Ex Cops are a pretty awesome band. McDonald's asked them to play SXSW for free. You know. For the exposure. McDonalds. Who has made bazillions, by selling bazillions of food, and is sponsoring SXSW, doesn't have money to pay the band. My retort would have been, "If a global fast food company already knows who we are, we don't need the exposure."
Instead, they wrote this long