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Lean Mean Fighting Machine Pledges One in Sixty for Unilever

One of Unilever's founding principles is "Doing well by doing good." Inspired by that slogan, London-based Lean Mean Fighting Machine decided to strengthen its relationship with Unilever by pledging One in Sixty.

For every minute Lean Mean Fighting Machine works on Unilever, they will donate a minute of their time to helping the charity Kids Company- a charity that provides educational, practical and emotion support to London's inner city youth.

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Mentos the Freshmaker makes Facebook news about you.

There's a new "grab your images from facebook and use it in a tailored clip ad" thingie out there, called Mentos Fresh News.
With enough wacky news stories out there to generate some surprising stories based on your facebook photographs, it's actually rather funny at times. Created by AD's Viv Yapp, Szymon Ros, CW's Ak Parker, Daniel Schaefer and the Digital Producer Paul Malecki from BBH, London, they went the extra mile to make 45 minutes of customizable footage, opening up for millions of variations.

If you use 4square, and have that attached to facebook, the news stories about you will be slightly more stalkerish, and just as sarcastic. Have fun.

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Unicef Tap Project wins Cannes Lions 2013

Bad Assembly brings home the bronze lion for their water network work with Droga5. On a bit of a winning streak, the Los Angeles shop is also recognized with an FWA Mobile Award for their work on the 72andSunny Website.

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Inuit's Super Bowl 2014 ad will not be for itself

Intuit, a tax preparation company, will be showing up for its Super Bowl in February 2014. According to Business Insider, there's a twist--Intuit will not be running a :30 ad for itself, but for a client.

"We wanted to do a series of firsts," CEO Brad Smith told Business Insider. "It's the first time a company will buy a customer an ad, and it's the first time a small business will be showcased among all those big national brands."

 

Tom Feiler and Tribal Worldwide Say “Toys Shouldn’t Play for You”

Feiler, who is represented in the U.S. by Accomplice Media, directs three ads that poke fun at digital toys.

Tom Feiler has directed three web spots for the Toronto-based children’s store Kol Kid and Tribal Worldwide Toronto. The spots cleverly communicate how tech toys can’t always fulfill the joy of traditional toys. The ads are the centerpiece of a new, multi-faceted campaign for the store celebrating the value of “simple play.”

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Grumpy cat launches grumpy cappuccino, the grumppuccino.

So, grumpy cat apparently knows what we all look like before our morning coffee, because Grumpy Cat announced the launch of the Grumppuccino this weekend. We don't know where to buy it yet, or why anyone thinks that the line "awfully good" is going to sell chocolate flavored cold coffee in glass. I'm a huge cold coffee fan, ask anyone who has to trek through Japan with me where I insist on buying a canned Boss coffee in every vending machine we pass, but I do say "meh" to cold coffee in glass, and mean it. Especially when sold by memes. *pulls grumpy cat face* Will you buy it?

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HUSH Elevates Design Culture With Client Savvy Expansion Led by Banner, Rodriguez, and McGrath

HUSH augments their brand-centered design culture with staff additions and the signing of seasoned talents Gabe Banner and Dan Rodriguez to leadership positions. Rodriguez will assume the role of Director of Engagement in an effort to support HUSH’s intimate, long-term client relationships by facilitating communication between design phases and project cycles. Banner is the newly appointed Director of Production, structuring all projects and decoding even the most perplexing design challenges. With these two new roles, Ryan McGrath will become the Director of Operations in order to focus his relentless energy on the studio’s core functions, including work processes, growth strategies, fiscal responsibility, best practices, and the foundations of client engagement, particularly at a project’s initial phases.

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Why does social media move so slowly? Twitter installs abuse button, finally.

Just now, Twitter has decided to add a Report Abuse button to its site.

This was in response to Caroline Criado-Perez, a feminist who in pointing out it would be nice to keep a woman on the £10 note, received heaps of abuse, for her campaign.

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