MPC LA is proud to announce the addition of Andy Boyd as the studio’s new Head of 3D. A respected VFX supervisor in the commercial and film industries, he brings a wealth of knowledge and expertise to MPC, as well as a client base built over his 15 years working around the globe.

“The hire of Andy Boyd marks an exciting new chapter in MPC LA’s progression,” notes MPC LA MD Andrew Bell. “He will be spearheading our already talented 3D team as we continue to flex our muscles and expand.”

The other day, a non ad person (I presume) and upstanding human being had a brilliant idea and tweeted it.

If advertisers were smart, they’d make a silent, slow-motion commercial that runs at normal speed when you fast forward through it on a DVR.

In 2003, California passed SB 27, or the "Shine the Light Law." Basically it required companies doing business with Californians to disclose all sales of private information to third parties, like telemarketers, spammers, junk mail and more.

And then came google and Facebook. And the third party apps demanding information about us. Information the companies are more than happy to sell. In less than a decade (Hell, in less than half a decade) the "Shine the Light Law" became outdated.

The Saturday Evening Post have dug up the Mad Men Era Ads that once ran in the post, as a reminder that they are America’s oldest magazine, and they are big fans of Mad Men on AMC. The ads are delightfully bold in color, graphic in their use of white space, and stereotypical with their gender norms, which is what the sixties suburbia was all about. A coffee that is "husband pleasing", a smoke that ain't too dry but just right? Thems were the days. It's quite fun to look through, so give it a whirl. And if you are a Mad Men fan here's a bonus, The Saturday evening Post interviews creator Matt Weiner too.