Look at the girl top left. Look at her face. She loves this hug. She loves whatever toy that is. Do you want to deny her a great big fluffy hug cuddle? Really? No, you wouldn't. And the feel-good prankvert from Toys R us "Field Trip" is full of these little moments of awe/awww. Around 200 kids, selected from New York City charity groups as they are all from underprivileged homes, board a bus thinking they're getting a field trip to see trees.
Adland - all the adnews not fit to print.
Home Depot on twitter is spending most of their work day apologizing for sending out the tweet above, where the question is: "Which drummer is not like the others?" and not "what were they thinking?". The three drummers are two black men, and one person wearing a chimp halloween mask. Not a monkey mask, chimps are apes. It took around ten seconds before twitter erupted in a collective all caps fest, and the office pool on how fast that social media person will get fired is already at twohundred dollars.
Two complaints. Two. That's how many complaints "Advertising ombudsman" Elisabeth Trotzig has received about this ad so far. The Fathers Day ad for the high end exclusive mall Sturegallerian in the center of Stockholm used a classic trick to shake up the category of fathers day ads. Instead of targeting the family with pictures of nice ties, cufflinks and other items that may be a good gift for dad, it targeted mom directly suggesting she buy something nice for dads eyes only.
LOS ANGELES—Australian commercials director Gemma Lee is entering the U.S. advertising market for the first time via Los Angeles-based Madheart. Although she has been directing ads for only four years, Lee has accumulated an impressive body of work that includes campaigns for Hyundai, Colgate Palmolive, Weight Watchers and Australian automaker Holden.
Spot Welders is pleased to announce that it will now rep top UK editorial shop Speade in the US. With company founder Sam Sneade at the helm of the company and talent such as James Rosen, Ellie Johnson and Sacha Szwarc headlining their team, Speade will prove to be a valued partner to Spot Welders.
LOS ANGELES— British commercials director Stuart Douglas, whose work for such brands as Coca-Cola, Nike, Sony, Carlsberg and Guinness has won worldwide acclaim, has signed with Original for exclusive representation in the United States. It marks the first time in more than a decade that Douglas has focused on the American market.
Arcade Edit has spread its wings and officially opened a New York office. Since Arcade Edit's launch in Los Angeles in 2008 they have been working with clients on the East Coast, but now they are officially bi-coastal. The new NYC shop is led by Executive Producer/Partner Sila Soyer and Editor/Partner Jeff Ferruzzo.
It's tough these days, what with all the competition on the internet, to really get your work noticed.
While there's always someone out there trying to convince you to work for free in order to gain exposure, thankfully not everyone falls for that con.
Take the sci-fi artist Travis Wright who found himself on the receiving end of this pitch, by an ACD at Grey NY named Roy Torres.
Art directors, designers, creatives rejoice. Context is here and it'll instantly drop your fantastic ad into context. You'll get more sleep! You'll have time for lunch! Students portfolios will instantly look more professional! You can respond to a whim-request to "see it in context" by the click of a button. You'll start Tumblr-blogs of all the funny ideas you had that never would be approved by any client and they'll go viral all over the world as if they were real.
Got gossip for Adland? Email the hostmaster AT adland.tv or log in and post it straight to the page yourself!
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.