CHANNEL 4 IN SEARCH OF 2005's ULTIMATE VIRAL AD WITH THE LAUNCH OF 'GERM'.
Brands like PlayStation, Burger King, Mazda, Ford, Miller Lite, Renault, Trojan condoms and Agent Provocateur have entertained and surprised mass audiences with their viral email ads. Brand managers are realising the power and reach of viral email ads as a non-intrusive marketing technique that is cheaper to produce than TV or cinema ads. The unregulated nature of the Net means that brands can get away with more risqué content than they would be allowed to do on TV. Channel 4's IDEASFACTORY has joined forces with the world's largest collection of entertaining viral emails Bore Me, digital agency DS.Emotion and viral promoter Hot Cherry to showcase some of the best viral email ads around - and to find 2005's ultimate viral email ad produced by a UK agency. On Monday 17th October 2005, Channel 4 launches a viral contest 'Germ' that will run on channel4.com/germ.