Adland's adnews


Unicef bombs the smurfs!

In the land where the smurfs were actually born, Belgium, Unicef has just run an ad that depicts the poor little blue men only three apples high being bombed. The Telegraph reports that the Belgian audience was in shock after the ad aired on the evening news last week, and while some people approved of the tactic little children who saw the ad by mistake were wailing in terror. In the video the normally idyllic smurf-village is attacked and the smurfs take cover from whistling bombs as their little mushroom houses explode all around.

Philippe Henon, a spokesman for Unicef Belgium, said his agency had set out to shock, after concluding that traditional images of suffering in Third World war zones had lost their power to move television viewers. "It's controversial," he said. "We have never done something like this before but we've learned over the years that the reaction to the more normal type of campaign is very limited."

You can see the Video of the bombed smurfs here (.wmv file) courtesy VRT news. The Smurf-bombing is about 40 seconds into the clip as this is a snippet from the actual newscast. Peyo's family, the smurfs original creator, agreed to let the smurf be bombed.


24 Year old Unemployed loser seeks to become an "Unemployed winner"

A 24 year old unemployed man from Linwood New Jersey has set one goal in his life, to live it unemployed, yet burden free.

Michael Mansueto launched after he realized that if he doesn't come up with some cash shortly, he will be forced to look for a job.


Have It Your Way With The Caffeine King

Just a tiny little tweak worth noting. For the rebranding of Burger King's coffee, now dubbed BK Joe (available in decaf, regular and turbo), Crispin Porter + Bogusky performed a bit of plastic surgery on the King himself for their latest spot.* See if you can detect the difference.


Troika Design Group Creates Nine-Spot ID Package for Food Network

Troika Design Group goes on its fifth outing for long-time client Food Network. Entitled "Food Is..." the new promo campaign comprises nine five-second spots that fuse gorgeous live-action (shot by DP Steve Moses) with crisp graphics creating vignettes in which food and life interact in emotional and unexpected ways.


Martha Stewart: All brand new?

Martha Stewart: Who is she? Or should the question be, "What is it?" Life can be difficult when everything you do can be attributed to the company you keep. Especially when you end up going to jail. Guilty or not, one way or another, the company ends up being affected. How do you deal with that?

Martha Stewart is showing real class when it comes to a situation that would cause others to wilt, shrivel up and disappear. (read more)


Refuse A Lunch for Charity

The folks at Refuse A Lunch are asking people to turn down those expensive business lunches and give the money you would have spent to charity, specifically


Surreal Painter

Cronin and Company have created a virtual painter and gallery for the Wadsworth Atheneum Museum of Art in Hartford, CT to promote their upcoming exhibit of surrealist painters, inc


Citroën looks for Happy Days with The Fonz

Citroën's about to break a new interactive tv spot out for their C3 model. The ads feature various characters from Happy Days with the Fonz driving around in the new C3 superimposed onto modern day settings and were made by Euro RSCG for OMD Fuse. Starting October 10th, the ads will run on satellite TV channels like Channel 4, E4, Five, ITV and Sky and viewers will be able to access extra Citroën C3 and Happy Days content.