Adland's adnews


Spot Runner, canned commercials served cold.

C|net reports on Spot Runner, a place where cookie-cutter commercials can be found for cheap, for as little as $500. "Spot Runner lets advertisers select a generic commercial from its library, personalize the ads and target customers by demographics, networks and neighborhoods."


Honda Civic's power of screams

Yesterday Wieden and Kennedy, London unleashed a new Honda ad on the world. In the 120 second ad a 60-person choir vocalises what it's like to drive a Honda.

super adgrunts see it here.

Kim Papworth, creative director at Wieden + Kennedy London explains the brief: "Honda’s new Civic is all about driving feeling. Music is all about feeling. So we thought having a choir "singing" driving could be amazingly powerful and emotional. The aim of the commercial was to find a way of expressing the human experience of driving - not just the big, fast, powerful sounds but also the more subtle sounds of driving - the sound of an electric window closing or a Biro rolling across the dashboard. The sort of moments that never get spoken about but that everyone feels."


Interpublic sues Frank Lowe

Interpublic has initiated legal proceedings for the violation of contractual and fiduciary duties against Frank Lowe. The company's claim states that, using confidential and proprietary information related to clients and agency personnel that was garnered as a result of his employment by Lowe Worldwide, Mr. Lowe has begun a campaign to induce such executives and clients to leave the Lowe agency and join a rival firm which he is in the process of establishing. Interpublic will pursue its claims before the American Arbitration Association in the state of New York.

Commenting on its claim, Interpublic indicated: "Frank Lowe sold his agency to Interpublic in 1990 for tens of millions of dollars and subsequently received many times that amount in financial support and resources to build a global network, recruit and compensate key talent. Our claim states that, in breach of his continuing fiduciary responsibilities, he has chosen to use contacts and proprietary knowledge to damage Lowe and Interpublic. We will be asking the panel for monetary compensation and injunctive action. We also intend to hold any Lowe employee seeking to join Mr. Lowe to their full notice period."

Brings back some memories of the mutiny of the Saatchi 17 who followed Mike Burns to Interpublic's new shop and the legal action taken against Mike Burns for the same sort of breach of contract.


1980s car stunts - boxy but nimble!

Perhaps it all began in 1979, when fiats Strada was the star of the "handbuilt by robots" ad, at the very end the cars dance along toward the sunset, maybe it was started by something else but by the mid eighties the trend with car stunts in ads was in full bloom.


Yet another ad award - or is it?

So , [email protected] writes to us as a shoulder to cry on:"We can't take it anymore. We're fed up. How many F&^%*@# advertising awards are there for creatives?"
The answer is of course a helluvalot, but nobody cares about 90% of them anyway. Remember what Joanne Lipman said. "Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones."

[email protected] continues; "That's why we are introducing the worst advertising awards in the industry. They're free, not worth putting in your portfolio, and if you win, your reward will be jack squat. Welcome to The 2006 Empty Box Awards. Awards you create during your lunch hour while billing the time to your client. Awards you create after slapping the dorky glasses off the nearest black turtleneck. Awards where you can savage other contestant's entries. Awards so bad they may actually become entertaining."

Uh-huh, well their snazzy URL , registered via domainsbyproxy of course, leads to a blogspot page where the first thing they do is ask for your help in coming up with a topic. Say wha? You haven't thought this though at all have you? This could be funny, or it could flop - which do you adgrunts think will happen?


Beach Advertising: very cool and environmental

Imagine seeing thousands of your ads in the sand creating the world's largest billboard. Each day approximately 5,000 of your beach sponsoring ads coupled with "Please Don't Litter" are impressed during early morning cleaning leaving the beach manicured with your message all over it!


Friday 13th

Friday the 13th sees Greenpeace's release of a hard hitting film bringing attention to the catastrophic consequences of building new nuclear power stations.

Directed by Andy Morahan, the viral can be seen here.


Miller rebrands MGD

In an effort to reverse MGD's sales slump, Miller is overhauling the Genuine Draft and Genuine Draft Light brands with new advertising, packaging, and logo.

Genuine Draft and Genuine Draft Light are being marketed as having "mainstream sophistication," said Terry Haley, Genuine Draft brand manager. The campaign will feature the tag line: "Beer. Grown Up."

The campaign will target consumers who have "come of age" through various milestones in their lives. The group is somewhat older than the usual target market and largely has been ignored by major brewers, Haley said.

"We've defined a new consumer," he said.

Brewers have ignored beer drinkers who "don't fit into the traditional marketing box," Haley said.

A teaser campaign began in mid-November. February will see a "bridge" campaign before the full-fledged campaign aimed at rebranding MGD launches March 1.