Adland's adnews


Australia asks "Where the bloody hell are you?"

Today Australia launches a new AUD$180-million international advertising campaign to promote itself as a tourist destination.

Apparently the use of "bloody hell" has sparked some controversy (is anyone surprised?) but has been defended by Tourism Australia (who also spent AUD$6.2mill testing the ads on focus groups worldwide).

Tourism Australia Managing Director, Scott Morrison described the slogan as a "uniquely Australian invitation" whilst Tourism Minister Bailey on The World Today programme referred to the expletive as "the great Australian adjective".

Check out the ad here.


A+ logo duplication

What do a Romanian pharmaceutical company and a private luxury jet arm of United Airlines have in common? Their logo. Dada dada tips us off to these logo twins. The Avolar logo (on the right) was created in 2001 by Landor while Antibiotice's logo (on the left) was created in 2005 by Grapefruit. My guess is that this is not an instance of stealing, but more along the lines of brainsync just due to the numbers of "A+" logos out there, not to mention that probably 80% of those come from companies with names like "A+ Window Cleaning", etc.


The Pixel Game NaveXXX

After sale Pixel, the new fashion is to play the game of the space! Viral marketing of the game that makes a success and has video =)

New website, clean and style. Enjoy!


Save the HOODIE!

Lady Sovereign has launched a site and even started a petition in order to "Save the Hoodie" - that is prevent the hoodie item of clothing from being banned. Yes, that's right someone has had the absurd idea of banning an item of clothing. If we're gonna do that could we ban socks with sandals first, please?

Interestingly, when you pop onto the site you'll hear our petite lady singing "Fling on an Adidas hoodie and just boogie woogie with me, or you can just put on your dancing shoes and get loose can you, get loose can you...". Score for Adidas, might just help them save face after their olympic sized blunder earlier this week. ;)


Teach them what not to hit

The folks at Tool of North America and McCann Erickson SF have put together a PSA targeted at getting fathers more involved with raising their sons and influencing their treatment of women. The ad for the Family Violence Prevention Fund and the Ad Council uses the sports analogy, showing fathers teaching how to hit the home run, hit the nine iron and hit the open man. But then asks the million dollar question, "How much time have you spent teaching him what not to hit?"

Superadgrunts, check out the spot here:


Ignited Minds lights up ideas for LA Weekly

Ignited Minds shares their latest for LA Weekly with us.

Using the visual and phonic brand equity of the LA WEEKLY name, Ignited Minds has created a simple, powerful campaign that is designed to provoke thought, stir controversy and encourage conversation. The branding device was developed to be able to comment on something as global as the war in Iraq, as local as the mayoral race, or as trivial as what you're having for dinner.

The campaign has begun turning up in the paper, on the thousands of dispensers scattered throughout LA, as well as on wild postings and other alternative media. The WEEKLY has also commissioned to have some choice words from the campaign painted on the wall of their offices, which can be seen as you drive down Sunset Boulevard.


Disaronno pleasure ad too pleasure filled

A Disaronno ad from 2003 and originally from the US aired in UK cinemas recently. But, it has now been banned for sexual overtones and "was in breach of guidelines linking sexual pleasure with alcohol consumption."

This ad is just one among other brands that have felt the hand of the ASA. Young's Bitter and Lambrini have been rapped in the past for the same violations.

SuperAdgrunts, see the "banned" spot here:
Disaronno-Pass the pleasure around - "Ice Cube"


Irish agency "rapped" for misleading radio ad

The Belfast Telegraph reports that in a radio ad for AV Browne, they claimed themselves to be "Northern Ireland's most effective advertising agency". Rivalry agency LyleBailie International made a complaint to the ASA.

AV Browne defended its radio claim, pointing to effectiveness awards it had received from the Institute of Practitioners in Advertising (IPA).

LyleBailie retorted, highlighting its awards tally from a number of bodies, including the IPA and the Institute of Advertising Practitioners in Ireland.

In a ruling issued today, the ASA stated that the basis for AV Browne's "most effective" claim should have been included in the radio advert.

While recognising that the IPA awards are well-respected in the industry, the authority said: "Because effectiveness could be measured in a number of different ways and the ad did not make clear the basis on which AV Browne were claiming to be the most effective, we considered the ad was misleading," it stated.

David Lyle, chief executive of LyleBailie has called for an apology from not only AV Browne but also the radio station, U105, which aired the spot.