Source: Vidal Sassoon
Legal Action Alleges Systematic Neglect, Mismanagement, Sabotage and Destruction of Brand and Legendary Name P&G's Abandonment of Product, Refusal to Sell Back Leaves Sassoon "Contractual Prisoner"
Vidal Sassoon alleges that since P&G acquired his hair care brand through an acquisition of Richardson-Vicks in 1985, it systematically destroyed what took "a lifetime of passionate and single-minded dedication to build," leaving a heritage "in shambles" by withdrawing the big budget media and sophisticated marketing promised by P&G.
"I feel betrayed," stated Mr. Sassoon, regarded as one of the most influential hair stylists in the world. "I trusted one of the world's most powerful marketing machines when they assured me that my name represented a billion-dollar brand. Instead, they systematically decimated my brand -- despite the continued popularity of my product line.
It's not simply that the brand is my name -- it represents more than 50 years of my professional life. I won't be buried."