Singapore’s National Council on Problem Gambling predicted the outcome of the world cup with the above ad. The campaign has been running for the past month, and Singaporeans have seen TV ads and posters featuring young "Andy" a sad boy whose savings were used by his father to bet on Germany’s crowning as world soccer champions. The campaign is obviously meant to deter gambling, and in particular irresponsible gambling on the world cup - but then Germany ruined the whole thing by actually winning the world cup. As we say in Sweden "otippat!"
It's been a tough tournament, where goalies have saved more than ever before, and Messi took Argentina to meet Germany in the end.
Brands have been doing their very best keeping up with the games, and already minutes after the German win, we have a questionable tweet made by Volkswagen. It's not KLM Tweet questionable, just... poorly phrased.
Don'tBubble.us is another compelling argument from DuckDuckGo to switch search engines, and really you should do it, right now. Because with Google, you are living in an internet bubble. The internet bubble knows all about you, and serves you results depending on what you and your social circle have been reading lately.
Len Kendall, Founder of CentUp.org (and avid twitterer here) wasn't the only one who noticed that people Facebook "like" too much. We'll like natural disasters, puppies, pithy quotes about overthrowing dictators. "Liking isn't helping" as a campaign idea was even Badlanded as it became a trend.
I predict "The image was re-blogged in error" is the new "the intern did it". American Apparel has apologized after posting a photo of the space shuttle Challenger exploding on its Tumblr account. They have also explained that "it was re-blogged in error" by someone who was "born after the tragedy" as if this somehow mitigates the fact that a brand is re-blogging random images on a tumblr.
Why is a brand re-blogging stuff on a tumblr page? On what planet is this a good idea?