Google Adwords: the most expensive word is free

troutcrisis's picture
Posted by troutcrisis on 17. April 2002 - 13:38

Most artists are resigned to the fact they won't make money through their art. Christophe Bruno, however, decided to try use his art to lose it instead. And in the process he came up with a fantastic way to subvert search engine advertising.

His site tells an interesting story about how he bought Adword space on google and used it for his poems, and how google ended up censoring him.

It raises an interesting question about how the nature and value of words has changed - with 'free' being the most expensive keyword on sale.

Something to think about next time those focus group results come in...

Bad-ad.org: The cheese lottery

troutcrisis's picture
Posted by troutcrisis on 11. April 2002 - 13:33

http://www.bad-ad.org This promising site needs your help in finding the very worst the industry has to offer, including a couple of badland candidates.

It's fresh invective on a familiar theme - so submit your own suggestions and help build a worthy anti-tribute.

Or just blame the clients.

Delta airlines?

dabitch's picture
Posted by dabitch on 4. April 2002 - 16:09

"we fly all over this bitch". a flashanimation mocking most everything and airline travel ads. Wink to Mefi [thats link from mefi].

April Fools 2002

Robblink's picture
Posted by Robblink on 1. April 2002 - 17:18

It's April 1, 2002 and thetruth.com just aired a new April Fools commercial against the poor, defenseless tobacco companies (both Philip Morris and R.J. Reynolds have decided not to advertise in magazines this year).

What are they going to do? Won't somebody help those struggling tobacco companies?

Click here to go to thetruth.com and view their despicable quicktime spot.

FCUK and "Kinkybugger"

caffeinegoddess's picture
Posted by caffeinegoddess on 20. March 2002 - 23:01

French Connection founder Stephen Marks has apologised for last year's "kinkybugger" campaign,
admitting it was "a mistake" for the brand.

(click read more)

Ghost ads (brazil)

dabitch's picture
Posted by dabitch on 14. March 2002 - 2:00

If you haven't heard yet - Ghostonly just launched it's site. The idea being that those never-to-be-published brilliant ideas you have lying about - sometimes known as scam ads when they nab awards - should have a place to be apreciated for what they are. Great ideas. Have any brilliant ideas in your drawer you will submit - if not - why not? You've got until March 25 to get your kit together! Flash site.

Advertising about advertising

Robblink's picture
Posted by Robblink on 29. January 2002 - 21:47

It all started as print ads designed to communicate the power of advertising to corporate decision makers (advertise more dammit!). Now, the iconic "Great Brands" campaign, commissioned by The American Advertising Federation, has fully bloomed into 15-second commercials. The agency responsible to this propaganda is Carmichael-Lynch (our saviors).

How to write a newspaper ad

Robblink's picture
Posted by Robblink on 28. January 2002 - 0:09

The only thing worse than reading a newspaper ad is writing one....until now.

The Newspaper Association of America recently asked (bribed?) top notch advertising gurus to create newspaper ads, selling, uh...newspaper ads.

Featured on their website are newspaper ads by Neil French, Luke Sullivan, Mike Hughes and Lee Clow.

http://www.naa.org/artpage.cfm?AID=3931&SID=34&CFID=51766&CFTOKEN=2131730

NYC Miracle. Be a part of it.

Robblink's picture
Posted by Robblink on 21. January 2002 - 17:38

The pro bono spots first started with Woody Allen, Barbara Walters, Ben Stiller, Kevin Bacon, Robert DeNiro, Billy Crystal, Henry Kissinger, and Yogi Berra. BBDO/New York has now added Christopher Walken, Al Roker and Vanessa Williams to the roster.

You can check out all the spots here:

http://www.nycmiracle.com

Ad/Culture Convergence and the Sales Pitch Society

LowbrowLowdown's picture
Posted by LowbrowLowdown on 21. January 2002 - 1:21

Do you ever wonder how your ads and marketing strategies impact culture and society? Sure you do. Still, sometimes living in the agency vacuum can narrow your perspective a bit.

No logo

dabitch's picture
Posted by dabitch on 9. December 2001 - 0:23

Did you know that No Logo by Naomi Klein finally did make paperback? Did you also notice that amazon.com has a 42 pages excerpt?

Now THAT's using your noggin'

deke's picture
Posted by deke on 23. August 2001 - 18:42

I saw this story in Adweek last week and had to check it out for myself. Numbskull or Brainiac??? We'll find out soon enough

At SponsorMyMelon.com, this gentleman is selling ad space on his bald head.

Personally, there's not a client on my agency's roster who would consider doing this. But it could be great for clients who advertise hats, Hair Removal, Barber shops, Floor Wax, Bowling Balls, Pool Cues, Grass Fertilizer, Weed-B-Gone, and lots of other interesting products.

Beat bears

dabitch's picture
Posted by dabitch on 11. August 2001 - 1:52

New topic for Adland - "circulating on the web". Which is just a long winded way of saying 'viral'. Often funny emails are sent around with piss takes of famous campaigns/spoof's or jokes regarding our loved and much hated profession and it's product - advertising. Often advertising itself is a pisstake or joke and becomes a much loved and passed around viral.

I thought it would be nice to post them.

Here's a coke-joke that just landed in my inbox.

Tres cool - Now THIS is ad placement!

claymore's picture
Posted by claymore on 16. May 2001 - 2:05

I'll let it speak for itself - check out the CNN news story and then check out the banner ad in the left column of the page.

Holy craperoni! What a coup!

NOTE: I didn't want this überfunky visual to run away from us, so just in case elements have changed since I posted this bit, I took the precaution of taking a screen shot and posting it

here. Enjoy.

Faux political ad

dabitch's picture
Posted by dabitch on 23. October 2000 - 22:29

If you are in the states - you have seen countless asinine political ads in the past few weeks -and you have probably also seen countless little "scooters" all them trendy kids must have nowadays.

NYC copywriter Justin Kaswan made this "crappy little faux political ad" to let the world know that it takes a village to whup your scooter riding ass. Click to see 2.3 megabyte film (on cable a two minute load.)

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