Love this idea from Canadian agency Pound & Grain. Film Hearts is a social meet up site for the solitary film lover. Share your love of the cinema and find a proper buddy to go to see your next film. Fun idea.
You've heard about Undercovercolors (website not available) this week. It started with a great big bang as the image (above) of the nailpolish changing spread, and a link to a UC donations page asking for funds spread with it. Not sure why they'd need more funding as they've won an $11,000 prize and a $100,000 investment already, according to reports.
Fuji has taken a note from the walk-in fridge commercial and Yo! Sushi's robot-bartender and made a walking printer. The robotic printer can walk around the office and deliver the print-outs to those who have ordered the job done. The printer has been designed for use in public spaces, with the idea that it'll keep documents secure when the printer comes to you.
Update - we've edited this article Friday August 29, see footnote.
Colossal Spark is a brand new crowdsourcing website for advertisers, and creatives alike. Now I know what you're thinking: Great, another exploitive site a la Victors and Spoils, where the partners make a boat load of money while enlisting thousands upon thousands of minions to work for free or next to free. I'll bet they're just waiting patiently to be bought out by a holding company, there by making even MORE money.
In a Broadway first, agency creates video hub for magazine’s entertainment media site.
NEW YORK—The Tony-winning Broadway musical ONCE this week launches a first-of-its-kind native advertising campaign in tandem with New York Magazine and Vulture.com in which music videos and other exclusive content related to the show are featured on a dedicated hub on the magazine’s entertainment website.
Finally, the constant joking that we needed an irony or satire tag in HTML has become a reality, as Facebook introduces the satire tag which will weed out the Onion posts from actual news so people can stop being confused by the web. My, when did we all become so gullable? Perhaps when they removed the word from the dictionary, to paraphrase an old joke.