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Association Sets 'No Minors Under 16' Standard

The question we asked last week, How young is too young to be a marketer?, has now been answered. Under 16 is too young.

"We've been concerned about the issue of marketing on the backs of minors for a long time," said VBMA President Brian Clark. "We believe the legislation offered by Rep. Festa is an important step toward protecting kids from exploitation, and we encourage all of our word-of-mouth industry colleagues to join us and take a stand on this critical issue."

(read more inside)
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McDonald's call for Hip-Hop endorsement has been answered

You may recall that McDonald's intends to pay for Big Mac product placement in Hip-Hop songs that air on the radio. Less than a week after this news hit the web, a group called the Gatbustaz released an over-the-top Hip-Hop parody called McGangsta (caution: explicit lyrics).

Now the song is slowly, virally, making its way across the blogosophere.

Adland: 
 

Schick advertising tries to be edgy

In the highly competitve razor sector, Gillette is currently the leader. And soon with the possible sale to P&G, they'll have more money and resources behind them. So what are the rest of the shaving industry to do? Come out with new products and use technology and innovation to climb to the top. This month Schick (owned by Energizer) has launched an advertising campaign for a new women's razor, the Schick Quattro for Women.
Schick's press release states:

By simplifying the shaving process with the unique skin conditioning solid, Schick has proven that women respond to a product that truly addresses their lifestyle needs.

But the bigger question is will they respond to the advertising for the product?

Adland: 
 

Those skinny jeans

Running shoes and cranberry juice. Who would have thought they had something in common. According to both Reebox (a.k.a. RBX) and Oceanspray the reasons for working out and eating right apparently all come down to one thing, getting into your skinny jeans.

(there's more!)

Badland: 
 

The very difficult ad-quiz

Honestly adgrunts, I'm beginning to feel a little sorry for y'all.

See, we dug up some of the most widely known advertising myths and a few difficult ad-nerdy questions because we thought everyone would employ google when they tried doing the Quiz. We even thought people would post the right answers in their blogs, email them between each other, and all sorts of things, so instead of letting everyone who scored a perfect ten get an upgrade, which was the original idea, we put our limit at 100.

But it looks like you all are honest folk (in advertising? who knew!), trying to beat it with your wits alone! And so, very few have scored a perfect ten. I've even upgraded everyone who scored 9 points just because you guys were so close. I don't want to be unfair to anyone so since people who scored 9 get an upgrade, that'll be the rule from now on. Kay?

Words of encouragement, and a warning, this quiz is not meant to be easy. You can only try once! Hint: Myth will help you a long way. Relax, take your time, and give it a go. AdLand Quiz: Ad Trivia, Truth and Myth

So far, the clever adgrunts who scored have been; caffeinegoddess who needs no upgrade, mikker, chong.eileen, brandonbarr & RocknrollAdvertising with a perfect ten each. SweetPigs, yaksox & slydecix who got upgrades for their 9 points. C'mon people, try harder, there are so many upgrades to give away! We want to celebrate our ninth birthday in style!

Adland: 
 

Thorn works with Welcome to Orange County

Thorn has made it official, them and Welcome to Orange County, the European exploration agency in Copenhagen Denmark, are an item.
A campaign to re-launch the Thorn brand is scheduled to break this summer across Norway and Sweden but here at AdLand you can have a sneak peak already. This partnership entails all of Thorn's marketing activities in Norway & Sweden


Thorn - Abandonment

"A lot of people hear the term "rental" and pretty much stop listening. Our job was to find a way to get past the mental roadblocks and reveal a side of Thorn they've never bothered to see. The many enhancements to Thorn's business, made possible by the re-finance, makes that job even easier. We've tried to reflect that positive change outward" explains Michael Lee, a partner at Welcome to Orange County.

Adland: 
 

Flatiron update: Surely this violates the Landmarks Preservation regulations?

Swedish adblog Researcher tips us to this update of the flatiron H&M story.

Coonrod.net asks: "Surely this violates the Landmarks Preservation regulations?"
He sent a photo to the Landmarks Preservation Commission and witjin a week, they replied that he was right! The huge H&M poster is five out of the nine violations in total that the Department of Buildings issued the Flatiron building.

1. Sign creates hazardous wind load.
2. Prohibited advertising sign on scaffold.
3. Sign exceeds the 40-foot height limit.
4. Surface area for the sign is too large.
5. Failure to get permit from Buildings Department.
Adland: 
 

Building Sin City from scratch

When director Robert Rodriguez started working on Sin City he knew it would have to look just like the original style from the classic comic books, so much so in fact that Frank Miller is listed as co-director. Making a comic book look come to life isn't easy, for this he employed CaféFX.
"The panels of the comic were our storyboards," said CafeFX visual effects producer Edward Irastorza. "In fact, the only reference we were given was a copy of the book, which at first, seemed like a pretty simple task since most of the action takes place on either a plain black or white background. But, Robert wanted actual environments. In the entire 45-minute segment, I think only two walls were shot. The rest we created from scratch."

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