migliozzi, CD & Managing Partner of of Forza Migliozzi, their buyabeercompany is a crowdsourcing attempt to save a classic american brewery. They only need 282 million dollars to reach the dream of owning a piece of drinkable americana. Just in time for christmas, special gift bits are for sale now.
* Leah says that he had nothing to do with it and the blame lies with Michael Migliozzi and Brian Flatlow. They say they came up with it after joking back and forth, but, although denied, I bet there was some drinking involved.
Nonja is 33 year old Austrian who likes to be creative. She's done some painting but now she's found that her camera - which dispenses raisins every time to button is pushed - has made her facebook profile famous. Nonja is an orangutan.
Her facebook profile contains plenty of photographs of the orangutans in Schönbrunn Zoo, all taken by Nonja. In no time at all Nonja has gathered almost fifty thousand fans and been written up in the DailyMail, PopSci, Daily Times, Swedish tabloids like Expressen and Metro and countless more worldwide. Samsung, who created the camera with the raisin-trap have their own Austrian page dedicated to Nonja, and anyone who becomes her fan on Facebook has a chance to win the camera or entrance tickets to the zoo. The best part about this ad campaign is that nobody seems to realize it is one.
It would be far more impressive if the camera didn't give Nonja raisins every time she pushed the button. But maybe that's just me.
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