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Viral advertisements spreading

USA Today talks about viral advertising spreading thorough marketing plans. It was a tie-in to their reporting on the Cannes Cyber Lions awards, and apparently is one of the "hot topics" being chatted about during the Cannes Festival this year.

"People have grown increasingly skeptical of packaged, canned, Madison Avenue-speak," says Russ Klein, Burger King's chief marketing officer.

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Coke Hilltop song reaches top of the (ad)pops!

The Hilltop Coke song I'd like to teach the world to sing, adapted from a song by the New Seekers, has been voted the greatest ever song from a TV commercial in a UK voting.
If Crispin really is planning on re-launching the hilltop song as reported they have their work cut out for them if they hope to make it as popular as the old one. ;) According to the Manchester Online story here, the Hilltop song has been "recently remade the ad to promote its new zero-calorie fizzy drink.". Has it gone from planning into post already? Time flies when you gossip.
Levis - the king of picking adtunes - has ten hits on the toplist, while Nike, Apple and Volkswagen fight for the remaining glory. Read more to see all thirty pop adsongs.

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Tiger Woods Masters cliffhanging putt becomes Nike ad

The famous putt that Tiger sank earlier this year which Jaffe Juice suggested should be a Nike ad has actually become one. And since we don't want anyone here to miss it, here's a pointer to the film:

Adland: 
 

Giant Eyeball Cannes Gossip

Do the giant eyeballs seen at the Saatchi Young Directors Conferance in Cannes have anything to do with the cryptic link Cannesinvaders that adgrunt mogamoto posted to the forums yesterday? If so, what are we getting ready for? The conferance was yesterday, right? Anyone here know?

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Rumor has it clients dictate some ad professionals' salaries

The Globe and Mail from Canada has an interesting article on the recent trend toward clients penny-pinching marketing budgets and demanding proof that ads are worth the price.

Andy Berlin, chairman and CEO of U.S. agency network Red Cell, said he has even heard of examples where clients are putting limits on how much an agency can pay its own employees.

"No longer are you in a marketplace where you're bidding for the best idea or the highest quality people," he said. "You're in a marketplace where you're making commodities out of all the ideas that are supposed to be differentiating."

Holy cow! That's crazy!

I'd be interested to find out what agencies and clients Mr. Berlin is talking about. One has to wonder whether or not it's making a difference with the quality of workers they are able to hire, and the work coming out of the agencies. As the old adage goes, "you get what you pay for."

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WIN Awards Honor Positive Ads and Women Advertising

Women’s Image Network, (WIN), The WIN Awards will be held September 26, 2005 in Los Angeles recognizing outstanding advertising from around the world that has been created, directed or produced by women OR which features female protagonists. The WIN Awards final entry call is July 29, 2005.

This is the 12th International WIN Awards show, which is produced by Women’s Image Network, and the second year including awards for advertising. Since 1993, they have produced The WIN Awards show to honor media makers in film and television who “Tell women's stories well”.

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Nike is paying homage to... Or plagiarising?

Minor Theft - over at Pitchforkmedia one can see comparisons between Minor Threats cover art and a current Nike poster. Both carry the high contrast image of a bald shaven guy sitting with his head in his arms in a staircase. Both have the words running down the right in block text: "Minor Threat" vs "Major Threat".

"You don't need a degree in graphic design to notice the similarities here. They're the fucking same. Oh, wait-- one is blue, not red. And Major, not Minor. And there are some Nike logos tossed in there. This brings to mind an interview with Vanilla Ice, defending the differences between "Ice Ice Baby" and "Under Pressure" ("dun dun dun duh-duh-duh dun" vs. "DUN dun dun dun duh-duh-duh dun")."

A rep from Discord records replied when PitchforkMedia asked "Did Nike ask permission" with :

"No, they stole it and we're not happy about it. Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. It's disgusting."

The Major Threat Skateboard tour dates can be found on Nike's site Nike skateboarding where the "homage" artwork serves as a punk-nod tour poster. Is it parody? Is it a homage? Is it a lazy art director? What do you think? Thanks to salmonberry who emailed me the pitchfork link and hat tip to me3dia at Metafilter for the gossip.
Badland: 
 

Cannes Cyber Lions Winners

The Grand Prix winners in the Cyber Lions are Crispin Porter + Bogusky website "come Clean" at Comeclean.com for environmentally friendly household products brand Method, and Sao Paulo's DDB/Brazil won for its "Reality Advertising" site for Henkel's Super Bonder Instant Glue.

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