I predict "The image was re-blogged in error" is the new "the intern did it". American Apparel has apologized after posting a photo of the space shuttle Challenger exploding on its Tumblr account. They have also explained that "it was re-blogged in error" by someone who was "born after the tragedy" as if this somehow mitigates the fact that a brand is re-blogging random images on a tumblr.
Why is a brand re-blogging stuff on a tumblr page? On what planet is this a good idea?