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The NameGame - checking all the entries

The NameGame is now closed to new entries as the ad agency take their time to mull over the great names alrady entered.

182 people sent in between 1 and 30 (!!) name suggestions for the Danish ad agency in search of a new identity, some were puns on advertising, some were too clever by half, some were the names the contestants would use if they start a shop one day, a large number of them were really quite good. :) We'll be back to announce the winner on August 22nd. Thanks all for playing!

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Ad agency web sites reviewed

The Independent published Stefano Hatfield's reviews of 12 UK advertising agency web sites. The commentary includes "geek report" on usability, design, etc, "obligatory platitude", and "excruciating moment".

The agencies reviewed include:
JWT, AMV BBDO, RKCR/Y&R, Ogilvy&Mather, TBWA London, Saatchi & Saatchi, Euro RSCG, St Luke's, Bartle Bogle Hegarty (BBH), Clemmow Hornby Inge, McCann-Erickson, and Cake Media.

Here are a couple of the Obligatory Platitudes:
Ogilvy & Mather: "It's all about big ideas. Intelligent ideas. Ideas that spring from a deep understanding of consumer needs and behaviour."
Clemmow Hornby Inge: "The best way to get a big idea is to get a lot of ideas."
Euro RSCG: "The power of one".
St. Luke's: "The easiest way to lead people is to climb to the top of a hill. See what direction they are moving in already and then jump in front of them."

Overall, it looks like BBH's site was found to be the quickest, simplest, and easiest to understand, with the least amount of BS.

Also related, Mother London, BBDO, and Lowe Bull have recently redesigned their agency sites. There's a bit on the Lowe Bull redesign here.

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Ariel ? Comic sans? Helvetica?

All ye who hate Arial rejoice - Mark Simonson has put together an article called the scourge of Arial on his stylish site, and for dessert there's this b3ta "commercial" about the new wash-on font flavors, a good larf. :) Like the headline says "these new font powders are rubbish".

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The perfect name and the perfect game.

Werbeblogger in Germany has posted images of a port-a-loo company that has the perfect name. And I do mean spot on perfect name. Thanks to Caff who found it and shared the laughs.

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Viral for Opel goes to the dogs

Back in January, Opel came out with a viral for their new Tigra TwinTop by McCann Erickson and MRM Partners (www.mrmworldwide.com . Recently they released a new 30-second viral promoting Opel's Astra GTC. This one is a rather reminiscent of the FordKa virals from 2003 for Ford's EvilTwin SportKA that was deemed too evil for killing a pigeon and the Ford KA Cat decapitation ad from 2004. Both ads got raised eyebrows and a lot of noise by animal groups. And this time is no different.

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Shutterspeed makes shutterbugs make films

Something about great cameras seems to inspire photographers to make films. Films shot with their still cameras. Yep.

Right now there's a short film by Patryk Rebisz called "between you and me" shot entirely with his Canon EOS 20D available on his website.

Patryk probably hasn't seen the award winning commercial Nikon F5 Granny on Pier back in 1997, which was also shot with the Nikon still camera alone in order to show off how fast that shutter speed is - but you can. Funny how the idea god works isn't it? In one film it's the selling point of the camera, in the other it's just a technique to tell a story with.

Badland: 
 

Michelob & Music - free mp3s?!?!?

Michelob is giving away free mp3s on their ultramix site until September. They change the tracks you can get every 2 weeks or something, so check it NOW (so you can maximize the downloading of the most music). You can make playlists on the site, and then download the playlist. They also have this auto-mix function so you can just download a playlist they’ve made for different types of workouts. Technology is really crazy! Anyway, it’s great music to workout to, and hey, what makes it better, they’re free!!

Check it out:

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Southern Exposure

What does an ad agency in the Northwest know about the South?
It seems, plenty.

Click here to view a funny viral ad.

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