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Frieze Films and Ogilvy JHB depart from usual scare tactics of car tracking adve

Tony Baggott of South African production company - Frieze Films, commissioned by Ogilvy JHB, directed the launch commercials for Digicore C-track Secure. C-track Secure is a tracking system for vehicles using innovative technology.

For Baggott, the hero of the commercial is the car and it was therefore important to give the car a personality. "The car and owner were cast in the same way one would cast a couple. Bringing the cars personality to life meant that the driving shots were important performance pieces, where the style of driving illustrated the cars feelings."

Baggott says: "The car had to have a face and a personality in its looks and in its action - a humanization process had to take place to charm the viewer and make the commercial work."

Boneless Pigs for McDonald's McRib Farewell Tour

Dallas-based Moroch Partners has created a creative campaign which celebrates the Farewell Tour of the McDonald's McRib sandwich to a "devoted, cult-like following nationwide". Introduced in 1982, the McRib usually emerges for a short-term, 6-8 week promotion each year. However, the McRib Sandwich is scheduled for deletion from the McDonald's menu at the end of the McRib Farewell Tour.

At the core of the campaign is McRib.com where fans can find out where and when McDonald's is serving McRib, get McRib trivia, write McRib Haikus, submit their own McRib photos, download official McRib t-shirt decals and even send an urgent phone message to fellow McRib fanatics. They can also sign the "Save the McRib" petition. There's also a link to the BPFAA (the Boneless Pig Farmers Association of America) website, BonelessPigs.org.

Read on to see some of the creative.

Sears puts a family in a snowglobe in Times Square

Yesbutnotbutyes.com reports that this morning in Times Square under the NASDAQ building Sears has put up a huge snowglobe with a small apartment and live family inside. Somewhat similar to CK's dancers in a bottle back in July. Could it be we're seeing a new trend of ads as performance art?

See more images here.

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20th London International Advertising Awards

Last night the London International Advertising Awards were handed out. Jury Presidents included: Robert Greenberg from R/GA, NY for Interactive Media, Karen Welman from Pearlfisher, London/NY for Design and the controversial Neil French of WPP Worldwide for Advertising.

According to the Media Guardian, French was kept from appearing at the awards.

WPP has stopped its former worldwide creative director, famed in the advertising world for his soubriquet "the godfather" and his penchant for cigars, from appearing at the function or taking part in any interviews.

"He won't be coming tonight. He was, and that was stopped by higher powers," said a source. "He wasn't allowed contractually. He is leaving in six months and he's been given a contract that states he is unable to do any interviews."

But enough of the drama, on to the awards. Read on to see who and what won the grand prizes.

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