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Local Audiences Prefer Brands Who Sub Their Language

Advertisers should use subtitles rather than dubbing for foreign language adverts, according to new research from EMLYON business school.

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Nomad Promotes Editor Jared Coller to Partner

International editorial and post production company Nomad has promoted longtime editor Jared Coller to partner.

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ReWork is helping Austin's homeless get back on their feet

Austin has a homeless problem. There are 2,300 homeless living on the street every night. There are somewhere between three and five thousand homeless students. Solving the problem seems insurmountable.

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IKEA Encourages Belgian Customers To Recycle Their Catalogue In Novel Way

The IKEA catalog finds its way into 4.8 million Belgian homes each annum, a statistic impressive by any measure. For a year it sits there offering a world of cheap affordable furniture that many of us know and love.

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Prepare for the pre-roll wars: Google tells brands to spend 24% of TV ad budgets on YouTube

Hate pre-rolls? It's going to get worse. Eileen Naughton, Google's managing operator of UK & Ireland, held a talk at the Brandcast event last night, and made it clear that "brands' cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube".

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So about those Tony The Tiger spots....

The world's all been all aflutter since #Tonyisback descended upon our consciousness with ironic, and crude spots, reveling in their cheap, stupid use of violence and

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Aero Film Signs Award-Winning Ad Creative Peter Moore Smith as Director

Accomplished advertising creative Peter Moore Smith is shifting careers, in a sense, moving from the agency space to the director’s chair and joining the roster at global production company, Aero Film.

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Travel Alberta crowdsources its images from instagram for trip planner

Are you Dutch? Are you planning a trip to Alberta? Then you;ll love InstaTrip-- an Instagram-powered Trip Planner. Choose your favorite winter activities, and your trip is planned for you visually.

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