Now your kids can have spooky soup thanks to Campbell's Can Costumes. Chicken and Stars become Ninja Stars or Princess Magic. Chicken Noodle Soup becomes Mummy Bandages. Tomato soup? Either Mad Scientist Potion or Vampire Soup. There are even more, with two options for four of the (presumably most eaten by kids) flavors.
Super fun idea that not only promotes Campbell's but imagination, too. Nice one, Campbell's.
Client: Campbell's Soup.