Adland's adnews


PR bait&switch - Maria Sharapova's namechange to "Sugarpova" a cheap ploy

Maria Sugarpova.. er, sorry Sharapova announced that she was going to change her name during the US Open to "Sugarpova". What a great idea. Every time she was mentioned in the open, the brand "Sugarpova" would be mentioned too. This is thinking like an SEO master.


Coca Cola launches mini coke bottles with 3D prints of mini-you

I'm telling you, Israel is doing their darn-tootingest establishing themselves as the high-techiest ad-country in the world. Coca Cola Israel launched mini bottles, much like everywhere else, and instead of just announcing it with something on TV, they went all out with an app and 3D print-outs of people. It could be you. But first you have to jump through tamagotchi style hopps designing a mini-you in the phone-app and keeping it happy.


Dr Phil's poll question on twitter is accused of adding to rape culture

The new "asking for a friend" is "asking for my show", it seems, as Dr Phil blurted out this question on twitter: "If a girl is drunk, is it OK to have sex with her: reply with yes or no to @DrPhil #teensaccused"

The setup, with the random question on twitter and hashtag #teenaccused seem to indicate that Dr Phil may be doing a show on the topic. I assumed he would get lots of "no" replies, and any "yes" replies would be made an example of on the show, to educate people. It might be the recent Steubenville case and similar that has sparked Dr Phils interest, and he may have intended to create a show that would help teenagers understand the concept of consent - but twitter screamed "rape culture" so loud, the intern manning the account deleted the tweet right quick.

Not everyone is giving Dr Phil as much slack as I am, in fact the hashtag he added - #teensaccused" is suggested to be because the story is told from the rapist point of view. Hmm. As with everything that causes a wave on twitter, there's a petition to make Dr Phil apologize for the rape tweet. If the goal was to educate kids about consent, Dr Phil can pretty much sit back and let twitter do it for him now.


WDCW Hires New Associate Planning Director Victor Acosta

Advertising agency WDCW has hired new Associate Planning Director Victor Acosta. A creative brand strategist, Acosta joins the agency’s Los Angeles office with nearly 10 years of research and account planning experience.

Prior to joining WDCW, Acosta was a Senior Strategic Planner at David&Goliath where he was the lead integrated strategist for high profile clients, including Universal Studios Hollywood, Monte Carlo Las Vegas and The Art Institutes. In addition, he spearheaded all Hispanic initiatives for the agency.


Tool Adds Wright as Executive Producer of Business Development

Tool is pleased to welcome Johnathan Wright on board as Executive Producer of Business Development. The new role will provide support to the full director, management, and sales rep rosters at Tool in all sales and marketing efforts.

About Tool:

Mic Mac Mall in trouble for bimbo-back to school ads showing girls only care about fashion

Trouble is brewing for the Mic Mac Mall in Dartmouth, Nova Scotia as their cheeky facebook background, a.k.a back to school campaign insinuates that school-aged girls only ever think about fashion, and never grades. Or you know, they're making a media-venue-appropriate ad-joke while touting fall fashions to students. Take your pick.


Click 3X Adds Top Colorist

Legendary colorist Milan Boncich has joined Click 3X as head of its color correct division. With nearly three decades experience coloring for brands such as 7 Up, Armani Exchange, Nike, Gap, Amazon, Bud Light, Scotch, 3M, Advil, Absolut, SPIKE TV and Samsung, Milan brings the experience and talent to execute even the most demanding campaigns.

“Milan is incredibly well known and well respected, and we are honored that he has joined our team,” states Click 3X Founder Peter Corbett. “He has been a top colorist forever, and brings an unmatched perspective to the art and science of color correction.”