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BETC POP and Polydor (Universal Music) creates POPrecords

BETC POP is a lab-agency within BETC, entirely dedicated to pop culture. It works with talent scouting and content creation,at the crossroads of business and entertainment.

Now, BETC POP teams up with Polydor, Universal Music’s mythical label to create POP Records


Mother New York names Peter Ravailhe new Chief Executive Officer and partner

Award-winning, independent creative agency Mother announced today that international brand and youth culture executive, Peter Ravailhe, will be joining the New York office as the Chief Executive Officer and Partner effective November 2nd.


Humble Signs Gerard de Thame

Humble today announced that director Gerard de Thame has joined its roster for commercial representation in the U.S. and Canada. Based in London, de Thame is a versatile storyteller whose award-winning spots have established him as a top commercial director in North America and Europe.


Book a table at McDonald's for a fancy two course dinner

News outlets worldwide are reporting that McDonald's in Sweden are now taking reservations, see Yahoo news and


TechCrunch Disrupt SF 2015 rejects Anne Frank from app "potentially offensive"

TechCrunch Disrupt San Francisco hackathon is happening now, pretty much, and it is an event where app makers get to show off their great ideas to great people.


Dressman challenges the "perfect men" Calvin Klein stereotype in a "Dove real beauties" copycat.

Forsman and Bodenfors in Sweden has done today what Ogilvy Düsseldorf did ten years ago, a simple "Dove real beauties" like spoof ad, but with "real" men in underwear.