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The Cortez Brothers Welcome Director Laurentius

Production and creative development company The Cortez Brothers has expanded its directorial roster with the signing of Laurentius for representation in both the US and Hispanic markets.

“It’s great to not only find, but also sign a director like Laurentius who is a young director with a very seasoned reel,” says Ed Rivero, The Cortez Brothers Executive Producer. “Everyone is always surprised when they meet him because of his youth. Imagine what he will do from this point.”

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Boston hockey fans are wankers - says Pornhub

Pornhub are cheeky little minxes when it comes to generating earned media for their brand, which also happens to be their site URL During the superbowl they pulled the old "our ad was banned" trick, usually reserved for the likes of PETA and Godaddy. Now they invented a new game, releasing statistics of site traffic in conjunction with large sports events, and the conclusions they draw from it.

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Is Apple's new ad a fail?

Earlier this month, Apple launched a new ad campaign after WWDC, with the first spot called "Our Signature". Every time I see it, I'm annoyed. Annoyed by the pompousness that exudes from it.

In an era of communications where brands are moving to be "less about me" and "more about the customer", this ad feels like it fell out of something from a grayed creative's notebook from 1955. And, at that time, perhaps it would have made more sense. But now, it feels arrogant, off-brand and self-serving.

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Math Rock: or why Spotify and Pandora are still bad for musicians

A week ago, a freshly liver-transplanted Lou Reed made an appearance at the Cannes Lions International Festival of Creativity. Reed weighed in on the quality of digital music, advertising, and, ahem, sharing :

On Advertising:

Unlike people who download things for free, these days things have changed, the advertising people actually pay you for what you did it's a startling turn of events. And people like the ads now..they like the ads, they like the music. It used to be thought of as selling out...now it's the opposite.

On Spotify:

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Youtube's "ambush advertising" in makeup tutorial channels, been done thrice

Stealth advertising in youtube channels is popular, so popular we have badlanders happening. Maybe this type of advertising should have its own name? Ambush advertising? Kiss and sell?

Badland: 
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Adland's anti-slacktivism trend "liking won't help" - times three!

"Liking isn't helping" is the headline in the Gold Lion winning Singaporian ad campaign for crisisrelief.org. It sums up in one simple image showing people thumbing up around a baby with an amputated leg. Ouch.

Badland: 
Adland: 
 

Top ten tips for teams on placement from Johnny and Angus

Listen up, young and old, n00bs and not Johnny and Angus have made a list of 10 Little Nuggets for Placement Teams. Their advice is solid. Number one may even have you breathing a sigh of relief: 1. You’re not expected to crack the brief. It's true, you're not. You will try to. You will come up with twenty other ideas (and that's great), and you will maybe even crack it sometimes. Do "the right answer" and then do the "what if with did this" crazy answers and show that too.

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Click 3X Signs Cannes Lion-Winning Director, Vellas

Click 3X is pleased to announce the addition of Vellas – a Brazilian director whose spot for Leica, Alma (Soul), earned an impressive five Lions at this year’s Festival of Creativity in Cannes. The signing marks an important next step in the evolution of the Click 3X live action roster, enhancing its impressive roster of directorial talent and establishing a crucial foothold in the rapidly expanding global production industry.

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