Here's an idea that's so halfbaked it couldn't stand on its own even if it tried. So how do you get it out to the adblogs? Stir up a little controversy! Controversy spreads like wildfire!
Opulence, you has it? Then head over to Sokoblovsky Farms - Russia's Finest Purveyors of Miniature Lap Giraffe and get yourself your own petite lap giraffe - by signing the waitlist. The next expected baby giraffe is reserved 'by prince for birthday gift'.
Cute spinoff from the DirecTV mafia man created by Grey NY.
Åkestam Holst got together with B-reel and Monterosa to create an app-quest (available both for android and iphone) that aims to "unbottle" the famously reserved Swedes. See, Swedes don't speak to strangers, Swedes have as many facial expressions as a knee, they never do anything spontaneous, never get exited or passionate about anything and are always tall, blond and icy. Yes, I'm a mutant, but hush or they'll take my passport.
Fastcompany reports on an augmented reality t-shirt app, which is cute, funny and will be used in advertising in 5....4... 3... 2.. Oh wait, has it already? The T-shirt magazine T-post made an augmented reality t-sirt that played rock paper scissors last year. Maybe that doesn't count, but I'm pretty sure a hip brand will be throwing themselves on the phone to make a fun t-shirt like this soon.
A sure sign that a fun or interesting youtube video clip is actually a viral trying to sell you something, is when people who work in advertising or marketing tell you about it - via facebook, or emails "a friend sent me this..." and now twitter. Thus, when everyone I knew tweeted about that how to hack the video in Times Square with an iPhone last week, I knew it was fishy. I reckon everyone who watched it did.
However, it was also really uninteresting, and apart from rolling my eyes at using the audio-output to hack video, I couldn't be bothered enough searching for clues in the advertising screens to figure out what this really was for, and left it at that.
Good writing sells, and so does rambling funny writing, as this listing for a urine-free wetsuit has gotten a lot of attention. Probably because it's really quite funny.
This listing for my urine-free wetsuit is getting a lot of unexpected attention which is nice but I'm feeling I should do something positive with all the 'f*cking energy man', so I've decided to give 90% of the money it makes to the Red Cross to aid their efforts in Japan. That sounds all 'oh look at me I'm so nice I'm giving to charity' doesn't it... yeah well p*ss off.
Celebrity spokesperson with fans who love to see her "be herself"? Check! Keenan Cahill lip syncing? Check! Three internet-boys with skinny ties? Yep! Double Rainbow guy? Yes! Dancing babies? Oh yeah. Puppies? Got that. Jennifer Aniston drinking water while a saxophone plays and wind machines blow her hair? Yes, sadly. Funny? Gee, they seem to have forgotten that.
Somehow this stupid viral sells smartwater.
Brian Madden ( @brianmadden ) made a remark about the Quest Software Logo, saying it looked like it was from 1992 and needed updating. Now, as every designer knows, Logotypes aren't things to be changed lightly, and certainly shouldn't cost 5 dollars or less. Logos become the face of a company, and companies become attached to their logos. Quest President and CEO Doug Garn decided to respond to Brian directly, showing off his logofied surfboard and a new spiffy way of introducing the logo. In the end he promises to buy Brian a new watch if 500 people retweet #iLoveBrian. Brain, I think you were just pwned in the best way possible. Smile, you might get a watch out of it.
You've seen them in The New York Times: 'A Life on the Streets, Captured on Twitter', it's the BBH grads project Undeheard in New York, which has furnished four homeless new yorkers with prepaid cellphones and their own twitter accounts: @jessie550 @putodanny @awitness2011 @albert814
Stop the choddy.org wants you to confess, repent, sign the petition, and promise to never do it again. The formulaic talking head ads featuring people of all ages, from all demographics, reading the brief are killing creative commercials. They must be stopped! This is serious, folks, oh so very serious.
We've all been on the web for so long that sign-up forms have long since become a chore. FT Tilt knows how you feel mate, and made their sign-up form look a bit like mad libs! Who doesn't love mad libs? Yes, it's asking you the same boring things all the other sign-up forms ask of you but it's being cute while it does so. Good Karma FT.
It's sock-puppet week in Adland! @Skypulsemedia pointed this one out : Is Sarah Palin commenting on her own facebook page....?
She apparently can't afford HBGary's software that manages online social media accounts, discussed in attack of the 50-foot sock puppets, and instead chose to use her gmail account when creating a persona named Lou Sarah. The Gmail address is available for anyone to see in this leaked manuscript about Sarah Palin. Not that bright. Her facebook name is based on her real name as well, what was she thinking?
"Lou Sarah" is also friends with some of Sarah Palin’s political appointees. Still, "Lou" has only 12 total friends on Facebook.
"Lou" is a fan of Sarah Palin, Bristol Palin, Mark Ballas (Bristol Palin’s gorilla-costumed dancing partner on Dancing With the Stars), and the Wasilla-based Edge Fitness.
From what we can see, "Lou" wrote a total of four happy things on Bristol Palin’s fan page in recent months:
So the story goes "12 rolls of industrial shrink wrap, 8 messengers, 1 mission", and the mission is to wrap the statue of liberties head in shrink wrap to spread the message that ALPHA-1 is a genetic disorder that makes it hard to breathe. iReport at CNN seems to think it's real. The actual wrapping of the statue of liberty, that is. The awareness campaign is real, but they never went to the statue of liberty, other than to film it with the shaky handheld look needed to fake "authenticity" in these types of stunts.
So there I am, complaining that I'm not getting any Valentines cuddles, when London based agency Tesch, founded last year by the two brothers Johan and Måns, go and prove me wrong by inking "Åsk forvever" (spelled right!) on their chest. At least I think they did, thats not digital trickery, is it? ;)
If you want to show some love too, head on over to yotalovepost.com and get inked.
The film for the campaign was recorded at East Street Tattoo in Stockholm, whose owner Hans 'Isak' Isaksson is the star of the campaign and also the illustrator behind the custom made tattoos.
The partners Johan and Måns most recently held the positions of Creative Director at BBH London and Digital Strategy Director at Fallon London.
Proof that Google loves you, they'll help you map your Valentine so that you can send that special someone a note about that special place where you share a special memory, like that time you locked the keys and cellphone in the car and you spent hours waiting for rescue and she'll never forgive you for it. Okay, maybe not that time. Either way, with this you can save face that you forgot Valentines day again. Ah, Google, is there anything you can't do?
So you create a banner ad, most likely to get someone to click on it to drive traffic to a location. Very few people use a banner ad for general branding (not to say that it's not a correct way to use them). Yesterday, while seeking out some information about a TV show I had recently discovered, I came across this PETA ad.
I'm sorry, but what is your target audience that wants to see David Cross naked? It sure as heck isn't me.
Had I not been in advertising, I wouldn't have even given it a second thought. But, really? Here's a nice example of getting people to actively NOT click on your ad. Although, I'd be curious to see what their CTR is for this...there are some weird people out there.
Pretty much as soon as the new facebook profile became available Alexandre Oudin made a very personal profile, and then the web exploded in how to do it blog postings. Evil co-workers used their new skills to make human centipedes on colleagues facebook profiles. Har har!
Now advertisers are playing catch-up, and Schweppes offers the "profile app" for those too lazy to photoshop and who just want fancy buttons to push, opening up for many more super-egofied profile pages to come. Since ego drives viral, it'll probably be a hit. Prediction: it'll be really unimpressive by next Monday.
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