Adland's adnews


Local Audiences Prefer Brands Who Sub Their Language

Advertisers should use subtitles rather than dubbing for foreign language adverts, according to new research from EMLYON business school.


Nomad Promotes Editor Jared Coller to Partner

International editorial and post production company Nomad has promoted longtime editor Jared Coller to partner.


ReWork is helping Austin's homeless get back on their feet

Austin has a homeless problem. There are 2,300 homeless living on the street every night. There are somewhere between three and five thousand homeless students. Solving the problem seems insurmountable.


IKEA Encourages Belgian Customers To Recycle Their Catalogue In Novel Way

The IKEA catalog finds its way into 4.8 million Belgian homes each annum, a statistic impressive by any measure. For a year it sits there offering a world of cheap affordable furniture that many of us know and love.


Prepare for the pre-roll wars: Google tells brands to spend 24% of TV ad budgets on YouTube

Hate pre-rolls? It's going to get worse. Eileen Naughton, Google's managing operator of UK & Ireland, held a talk at the Brandcast event last night, and made it clear that "brands' cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube".


So about those Tony The Tiger spots....

The world's all been all aflutter since #Tonyisback descended upon our consciousness with ironic, and crude spots, reveling in their cheap, stupid use of violence and


Aero Film Signs Award-Winning Ad Creative Peter Moore Smith as Director

Accomplished advertising creative Peter Moore Smith is shifting careers, in a sense, moving from the agency space to the director’s chair and joining the roster at global production company, Aero Film.


Travel Alberta crowdsources its images from instagram for trip planner

Are you Dutch? Are you planning a trip to Alberta? Then you;ll love InstaTrip-- an Instagram-powered Trip Planner. Choose your favorite winter activities, and your trip is planned for you visually.