Quantcast

Adland's adnews

 
 

Troika Design Group Creates Nine-Spot ID Package for Food Network

Troika Design Group goes on its fifth outing for long-time client Food Network. Entitled "Food Is..." the new promo campaign comprises nine five-second spots that fuse gorgeous live-action (shot by DP Steve Moses) with crisp graphics creating vignettes in which food and life interact in emotional and unexpected ways.

Adland: 
 

Martha Stewart: All brand new?

Martha Stewart: Who is she? Or should the question be, "What is it?" Life can be difficult when everything you do can be attributed to the company you keep. Especially when you end up going to jail. Guilty or not, one way or another, the company ends up being affected. How do you deal with that?

Martha Stewart is showing real class when it comes to a situation that would cause others to wilt, shrivel up and disappear. (read more)

Adland: 
 

Refuse A Lunch for Charity

The folks at Refuse A Lunch are asking people to turn down those expensive business lunches and give the money you would have spent to charity, specifically

Adland: 
 

Surreal Painter

Cronin and Company have created a virtual painter and gallery for the Wadsworth Atheneum Museum of Art in Hartford, CT to promote their upcoming exhibit of surrealist painters, incl

Adland: 
 

Citroën looks for Happy Days with The Fonz

Citroën's about to break a new interactive tv spot out for their C3 model. The ads feature various characters from Happy Days with the Fonz driving around in the new C3 superimposed onto modern day settings and were made by Euro RSCG for OMD Fuse. Starting October 10th, the ads will run on satellite TV channels like Channel 4, E4, Five, ITV and Sky and viewers will be able to access extra Citroën C3 and Happy Days content.

Adland: 
 

Cillit Bang stains their cult reputation with comment spam

Oh my, a handbook case of how you don't seed a brand on the web is Cillit Bangs latest gaffe. Tom Coates at plasticbag.org tells about the crass commercial message he received as comment spam to a heartfelt post he made about his feelings for his estranged father here: Cillit Bang and a new low for marketers.
Barry Scott, the cillit bang guy in the UK chirped in with a comment, just to be able to link his weblog, barryscott.blogs.com. How tacky. (I wonder if the Danish cillit bang guy, Jakob Holm has a blog as well).

Adland: 
 

Is buzz illegal?

The International Word of Mouth Conference going on in Germany. And today, Adage.com ponders if buzz marketing illegal.

As marketers more frequently look to recruit consumers brand agents to spread goodwill for brands, industry attorneys view buzz marketing as a likely area of regulatory involvement, especially around the issue of compensating people to participate in buzz programs when they fail to disclose their connections to marketers and agencies. While there is no legal precedent specific to word-of-mouth marketing, there are Federal Trade Commission guidelines for ads that are likely to apply.

Adland: 
Guinness noitulovE (Evolution)
 

New Guinness spot goes back through time

Last night a new Guinness spot broke on ITV1 in the UK. The commercial, a £1m blockbuster, was directed by Danny Kleinman and brings back the famous strapline "Good things come to those who wait."

The spot by AMV BBDO starts with three fellas having a pint in a pub and then the trio leave the pub and regress at lightspeed through billions of years of evolution all to a rendition of "Rhythm of Life" from the musical Sweet Charity.

"I wanted to give the sense of an amazing explosion of history and time and expanse of nature - continental plates shifting and volcanoes erupting and lakes becoming mountains and give a sense of that and tell a story of these three characters," Mr Kleinman says. Ultimately, the three morph into hapless mud-skippers, who lead a miserable life in a pond.

"You know what this creature drinks, this disgusting muck, and you are really pleased that you can get a Guinness, you are left feeling relieved that you are not a primordial creature in the mud," he said.

For this spot, £15m was spent on media for TV and in cinemas.

Adland: 
Top