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Winners of the Name Game

The NameGame which we announced here had a simple goal and even simpler participation "rules" (email your suggestions to a specific email address = not very hard to do). But all is fair in love and war and nobody reads on the internet, so suggestions were being sent all over the place - and some entrepreneurial people even tracked down the agency - also not hard to do. After all, the name game and the agency who wanted a new one were mentioned in Dagens Media (Sweden), Propaganda (Norway), Børsen (Denmark) and as far away as Brazil in Clube de Criação de São Paulo.

Well, in the end nobody is getting points for being internet sleuths here, but for their actual name suggestions. Without further ado here are the winners that the crew at the "formely known as Lunds" ad agency in Copenhagen decided were the best, after the jump. ;)

Adland: 
 

Kids beer and candy flavoured vodka shots.

From the nutty products department: in Japan, they have just released a Kids beer. Yep, it looks like beer, foams like beer and is sold in dark beer label style bottles - but it's just a guarana based soft drink for more "festive" occasions where the kids might want to pretend they can drink beer too. It's called Kids Beer! Of course. See this Japantimes article.

Adland: 
 

Shocking phone camera ad

About the new road safe campaign aired in the UK: "The campaign, which screened for the first time last night, provides a graphic illustration of the trend. Paul Jordan and Angus Macadam, the Leo Burnett creatives behind the campaign, have shot it using a mobile phone camera, the first time such footage has been used commercially. They loaned handsets to teenagers and asked them to film themselves. It ends with a graphic, and shocking, car crash. It's a grainy, low definition film, but that only adds to its authenticity, and, it is hoped, its likely impact".

Curiously I saw it yesterday at Sky News, the reporter was commenting on it ... yes - it's incredibly effective. Visually strong with great impact. I was cold blooded :D

Link to the Guardian here.

See the advert here: Road Safety. (Download the .mpg here)

Adland: 
 

Hot Air* in Advertising

The Goodyear Blimp is 80 this year and going strong. Fuji's also been having good luck with theirs. As for using blimps to broadcast to Cuba... that's another story.

Adland: 
 

Let's get emotional.

Consumers who are very skeptical about the truth of advertising claims are more responsive to emotionally appealing ads than ones peppered with information, according to a new study.

Press release goodies from the University of Washington, Seattle University, and Washington State University here.

Adland: 
 

Yo-ho-ho and a badland of rum - Say hello to Captain Malibu.

Wayyy back in 2004, Malibu Rum came out with a television campaign based around a nicely twisted concept of Caribbean island life meshed with urbanite quirks. Groovy. Later, in 2005, Captain Morgan came out with its own television campaign for their Parrot Bay brand extension of rums, using a concept that just might have a few of you experiencing déjà vu. Well, it's time for them to take the badland litmus test.

Badland: 
 

Now Boarding...

Vans - "THE leading action sports lifestyle company for the youth market"* - has a new film out on the ol' web, taken from a particularly low altitude perspective. View it here at Vans Eye View.

*catchy, eh?

Adland: 
 

Slipknot in the ring with Coq Roq

The metal band Slipknot are threatening a lawsuit over the latest Burger King ads - sending this C&D style letter to Burger King headquarters and Crispin Porter and Bogusky which the Smoking Gun shares with us.

B.K Lawyers posse in turn notes that many bands "wear masks and/or make-up to accomplish a mask-like effect, including but not limited to the bands KISS, Gwar, Insane Clown Posse, Mushroomhead, Mudvayne, Marilyn Manson, Los Straitjackets, and the Spits."

I'm wondering if this was just a smart move by Slipknot to get them some more press attention, and the BK campaign.. and... Wow, I'm way too cynical... But maybe CP&B people leaked the document to the Smoking Gun because god knows it'll be all over the web in an instant now. Hat tip to Researcher who was up earlier than me this morning. ;)

Adland: 
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