"You can't fight fire with fire," or so the adage goes. Well GE proved otherwise. After challenging their engineers, and scientists,they proved you can fight fire with fire. In this case, with the sound of fire. That's right.
Independent creative agency Zambezi has named Danielle Pak as its first Director of Communications Planning. Pak comes to the creative agency after an 11-year career as a media and communications strategist at Wieden & Kennedy in Portland.