Here's a tricky one. You're an Apple reseller. How on earth do you rival a company which is known for its luxuriously minimalist interiors, industry-leading customer service, and a legendary user journey?
A few weeks ago, we published a campaign from a Brazilian ad agency, Publiká7, for Cammila Auto Parts, encouraging auto owners to buy original parts from licensed dealers, other than knockoffs, otherwise those knockoff cheap parts are
"Dear Public Library System, Please use the $12 million n hotel taxes to keep the library open later." - so reads one of the headlines in Airbnb's new poster campaign. Other headlines ask public works for "more bike lanes, like this one" or nudge the board of education to keep art in schools.