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YOLO is the first brand to use YO.

Well that didn't take long. YO, the new app which allows users to send one word - YO!
to their friends, now has its first ad concept. Israeli gift shop YOLO will award a free gift to each user that sends and receives a YO back, by presenting it in any of their shops. YOLO, by the way, just launched this May. It features pop merchandise and school accessories, so the kids will no doubt be using YO to get some free swag from YOLO.

Client: YOLO
The concept is by OPEN + twentythree.

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Virgin pats Tesla on the back for...what, exactly?

In a recent post on Virgin's blog, Celebrated CEO Richard Branson celebrates Tesla head Elon Musk for freezing "their patent portfolio to help accelerate sustainable transport."

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Blacklist & Dvein win AICP award for "Magma"

Both Adobe and Blacklist have reason to be proud today, as Blacklist directors DVEIN took home an AICP award in the Design category for their film "Magma" (below).

Barcelona studio Dvein went full surreal with desolate paint flooded landscapes made up of mildly terrifying old man faces. Created for The Vein track “Magma”, the project came to Dvein as a commission from Adobe to create an art piece that would launch their new Creative Cloudsystem.

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Visa's World Cup site lets us know every nation has a samba

Every country has its own particular way of playing football. For Spain, it's tiki-taka For Germany it's highly disciplined. For Italy, it's winning the Oscar for the best Dramatic Fake Fall. I kid!

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Now you can be the bear from the Canal + spot

Do you remember the Bear form the Canal + spot?
Of course you do. it was one of the best spots in the past five years. By the way, Monsieur Ours has a name and it's Paul Bearman. So freaking cute!

Anyway, BETC and company have rightly brought him back for a very fun interactive site. In it, you have hte chance to Be the bear. It's a kind of Choose Your Own Adventure, but with you as director. Very fun.

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Scribble - the world's first color picking pen.

Look out geeky designers, art directors and gadget freaks in general, the scribble pen is almost here! What if you could tap an item, anything at all to pick its color, just like you do in photoshop, and then start to draw on your tablet or mobile with that exact color.

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The Cannesappé is back! With it you can win tickets to SHOTS party

The Cannesapp is back. MPC made it again! Download the Cannesappé for iPhone on iTunes here and get your SPF & ibuprofen packed. The app will show you vital information, like street maps, and where things are, and MPC thought of your teeny roaming budget so it works offline as well. Ain't that clever?

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