There is a new book out about advertising fabled Art Director Helmut Krone. Helmut Krone was one of the big names in the Creative Revolution which changed advertising forever, and some call him the Godfather of modern art direction. Forty years after he'd created the Volkswagen Beetle campaign it was voted 'the most famous campaign ever' which must have looked great on his resume.
His work is in the Museum of Modern Art and the Smithsonian. He has been inducted into Art Directors' Halls of Fame from New York to Berlin.
Before Helmut Krone advertising art direction was either 'old' commercialised art or 'new' graphic design, after Helmut the idea was the Art Direction.
Recently in Stockholm there was an exhibit of all DDB from the creative revolution where visitors could feast their eyes on the work from Helmut Krone, Julian Koenig, Bill Bernbach and others. At the exhibition one could pick up a copy of this new book Helmut Krone. The Book.. (via Researcher)
The book has been put together by Clive Challis, who worked as an advertising art director in New York and London and before that as an editorial designer for London’s Sunday Times magazine. For the past seven years he has headed the advertising course at Central Saint Martins. He was recently selected to teach the first Cannes Academy at the International Advertising Festival.