Oh, that's right, we forgot to add this interview to our press clippings. Creative Interviews put moi in the hot seat for a bit, which was rather fun. Better still, they put a whole bunch of creative people in the hot seat, from advertising to publishing, so there's plenty of other stuff to read on a weekly basis over there. Might as well bookmark and follow on twitter as you kids do these days.
Adland - all the adnews not fit to print.
Yup you read right. BitTorrent, is now running ads. I guess to help keep perpetuating their sharing-is-caring narrative.
Gizmodo reported that initially the boards were up without any kind of logo or scratch out or word replacement. Then they were swapped out for the ones you see above. Because apparently 'teaser campaigns,' are a big deal.
Using Vine, they Baldwin& created six second versions of classic novels like "20,000 Leagues Under The Sea" and "Little Women." All in stop motion, of course, because Vine. WHy did they do this? To promote Burt's Bees classic line up, silly!
According to the Press Release, there are others that haven't been produced yet. Like "Gulliver’s Travels,” “Metamorphosis,” “Moby Dick,” “The Scarlet Letter,” “Julius Caesar,
Pfft. Lemme know when they do "Gravity's Rainbow," or "Naked Lunch."
Hunkvertising, now an established strategy in marketing with a brand spanking new word too. You know the genre well, it's the one where you see as many six packs as possible, but you're not selling beer - or perfume. Adweek's David Gianatasio writes about "The Objectification of Men in Advertising" and how some wish they'd just keep their assets covered today, and we got to snark about ads we don't like.
Well well, aren't they clever? To help local businesses give free wi-fi service to their customers without having to type any annoying passwords or click andy "I agree" buttons, facebook offers wi-fi login, as long as you log-in via facebook. And now they know where you be shopping at in real life too!
To celebrate National Protect Your Hearing Month, Bar1 sent out this promo in the form of a simple hearing test. If you can hear the 3 frequencies, congratulations! You can still hear! (Apparently my cat can hear them too, judging by how quickly she dashed out of the room.)
I love creepy Norman Rockwell-esque image as well as the real point at the bottom of the ad: the fact that Bar1 protects our hearing and saves "the world from crappy audio since 2006."
An odd thing happened on the internet ... First, a rather dancetastic resignation video was posted to youtube where Marna Shifrin complains about her boss' wanting quantity and hits, while she wants to make quality content. So, she made a video of her dancing around the office, set to a Kanye West song (did she get the rights to that?), and suddenly it's on fire. Linked everywhere, and it raced to the 9 million hits mark at suspect speeds.
Honda have been amusing themselves on twitter to tell snacks off with images of their built-in vacuum sucking up everything like a sweet-starved kid at a birthday party. Meanwhile the snack-brands are talking back, and now everyone knows there's a vacuum in a Honda.
Taco Bell had to jump in too, with the worst old vacuum joke ever.
As part of a new online campaign entitled The Drop famed-tennis-Icon-turned-fashion-maven Björn Borg wants to sexify the planet with his underwear line.
Upon going to The Drop, you are greeted with an intro (which didn't work for me in any of my browsers) and this phrase: ”BJÖRN BORG SAYS JA! TO WEAPONS OF MASS SEDUCTION”.
After I read that sentence I pictured Björn Borg and Kenneth Cole fist bumping.
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