Purina® Cat Chow® has sprinkled their youtube channel with ®'s and added a two minute video showing people fessing up to being "a cat person". I can see where this idea might have begun, cat people are not dog people. Cat people are.. well.. different lets say. Driven by an undying love for a furball who coughs up their latest meal on the silk pillows, sharpens their claws on the antique chairs, and sheds twice as much hair on any item of clothing that is the opposite color of their fur. Yes, we're different, and there's an insight here. But the video shows people admitting to being cat people as if they are at an AA-meeting, before explaining why they are cat people. "Because he doesn't care if I have a bad hair day" says the man with not much hair at all, and that's the closest we get to it ever being funny. And that "insight" is so old it has whiskers on it. "I am a cat person" is repeated far too many times, and somehow, we're supposed to feel compelled to share this video with other cat people.
When you run into a good idea it is hard to ignore it. When it is a ridiculous idea it is absolutely impossible.
I guess many Israelis that saw the “Israel Loves Iran” indie campaign thought to themselves that this cannot be ignored. Putting aside the political issue, I wonder if this is the next generation of political campaigns. It doesn’t take much to make some noise in social media, put up a Facebook page, YouTube channel, link everything to a website, or in this case a subdomain at a website where most of its pages lead to 404 error page, and you got yourself a homemade campaign. Next stage is tipping the traditional media that every story, as absurd as it maybe will make them bit the bite since it involves Facebook.
Bram van Boxel from Stamenkovits Stibbe Stalenhoef Schreuder & Orchestra tells us that "Everyday we send really large files via WeTransfer.com, so it was time to make our own branded channel.... but not one with static images like everyone else has, we made a memory game to play while you wait for the files to load."
Here it is: ssss-orchestra.wetransfer.com
We have to admit, that's kinda cute.
A new Twitter-driven marketing campaign from Carmichael Lynch and the Denver Museum of Nature & Science launches today. The initiative, called "Tweetaconda," literally feeds on your words. Tweet with the hashtag #tweetaconda or type in a message at tweetaconda.com and you can help create the world's longest digital snake.
In Sweden the crown princess Victoria and her husband Daniel just had a baby girl, and showed a photo of the little family on Facebook only eight hours after the wee ones birth. In the rest of the world nobody really cared except of course Ikea, who went to town with a headline generator that allows you to congratulate all the other little princes and princesses born today. There's a sale on baby cribs, of course.
Go here to make your own headline, changing the names to salute new parents of your choice.
ARworks has launched the GPS based, Augmented Reality Olympic Navigator, a new channel of the free Junaio AR browser (which you need to download first). With the app, depending on their choice, users can see the cities of the previous Olympic games or the exact venues of the 2012 London Olympics around them on the live picture of their smartphone.
With the app, depending on their choice, users can see the cities of the previous Olympic games or the exact venues of the 2012 London Olympics around them on the live picture of their smartphone.
Heineken and Wieden+Kennedy Amsterdam is helping ignite romance this Valentine’s Day with the launch of a new Facebook application available in 20 languages, called ‘The Serenade’ via the brand's Facebook page - https://apps.facebook.com/heinekenserenade/
Based on the brand’s second global film ‘The Date’, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date.
Aaron Draplin has a bit of a problem, he loves design a little too much, like so many talented designers out there. He loves it so hard he'll drunk-buy old motel signs and cry a little at their destruction. Hand on your heart, all designers, art directors, typographers, illustrators and yes, even copywriters out there. Haven't we all collected retro ketchup wrappers, flea market postcards, old key-chains, random empty boxes (yes that's mine) and thingie-mah-bobs just because they are a little piece of design pretty? I feel for Aaron Draplin, I really do, and I too weep a little at the destruction of our design history. I might even swear as much and use Futura in the titles. Check draplin.com for more.
Superbowl XLVI is soon upon us and Volkswagen are already barking up their own hype by getting a canine chorus to howl-bark the Imperial March theme. They promise this will all make sense come game day, meanwhile the intergalactic invite site will ensure you don't miss anything if you are inclined to sign up. Former Star Wars fans are all rotating in their mother's basement right now, whimpering about the horrors of prequels "... and little dogs too!" as we speak.
Simon Spurrier is just a tad ticked off that his novel released last year, "A Serpent Uncoiled", has barely moved despite raving reviews. So now that it's also out in paperback and Kindle edition he has decided to give it a proper viral sendoff with a video containing more made-up swear-words than anything else on the intarwebs today. Well played, you mono-buttocked buggernaut.
If you fancy getting really down this morning, try and play a game of Spent. In the scenario you are presented with, you haven't a dime to your name and need a job fast. Try taking one and see how long you last with all your expense while kids need school outings, insurance needs to be paid and your rent is outrageous. I lasted 14 hypothetical days before I was spent.
Created by McKinney for the urban ministries of Durham.
G+ is like the huge, rich, unpopular kid on the schoolyard, trying every trick in the book at every recess to gain popular status. This includes doing what everyone else is doing, and nicking other peoples lunch boxes. Now G+ announces a new feature 'adding funny text to photos', and we can generate meme-images without having to go to the likes of meme generator. I'm sure it'll be popular, but I'm probably not the only one who cringes every time I see Google steamroll over the smaller guys. Like when they poached customers from Mocality in Kenya, and from a more personal p.o.v. when they keep shutting adland's adsense off because they think lingerie is pornography so perfectly timed right before the super bowl as well. Do no evil, just act like that huge rich, unpopular kid in the schoolyard that everyone hates. Once school is over, you're a social pariah, enjoy.
The latest stunt from Sofa Experience Communications who are apparently a bunch of nutters having a great time in Barcelona, is the Boomerang Superhero / God. A man who invents the Ultima Pizza. One that won't burn your mouth, can travel across the earth, cut off the penises of flashers - wait, what? - and return back to the God still suitably hot and al dente to boot. Not that I'd wanna eat any pizza that's been through all that but it takes all kinds, and that song sticks to your head like pizza dough does to your hair.
@JesseRosten mocks every single beauty product out there and Adobe with his sleek spook ad for
Fotoshop by Adobé. He explains "this commercial isn't real, neither are society's standards of beauty." just to make sure none of the spoofed trademarked products and taglines come after him for this parody.
adlandsanta has had Beth from DDB UK Ltd, Sammy from Tribal DDB , Alexandra from Agency Republic, Darren from Tribal DDB, Danny from DDB UK Ltd and a whole bunch more folks download the app and sign up for the santa giving fun. Your turn now. Do it. Do it. I double triple dare ya.
Yes, you read that headline right. MC Hammer is launching a search engine called WireDoo.com. Can he compete with the likes of Google and Bing (not to mention Yahoo!, Ask.com, and all the rest?) I find it hard to believe that this will go anywhere, but I've been surprised by much less.
Here's a clip from Web 2.0 of Hammer talking about it.
I dare you to take this lollipop. It'll connect via your facebook account and suddenly you're spying on a very creepy dude who is.. spying on you. Points for the extra creepy detail of a tricycle in the corner of creepy dudes room. Everything is better with tricycles.
You don't have to be a zombie fan to know that AMC's The Walking Dead season 2 premiers this weekend! I'm really exciting, especially with all the ads everywhere. How can you miss the teasers on TV and the banners plastered all across the NYC Subway system
For those who don't know about the show, the second season is scheduled to premiere on October 16, 2011 and will feature 13 episodes and the story focuses on a group of survivors in Atlanta trying to make sense of WTF happened.
And beyond AMC's ads, other companies are getting into the mix as well. Sears launched its Sears Zombie Apocalypse that is supposed to cater to both humans and zombies. The human section features athletic shoes for you to run faster I supposed and groceries to replenish your supplies.
Even if we here at adland are firm supporters of stop the choddy, we have to admit that this 30 second clip from the heart of #occupywallstreet / #OWS asking the people in the park what they want works very well. If you want to see an unfiltered image-view of what is happening down there turn to occupyweb.org/photos which gathers all the Flickr images uploaded with the right hashtag.
There's a few neat tricks over at youtube, for example shortcut scrubbing where your keypad numbers will shortcut to specific areas of a video - press 1 = 10% 2 = 20% and so on. Razorfish put their thinking cap on and wrote a script for Lynx around this little trick. Watch the film below, if you press 5, 7, 3, 8 the reporter will reveal ‘The Lynx Effect’, which I'm sure you've already figured out by now. It might amuse the type of people who will press 3 repeatedly while giggling, but I'm not one of them. Then again, I also don't buy Lynx / Axe, so I guess it doesn't matter that I think this is predictable and unfunny.
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