Adland's adnews


Channel 4 hunt for ultimate viral ad of 2005.


Brands like PlayStation, Burger King, Mazda, Ford, Miller Lite, Renault, Trojan condoms and Agent Provocateur have entertained and surprised mass audiences with their viral email ads. Brand managers are realising the power and reach of viral email ads as a non-intrusive marketing technique that is cheaper to produce than TV or cinema ads. The unregulated nature of the Net means that brands can get away with more risqué content than they would be allowed to do on TV. Channel 4's IDEASFACTORY has joined forces with the world's largest collection of entertaining viral emails Bore Me, digital agency DS.Emotion and viral promoter Hot Cherry to showcase some of the best viral email ads around - and to find 2005's ultimate viral email ad produced by a UK agency. On Monday 17th October 2005, Channel 4 launches a viral contest 'Germ' that will run on


Neil French speaks at ihaveanidea in Canada

Neil French, ( the man with the highest rated portfolio website here) hosted "A Night with Niel French" a at I Have an Idea (also popular!) in Toronto, Canada. During his chat he had a woman in a french maids uniform serve him drinks. Niel French. French maid. There's a joke in there somewhere.


Golden Drums 2005

At the end of last week, the last of the Golden Drum Awards were handed out.

Leo Burnett & Target SA took home the Golden Rose (a.k.a Best in Show). An ad campaign for BankServiss created by Latvian ad agency ZOOM was awarded the New Moment award for the most creative, daring, fresh and innovative idea of the Golden Drum 2005.

Read on to see some of the winners.


Burger King masks on sale now.

BK mask eBay auction is probably just a way to drum up interest for the new


72andSunny Launches "I Have A Secret" Campaign for DC Shoes' New Girls' Division

72andSunny collaborated with DC Shoes (a division of Quiksilver) to launch the new Girls division with a print campaign entitled "I Have A Secret."

Comprising a 44-page book (and 12-page "teaser" book) and print ads appearing in ELLEGirl and SG magazines, the work showcases the DC Girls snowboarding team modeling the Holiday 05-06 line of apparel on the slopes of gorgeous Mount Hood, Oregon. The book features photography by Lars Topelmann and illustration from LA-based artist and snowboarder Alice Casson. "Models" include Priscilla Levac, the top-ranked female rider in the world, as well as Erin Valverde, Jacqui Berg, Drea Russell and DC Girls' skateboard team rider Lyn-Z Adams Hawkins. An "I Have A Secret"-themed website: is slated to launch soon.


Unicef bombs the smurfs!

In the land where the smurfs were actually born, Belgium, Unicef has just run an ad that depicts the poor little blue men only three apples high being bombed. The Telegraph reports that the Belgian audience was in shock after the ad aired on the evening news last week, and while some people approved of the tactic little children who saw the ad by mistake were wailing in terror. In the video the normally idyllic smurf-village is attacked and the smurfs take cover from whistling bombs as their little mushroom houses explode all around.

Philippe Henon, a spokesman for Unicef Belgium, said his agency had set out to shock, after concluding that traditional images of suffering in Third World war zones had lost their power to move television viewers. "It's controversial," he said. "We have never done something like this before but we've learned over the years that the reaction to the more normal type of campaign is very limited."

You can see the Video of the bombed smurfs here (.wmv file) courtesy VRT news. The Smurf-bombing is about 40 seconds into the clip as this is a snippet from the actual newscast. Peyo's family, the smurfs original creator, agreed to let the smurf be bombed.


24 Year old Unemployed loser seeks to become an "Unemployed winner"

A 24 year old unemployed man from Linwood New Jersey has set one goal in his life, to live it unemployed, yet burden free.

Michael Mansueto launched after he realized that if he doesn't come up with some cash shortly, he will be forced to look for a job.