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For the last time people, Blogebrity is not real.

Ok, you can all stop emailing me the tips about Blogebrity now. Really, it's ok. I'm not even going to link it again, when I first saw it it was via the Contagious Media Showdown competition's ranking page on Friday, and I admit that I did indeed laugh at the idea, even if I didn't have any reason to believe it was real in any way since it was a contest entry. It's funny anyway. That's the beauty of it.

Now, some people just won't let this idea be a plain old funny idea, they want it to be real. When Sean Bonner posted that Blogebrity is a Hoax (on Friday) someone protested fiercly in the comments. Naturally. How else do you spread a link? Add a little controversy and/or mystery and watch the thing snowball. So who benefits from that then? The people behind the Blogebrity idea of course, as they might win the 2000 USD if the controversy brews big enough to garner them enough links-in and traffic attention.
So everyone, you can stop emailing me that link now. Don't email me the "Paris Hilton End Hunger" thing at either. In fact, just look at this list of entries now, anything on there is not a "real" viral in the sense that a company has paid for it. If they are real in that way, they break the rules. It's a game of online gags, just enjoy them.

Related: Fridays post about the competition and this mornings post Brain Freeze the 7-11 Slurpee 'viral' ranks ranks 12 in competition.


Faux blogs live off RSS feeds and AdSense

Seems there is a rather large boom in faux blogs lately. I mean blogs that have no real author, but are auto-generated somehow and geared to a very specific topic. I noticed that if we mention anyone famous in a posting here lately, like Paris Hilton, Robbie Willams or Carmen Electra we'll end up on site dedicated to that 'star', like this one Mention Britney Spears and a plethora of sites will serve said article, like breaking news Britney Spears and Britney Spears Shopping. But it's not just the obvious, like popular artists, there are honey-pot blogs for nearly everything out there, blogging secrets about blogging, Cingular Wireless about wireless phones, Online Auctions about, yeah auctions, and HifiBasics about your hi-fi. There's thousands out there, some are ironically dedicated to serve feeds about Google Adsense only.
So what are these desolate "blogs" where no human writes, and nobody links to? My guess is that they are honey-pot blogs where the owners hopes to make a killing on the Google Adsense ads that they sprinkle generously all over it. Why not, the blogging software & hosting is free, getting a script to comb through RSS feeds for your specific keywords isn't too hard, and the posting itself could even be automated. No frills and no work money-making network - these bloggers don't even have to write anything themselves. My guess is that after all the hype about blogging, the belief that starting a blog automatically gains a high google-ranking, and the myth that google-text ads can make you thousands of buckaroos some fly-by-nighters simply had to give it a go. It must be working too, as these blog are now mushrooming all over the place, six months ago you might find a single one, now you find at least ten for every conceivable topic. They've become the new version of FFA link farms. :/


Brain Freeze the 7-11 Slurpee 'viral' ranks ranks 12 in competition

Friday when I told y'all about the Contagious Media Showdown competition few checked out the Showdown Ranking Page it seems, as I have been asked by a few people if entry X or Y in said competition really is a viral. Take the 7-11 brainfreeze films for example, right now they rank number 12 on the CMS competition page, yet Adrants thinks it's a real viral for seven eleven. It's not. The site owner is being mighty cryptic though -- and who can blame him really, he just wants to win 2000 USD by winning the showdown.

So how do I know that it isn't really a seven eleven thing? Well that would break the showdown rules where it states quite clearly:

8) No paid work.
Your entry cannot advertise or market a commercial product. Viral marketing firms can enter the contest, but they may not submit paid work they are doing for a client.

For the next three weeks this meme-machine is playing, so when you see articles about cryptic virals or new products, like the Blogebrity check the listings at the showdown first. ;)

Sega, young pups in training

As a follow-up to their swearing football manager who was really sheep-dog trainer now comes a sequel, in this "Youth Team" the confused pipe-smoking farmer is training puppies for the big league. Puppies are cute. If you just adore puppies you might want to check it out, if you remember how 'funny' the last one was this one is exactly on that level.
Sega even released a third one, this one is a long film and by long I mean eons, a mock mockumentary of sorts where Miles Jacobson the Managing Director of Sports Interactive tries to sign up the swearing farmer as pack talent. I didn't bother watching the whole thing, someone tell me if it was funny. You have Maverick Media to thank for these ads, and they promise more scenarios with the nutty farmer in the future.


Sith Sense, can you stump Darth Vader with 20 questions?

When CP&B sent us the BK link Sith Sense and it roamed adlist last Tuesday, we were highly amused by it, and a tad dissapointed that the site was so swamped that it could barely respond. Mucho popular viral from the get-go. When the "service unavailable" messages calmed down our troop of testers managed to challenge Vader. John said "For me, Darth froze on question 12, "does it have a hard outer shell?" So the evil one never guessed I was thinking of Pez dispensers." Abbey managed to go all the way through and stumped Darth with thinking of a coffee cup. Not just any old coffee cup..... Now that traffic is a bit better, you go ahead and try, see if you can outwit the evil one. For old school internet nerds, yes it's that classic twenty questions game, just dressed up in flash.


One Second breath fresheners one second advert

AdAge reports that Belgian ad agency Duval Guillaume is launching a new breath freshener with one one-second ads. See the one second ad here.

The breathmints name is "One Second", and the tiny ad is a basic product demonstration, a woman plops the gel-mint on her tongue, followed by a product shot as the product name is being whispered: "One Second".

"Since One Second is a small company with big ambitions, DGA had to think of a way to create rumor around the new product without it costing a lot," said Katia Strauwen, an account director at the agency. "So we decided to make the fastest, shortest commercial ever."
Except it isn't the fastest or shortest ad ever or even by a long shot. You knew I'd say that right? ;)
Back in 1993 the Guniess book of Records aired the world shortest ad, which was one second. These days, if you want to get into the Guniess book of Records you need to beat the more recent record holder Tharanga Ramanayake who created a campaign with 12 different versions of ads for MuchMusic, all only 1/60 of a second, or half a frame long that aired in 2002. The previous record holder was a feature film in comparison, it was 4 frames long and aired on KING-TV's Evening Magazine (USA) on November 29, 1993 and advertised Bon Marche's Frango sweets.

Guniess book of Records - worlds shortest ad - (1993) 0:01 (USA)


One of the most recycled non-profit adverts?

Seven years ago, this Rude Food film made the rounds. Orginially it was called "Hot Dinner". Now, the Vegetarian Society is using it, again, as a viral to promote National Vegetarian Week in the UK. An April 1st press release from the group claims that "members of The Vegetarian Society are up in arms after discovering that the long established charity is secretly promoting pornographic material under the guise of National Vegetarian Week."

In it, a spokesperson for The Vegetarian Society was quoted as saying:

“ We are deeply sorry for causing offence to any of our members. Unfortunately the link was sent out to a few people by accident, we are investigating an internal leak as we had planned to use the film as a bit of fun for our staff in celebration of National Vegetarian Week. Now that the website is in the public domain we can only say that we hope that there are other vegetarians out there that actually enjoy this sort of thing.”

Leaked? Yeah years ago.

Read on for more...


Bloggforum 2.0 Stockholm

It's not like me, but next week I'll not only attend the Bloggforum 2.0 in Stockholm on Saturday the 28th of May, but I'll also be talking about blogging blogedi-blog-blog and advertising in a panel called "Blogs for companies and marketing" between 15.00 and 15.45. In the flesh! Away from a keyboard and everything (actually that's not true I'll bring my handheld. Can't win it all baby.).