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It's time for finals and partying all night, it's time for giving 110% always. It's college time and thus time for Red bull, apparently. Students stroll into campus in the morning to find air dropped crates of Red Bull to help them survive. Praise the Red Bull saviors, or you know the student brand manager who is making an exra buck by dragging crates of this stuff around. Remember when students were saving Louis Vitton? And Yale law students didn't seem to realize that they were being pawns in a guerilla advertising scheme? If that's true, then I guess everyone will seriously believe that these crates were air dropped into campus.
The other day, Justin Bieber visited the Anne Frank house. This should not be news in and of itself, but here's why it is.
The Anne Frank House posted the above message on thier Facebook Page.
I love this. Absolutely love it. Not because it proves something about Bieber. No, I love it because it proves the people calling themselves Personal Brands™ are extolling the virtues of being shallow and fake.
Once upon a time, before the marketing charlatans* got their buzzword hands on our vernacular, there were well-established words and phrases used to define decent behavior. Words like common sense, civility, etiquette and the like.
Adage wonders if "folks" are just having a laugh or sharing some harsh truths about the industry. The correct answer is BOTH mate.
The hashtag, which was fueled by the blog Adland, caught on like wildfire today in the span of just a few hours, with hundreds of tweets by ad people eager to poke some fun at themselves and blow off some steam. Makes sense; ad folks usually tend to have a good sense of humor. But many people were expressing that the missives didn't feel like mere jokes and rang a bit too close to home.
Below is the storify collection of as many as I managed to grab, if you both laugh and wipe away tears, it's all good.
There's been a lot of talk about the silly condiments spanking the people as revenge campaign all over the interwebz. No doubt you've seen it. We've posted about it, too. We've had questions for Milan advertising agency Alch1m1a.
Questions that no one else has asked. So we will be the first:
Question: did this shit even run, since it's nowhere to be found on your website?
Question: (which comes from a hat tip): Since Kami Tora is a very prominent manga/hentai artist, did it ever cross your mind to I don't know, maybe not make it so obvious you traced the image (minus nut sack) of the same dude gettin' his butt spanked?
Well well, this is pretty neat as our smirk graces the Economic Times India's "Brand Equity" on Wednesday morning. It's a look at the ad archives like ourselves and BestadsonTV. We shared a few back and fourth emails with the journalist Shephali Bhatt pondering how we collect these ads, and what we do they they turn out to be scam ads or ghost ads.
How do you normally deal with controversies?
I pour gasoline on them and get marshmallows.
Jonah Peretti founder of Buzzfeed has been riding the viral wave ever since his stunt email exchange with Nike in 2001. Buzzfeed is the viral headquarters if you will, where imgur gifs, tumblr jokes and reddit best photo threads are repackaged with smart headlines, cleaned up with snarkier comments and sent out into the world with big yellow "WTF" buttons on them. A machine of memes, with an editorial staff skilled at making them who will sell this ability to the highest bidder, like Virgin Mobile and other brands targeting the younger demographic.
Forging ahead into 2013, creative collective Poetica has signed Aron Baxter to their expanding roster of top-tier talent. Aron joins as Senior VFX Artist, bringing with him an impressive resume with two-plus decades of experience, having garnered numerous awards and praise over his varied and exciting career.
LOGAN, the award-winning bicoastal creative studio, takes a step into the exhibition space with Spectacle: The Music Video, a traveling museum show designed by Alexei Tylevich and the LOGAN team.
MPC LA is proud to announce the addition of Andy Boyd as the studio’s new Head of 3D. A respected VFX supervisor in the commercial and film industries, he brings a wealth of knowledge and expertise to MPC, as well as a client base built over his 15 years working around the globe.
“The hire of Andy Boyd marks an exciting new chapter in MPC LA’s progression,” notes MPC LA MD Andrew Bell. “He will be spearheading our already talented 3D team as we continue to flex our muscles and expand.”
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