Adland's adnews

Adland - all the adnews not fit to print.

Air New Zealand has nothing to hide.

Nothing To Hide - Air New Zealand

Air New Zealand says they do not add any extra fees to their low airfares, like some other airlines do. Checked baggage and complimentary refreshments are included in the fare. "What you see is what you pay" To prove that, they got some Air New Zealand staff volunteers, a camera crew, some brushes, lots of body paint, and went with the bare minimum to show Air New Zealand has "nothing to hide" for the new Air New Zealand television campaign, and an in-flight safety video.


Sand ads, giant towels, and now water ads!

Advertising has been on the beaches since forever, this is what we call a vacation (and since ad people never take a vacation we can't help advertising when we're supposed to). There's been Nissan Sand Castle ads, there's sand billboards that we wrote about years ago, and most recently in Cannes, S-W-H relaunched as Indie with a giant beach towel just last week. The sky is the limit - now there's even foam ads that can blow cloud logos all over.

But lets not stop there, Brandfreak has found a possible adspace in the surface of water -

Scientists at Japan's Akishima Laboratories have developed a technology that allows programmers to literally "write" messages on the surface of water. Its experimental device, which appeared stateside at the Museum of Modern Art last year, is called AMOEBA (Advanced Multiple Organized Experimental Basin). It's a cylindrical tub about 12 inches deep and a little over five feet in diameter. Fitted along the pool's rim are fifty trigger-type units equipped with plungers that agitate the water's surface. Programmed in unison, the plungers can create almost any configuration of ocean wave. (The device was originally developed to test hull performance on ship models.) But an enterprising student at the lab discovered that when the correct wave frequencies intersect, the water will also support messages.

Sci-fi movies have nothing on the real advertising future.


ABSOLUT iDrink - the iPhone app that helps you select & mix drinks. Really.

Fine, so they didn't call it iDrink but they should have, because it opens up for countless gags - but today Absolut Vodka has launched an iPhone app, called Drinkspiration, which you can download for free from the app store. It's there to help you when you're too sloshed at the bar to figure out what to drink.

"Who hasn't stood at the bar without knowing what to order? Our hopes is that Drinkspiration by ABSOLUT will become the ultimate bar-buddy. The App gives advice, personal recommendations and is an inspiring road into the world of mixed drinks."

said Fredrick Tallroth, Senior Manager Interactive Marketing at The Absolut Company.

With "Drinkspiration" you can also share on twitter and facebook what drinks you have chosen and announce to the world what a barfly you are. ;)

Drinkspiration

MudStencils - environmentally-friendly street art, soon in an ad near you

Via advertising-hints tweets (here & he got it from groundswellblog), I found a call to stencil with mud. Yes, Mud. There's even a blog dedicated to it :Mudstencils - where you can pick up tips on how to create the best mud.

Once I fought the urge to scream "damn hippies" I soon realized this is the ultimate media for Wisk worldwide. Dirt is good! Keep your eyes peeled for a mud stencil ad near you soon.


Apple's iPhone strategy - get 'em hooked when they're young.

Toddle screams iiiiiiiiiiiiiiiiiiiiiiyyyyPhoooooooooone! You think he's addicted? Countdown to Apple buying this as an ad and producing toddler-iPhone's now: 4...3....2.....