Adland's adnews


Librarians upset by Airbnb's tone in new poster campaign

"Dear Public Library System, Please use the $12 million n hotel taxes to keep the library open later." - so reads one of the headlines in Airbnb's new poster campaign. Other headlines ask public works for "more bike lanes, like this one" or nudge the board of education to keep art in schools.


George Jensen creates content out of craftmansship with Marc Newson

World-renowned Australian-born industrial designer, Marc Newson, has designed a tea service in sterling silver, his first collaboration with Georg Jensen, it will be a limited edition of 10 sets.


Marty McFly just got his #Backtothefuture Nike shoes

Since it's officially "Back to the future" day, that is October 22 2015, everyone and their aunt are tweeting "Back to the future" gifs.


Local Audiences Prefer Brands Who Sub Their Language

Advertisers should use subtitles rather than dubbing for foreign language adverts, according to new research from EMLYON business school.


ReWork is helping Austin's homeless get back on their feet

Austin has a homeless problem. There are 2,300 homeless living on the street every night. There are somewhere between three and five thousand homeless students. Solving the problem seems insurmountable.


IKEA Encourages Belgian Customers To Recycle Their Catalogue In Novel Way

The IKEA catalog finds its way into 4.8 million Belgian homes each annum, a statistic impressive by any measure. For a year it sits there offering a world of cheap affordable furniture that many of us know and love.


Prepare for the pre-roll wars: Google tells brands to spend 24% of TV ad budgets on YouTube

Hate pre-rolls? It's going to get worse. Eileen Naughton, Google's managing operator of UK & Ireland, held a talk at the Brandcast event last night, and made it clear that "brands' cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube".


So about those Tony The Tiger spots....

The world's all been all aflutter since #Tonyisback descended upon our consciousness with ironic, and crude spots, reveling in their cheap, stupid use of violence and