In a :60 spot, CP+B have created an over-the-top production in the spirit of 1930s musicals, 92 "Whopperettes", featuring gals dressed as burgers, flames, pickles, lettuce and tomatoes who will sing and dance to new lyrics for the famous "Have it Your Way" jingle.
In addition, BK has teamed up with Sprint to send out the ad and extras along their wireless network to those who opt-in within 30 minutes of the ad airing on TV. There will also be a Whopperettes site.
The ad will be downloadable to iPods and within days will be shown in movie theaters. Whopperette posters also will go up in Burger King's 7,600 U.S. restaurants.
"As much as people want to write the TV network obituaries, alternative media becomes a way of extending what is still the No. 1 form of viewership in the world," says Russ Klein, Burger King's top marketer.
Production for the ad totalled about $1 million.
As we get closer and closer to the mania of the Super Bowl XL advertising bonanza, more and more information on the commercials comes through the pipeline.
Here is an UPDATED list of the spots broken down by air time (if we know it) that you can expect to see this year.
If you prefer to be surprised, don't read for more. ;)
As time goes by and new information becomes avaliable, we'll make another post or two like this with all the nitty gritty details we can get our paws on.
Toyota will be airing a :30 bilingual spot during Super Bowl XL, featuring its new 2007 hybrid Camry. The commercial aims to tug at heart strings through good old fashioned emotion and is the first bilingual ad from the automaker.
A Hispanic father is driving his young son in their new hybrid Toyota Camry. When the father explains how the hybrid car switches between gas and electric power, the son compares it to the way his father can switch between English and Spanish. "Because I'm always thinking of your future," the father says, explaining why he learned English -- and why he bought a hybrid.
And yesterday, General Motors Corp announced they are running a :60 spot to introduce their Cadillac 2007 Escalade Sport Utility. The commercial, created by Leo Burnett, Detriot will feature 8 supermodels and reveal the car using a fashion show concept.
Also related: Advertisers line up for Super Bowl XL
Even though ABC will be airing the Super Bowl, CBS will still get to air some Super Bowl spots. Albiet old ones. On Saturday, February 4 from 8-9pm, CBS will air a special on the 40 greatest Super Bowl commercials of all-time.
Starting tomorrow, January 13, there were be a list of the top three spots (determined by a CBS Sports panel) on CBS' website where viewers can go and vote for their favorite. The winner will be announced on the show, hosted by Jim Nantz.
Adage has their preliminary list of who's advertising in Super Bowl XL up.
The Usual Suspects, back again:
Anheuser-Busch, with the largest number (as usual) of spots has 10 again this year throughout the game by a variety of agencies (again, as usual)
Last year's spots: Skydiver, Island Fantasy, Picture Phone, Donkey look what you started, Cockatoo, Heros Salute/Thank You, Pucker Up, and Cedric Designated Driver
Pepsi-Cola Co. has bought a total fo four 30-second spots, with at least one for Diet Pepsi. Ad agency for Diet Pepsi is DDB, New York
Last year's spots: Diet Pepsi Truck, Guy Watcher, Bottle Songs, and Rich Girl
Every year the Super Bowl is filled with champagne wishes and caviar dreams for advertisers and ad agencies. Who will be the most talked about as they strut their stuff down the creative red carpet?
The Oscars of advertising was definitely a star-studded gala this year. From Burt Reynolds to Poppin' Fresh, we were bombarded by stars and icons shilling everything from beer to countertops (which we saw coming a mile away in our Super Bowl XXXIX Advertising Bonanza -*SPOILER ALERT*). We also saw fewer animals and much more "tame" ads overall compared to recent years.
As the Super Bowl was a star studded event, we think it makes sense to give our review on a star rating system.
*= Pudrid piece of visual and/or aural excrement.
**= Medocrity is only a few feet away.
***= When you can't do something well, at least you aren't doing it poorly.
****= Bravo my good chum!
*****= Never in my banal existance have I ever been so completely filled with joy and total happiness.
SuperAdgrunts - click on the links to view the spots. Or head to The Claymore Project. Read more for the reviews:
The game has started, the pregame is done and so the Claymore project a.k.a. Super Bowl 2005 XXXIX has begun, pre game ads are uploaded and ready to be watched by all greedy super adgrunts. As the game progresses so will our collection of the superbowl ads. Stay tuned, and pass the beer.
2005 might become known as the year of the banned superbowl commercials. Why we're they banned? Either FOX just doesn't have a sense of humor or, most likely, they're terrified to get fined for indecency..... These ads are quite tame.
While we wait for the yearly rush for the superbowl commercials which we - as we always do - will post a few minutes after the game is over, lets have a look at the tops and flops adverts from past superbowls. Since our superbowl commercial archive stretches 32 years, the largest super bowl ad collection in the world wide web by far, we have many ups and downs to choose from. Do you remember these commercials?
Everyone is wondering what will air on Sunday and how soon after that will the Super Bowl XXXIX be added to the massive Claymore Project?
The answer to the latter is as soon as possible, after the game, when all the ads have aired the Super Bowl XXXIX will be added to the Super Bowl Commercial Archive, making the archive 32 years of bowls, which funnily enough is as many years as Dabitch is old. This cracks us up.
There's also buzzing about the banned by Fox ads, for the record 2 ads from GoDaddy.com have been nixed, 1 ad from Anheuser-Busch, 1 ad from Airborne and just now and ad for Ford Lincoln Mark LT was banned by focus groups.
Read more for all the ad goodness- but beware- *SPOILER ALERT*- includes plots and things you'll see. If you want to be surprised, you're better off not reading this. But do come back after the game for the ads and the ad review.
UPDATED: Feb 5th, 2:35pm EST
UPDATED: Feb 5th, 8:55am EST
UPDATED: Feb 4th, 6:40pm EST
UPDATED: Feb 4th, 9:45am EST
January 16 1972 was the 6th Super Bowl, and whaddya know now we have some of the 1972 Super Bowl VI commercials in the ever-growing Claymore Project, the Super-Bowl-o-rama collection. So while we wait for Feb 6th and Super Bowl XXXIX to roll around and be added to our collection, you can walk down memory lane to back when Pabst still ran lifestyle TV commercials.
Thirty one years of Super Bowl commercials are now available in the archive - no other collection on the web is this complete, so if you are an ad-nut welcome to our one stop shopping ad archive. ;)
Super Bowl Ads. This year all you need is $2.4 million, and you're in for 30 seconds.
So far over 90% of the ad space for Super Bowl XXXIX, on February 6th, has been bought up. We can look forward to seeing spots for Pepsi, FedEx, McDonald's, Ford, Honda (which will introduce the Ridgeline, its first pickup truck), General Motors, Volvo, Frito-Lay, AmeriQuest, Novartis, GoDaddy.com, Gameznflix.com (a video-game rental site), CareerBuilder.com (will run 2 :30 spots) and Visa.
Ten of the 58 spots were bought by Anheuser-Busch- that's two more than last year. The NYPost claims Anheuser-Busch and Pepsi "account for one-quarter of the available spots".
Each year the Super Bowl is lauded as the creme de la creme of the advertising we will see during the year. And in recent years that has, for the most part, not been true. Overall the ads are flat, conservative, and becoming more and more boring each year. Throughout the game there were a few that stood out amongst the muck of ads. And there were some who probably shouldn't have wasted their ad dollars. Probably more than usual.
This was another banner year for animals in the ads as well with a donkey, two ads with horses, two ads with dogs, two ads with bears, chimps, monkeys, and elephants. Plus, a man acting like a wolf, and the famous Muppet animals.
The (outstanding) Claymore Project is getting bigger - we've got the superbowl commercials from 1969, the superbowl commercials from 1979 to 2003, and have just added all the superbowl commercials from 1975.
Extravagant, glorious, funny, tacky, old and brand spanking new - The Claymore Project will not stop growing despite being the largest superbowl archive on the web to date. We will also add the 2004 superbowl commercials after February One when they have aired - one stop shopping for superbowl ad research. Like Coke used to say, Enjoy!
We just thought we'd let y'all know that Adland is now proud home to The Claymore Project - a mind-boggling, historic and comprehensive collection of twenty-five friggin' years of Super Bowl commercials. 1979, 2003, and everything in between. Not too shabby.
In lieu of venture capital and suits, this was a project completed with blood, sweat and beers. And a love for the advertising game, good or bad. And some more beers. And some spiffy toys from Apple, Discreet and Sorenson (sadly, none donated). And then even some more beers.
Now that every one has seen the Super Bowl ads, they all have an opinion on them. A mix amoung the masses it seems. Netscape has a poll on your favorite Super Bowl ad...topping their list is Budweiser's Zebra Ref, followed by Terry Tate Office Linebacker by Reebok and Bud Lite Upside Down Clown. Most main stream media sites have a poll of some kind. It's interesting to note that it's not always the same ad in the top spot.
(Continue for more)
Super Bowl commercials - so what's the big deal about them anyway? They're just commercials.
Then again, maybe they're big, extravagant, glorious, fantastically creative spectacles of free enterprise celebrating art and commerce at their best. Well... at least a bunch of them are.
Like it or not, commercials are mirrors of our society. As a result, they become an important part of our culture and history. So good or bad, nice or nasty, gorgeous or ugly, bland or spicy, we've gathered them here.
And because we are who we are, we decided to take things a few steps further by taking a few steps back.
Just click one of the bowls above and enjoy. - Clayton T. Claymore
Currently showing superbowl commercials from 1979 til 2004, plus special bonus early-early years: that's 30 years of superbowl ads, the years 1973 and the bigger 1976 are bonus years that are not complete. Counting 2004, that makes 30 years. Beat that! ;)
This August has been blistering hot in most of Europe - to cool down why not set your time machine to the winter of 1969 and watch the superbowl ads from that year. The naive cigarette adverts, the growing flirt with women buisnessmen, sweet animations, the outrageous product demonstrations and above all, The Clamato juice drink, a blend of clams and tomatoes. *shudder*.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
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Create an adgrunt account for 6 USD.
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