Starting in the spring of 2004 Peterson Milla Hooks, an ad agency in Minneapolis, created a "Wants Needs" campaign that used split images. In Novemeber of 2004, AMV BBDO in London created a campaign for the Yellow Pages using the same technique for ads on the Underground.
Digital Bulletin reports that HHCL/Red Cell has launched a new blog-like site "aimed at planners and advertising creatives to give insight into issues affecting their work, from contemporary culture to business and marketing issues."
BigShinyThing was actually launched in February, but is now just getting press? Sort of strange. Maybe they weren't sure how it would take off so they waited a while until they had more to show or were certain that they would be able to keep it up.
Fausto Bertinotti, leader of the Italian communist party Rifondazione Comunista, is promoting his nomination to the primaries for the Unione, the democratic Italian party, using viral/guerrilla marketing tecniques. The concept of the campaign is a yellow post-it with the words "I want" and the claim "Attacchiamoli!" (with the double meaning of "attack them" and "stick them"). On the post-it you can write what you want for a better country and spread your claims everywhere. The post-it will be distribuited using volunteers. http://www.faustobertinotti.it
As a creative director that has been hip deep in interactive since 1992, this kind of thing just bugs me.
AOL has rolled out a viral campaign for its new/improved AIM Mail product. They created what appears to be seven AIM personalities, complete with blogs, and developed viral ads for two; HelloTokyo94 and DayDreamer933.
Where AOL dropped the ball is they did not register the domains for the other personalities (BigHairGurl84, PRETTYVACANT834, etc). I can understand not producing a viral for each one, but I would have at least registered each domain for the client in case these took off.
The increasing challenge for advertisers is to build new brands and keep established brands going in an environment where consumers can quickly and easily filter out ads. Advertisers must find new and creative ways of reaching their intended audience in order for a brand to succeed.
Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it -- the family of five has Caller ID. The Internet? No way -- they long ago installed spam and pop-up ad blockers on their three home computers. Radio? Rudy Bublitz, 47, has noncommercial satellite radio in his car and in the home. Television? Not likely -- the family records its favorite shows on TiVo and skips most ads. "The real beauty is that if we choose to shut advertising out, we can," Rudy says. "We call the shots with advertisers today."
For some serious laughter check out these Discovery Channel cartoon spots featuring Lance Armstrong and the ever-amazing team Discovery. The spots by J.J Sedelmaier have witty names like "Croc-Blocked" which stars Lance and none other than everyone's favourite Crocodile Wrestler...Steve Irwin! Or if you're into handlebar mustaches and chrome, watch "Chop Suey" for a cameo by the father and son stars of American Chopper. Watch Lance save the day and let the good times roll...