Online fashion retailer Stylepit decided to create a lookbook to showcase all the cool brands they have on offer, so they created this nifty panning site.
Danish agency Uncle Grey took a phantom flex camera, put it on a track, and scrolled through a subway platform. There you could click on a highlighted person and see the article of clothing in color. It is a nice way to navigate, though my wifi is acting spotty today, so there was a lot of lag unfortunately. Just as well. I found more than a few things I could have bought.