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Native Content and Schrom & Co. form partnership

Schrom & Co. are pleased to announce a new partnership for tabletop commercials and digital content. The new alliance enables Native to expand its versatile talent offering to include the tabletop category, and offers Schrom & Co. a west coast base of operations and a direct line to Native’s network of brand and agency clientele.

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"Nice ad you got. Be a shame if no one saw it."

Last month, after six months of hard work and multiple presentations with the client, and endless production and post-production nightmares, our "film," went live on youtube and racked up eight million views in a week. The following week added an extra million. The two teams I manage, one junior, one mid-level, were ecstatic. And who wouldn't be? It's a lot of eyeballs, right?

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Adland Live at Central Saint Martins - Show One

It’s a term that you’re unlikely to come across nowadays, but long ago in the history of advertising, Art Directors were once called Commercial Artists. Such language has become rather unfashionable in recent decades as ways of working change – as do agency models to reflect this.

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Explore Dallas from 30,000 feet.

Explore Dallas is a new in flight experience for The Dallas Convention & Visitors Bureau. It was created by TracyLocke and L.A. interactive agency Wildlife. It's quite simple really--nice animation is paired with a set of multiple choice questions that customizes the perfect Dallas trip based on your answers.
Although you can totally try it out at the above link, I'm sure it's a nicer diversion when you're in an airplane and need something fun to do.

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Anheuser-Busch providing water for storm victims.

Anheuser-Busch is halting production in its Georgia brewery to produce 50,000 cans of water for the victims of storms in Oklahoma and Texas.

They're partnering with the Red Cross to deliver 2,000 cases of water to those areas devastated by the severe rainfall which left in its wake a few thousand damaged homes, and a death toll of 25, with dozens more still missing.

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STORY Adds Director Rich Michell

CHICAGO—Director/Director of Photography Rich Michell has joined STORY for national representation in advertising. A versatile talent, Michell combines storytelling skill with deep experience in product and tabletop cinematography. His credits include such diverse brands as 3M/Scotch, General Mills, Target, Subway, UnitedHealthCare and Wendy’s.

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Director Stephen Pearson Brings Comedy Advertising Skills to Accomplice Media

Los Angeles— Accomplice Media has signed director Stephen Pearson for exclusive representation in the United States. A one-time advertising agency creative, Pearson has built a strong portfolio as a commercial director, primarily consisting of performance- and character-driven comedy. He has directed projects for agencies across the U.S. and in international markets for such brands as Burger King, Microsoft, H&R Block, Miller, Travel Channel, Domino’s, McDonald’s, Southwest Airlines, Evinrude, Lowe’s, Yoplait, Coors Light, Molson and Tetley.

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Spend the night in Foster's No Worries Motel

It's music festival season, especially in Finland. Which means you'll need a place to crash after the last band finishes their encore. Enter, The Fosters No Worries Motel. Only available in Finland, mind you. And it's not a motel so much as a few crash pads on the concert grounds, in partnership with AirBnB but still.

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