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Southern Exposure

What does an ad agency in the Northwest know about the South?
It seems, plenty.

Click here to view a funny viral ad.

Adland: 
 

Yellow Pages and Target split image concepts

Starting in the spring of 2004 Peterson Milla Hooks, an ad agency in Minneapolis, created a "Wants Needs" campaign that used split images. In Novemeber of 2004, AMV BBDO in London created a campaign for the Yellow Pages using the same technique for ads on the Underground.

Badland: 
 

Another ad agency starts blogging

Digital Bulletin reports that HHCL/Red Cell has launched a new blog-like site "aimed at planners and advertising creatives to give insight into issues affecting their work, from contemporary culture to business and marketing issues."

BigShinyThing was actually launched in February, but is now just getting press? Sort of strange. Maybe they weren't sure how it would take off so they waited a while until they had more to show or were certain that they would be able to keep it up.

It definitely seems like blogs are the new trend for advertising agencies. Only a few years ago there were just a handful of ad agency blogs like Influx Insights by Butler, Shine, Stern & Partners and Coudal Partners (which goes back as far as 1999). Even as recently as October of last year, only 10 agency blogs made it Bill_Bernbucks' list of advertising related blogs.

Adland: 
 

Italian communist leader uses non-conventional marketing techniques

Fausto Bertinotti, leader of the Italian communist party Rifondazione Comunista, is promoting his nomination to the primaries for the Unione, the democratic Italian party, using viral/guerrilla marketing tecniques. The concept of the campaign is a yellow post-it with the words "I want" and the claim "Attacchiamoli!" (with the double meaning of "attack them" and "stick them"). On the post-it you can write what you want for a better country and spread your claims everywhere. The post-it will be distribuited using volunteers. http://www.faustobertinotti.it

via emmebi & NinjaMarketing.

Adland: 
 

AOL's new AIM viral campaign incomplete

As a creative director that has been hip deep in interactive since 1992, this kind of thing just bugs me.

AOL has rolled out a viral campaign for its new/improved AIM Mail product. They created what appears to be seven AIM personalities, complete with blogs, and developed viral ads for two; HelloTokyo94 and DayDreamer933.

Where AOL dropped the ball is they did not register the domains for the other personalities (BigHairGurl84, PRETTYVACANT834, etc). I can understand not producing a viral for each one, but I would have at least registered each domain for the client in case these took off.

Adland: 
 

Lambrini wants a few ugly men

Recall the story from the other week; No more pretty boys, only bald fat men in booze ads please? The ASA told Halewood International that their ads for Lambini might encourage women to drink to achieve social success - because the boys in the ads are pretty.

"We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.
Adland: 
 

Building an image and making it stick

The increasing challenge for advertisers is to build new brands and keep established brands going in an environment where consumers can quickly and easily filter out ads. Advertisers must find new and creative ways of reaching their intended audience in order for a brand to succeed.

Global Brands
BusinessWeek/Interbrand rank the companies that best built their images -- and made them stick

Advertisers who want to reach the Bublitz family of Montgomery, Ohio, have to leap a lot of hurdles. Telemarketing? Forget it -- the family of five has Caller ID. The Internet? No way -- they long ago installed spam and pop-up ad blockers on their three home computers. Radio? Rudy Bublitz, 47, has noncommercial satellite radio in his car and in the home. Television? Not likely -- the family records its favorite shows on TiVo and skips most ads. "The real beauty is that if we choose to shut advertising out, we can," Rudy says. "We call the shots with advertisers today."

Adland: 
 

Hilarious Lance Armstrong Cartoons for Discovery Channel

For some serious laughter check out these Discovery Channel cartoon spots featuring Lance Armstrong and the ever-amazing team Discovery. The spots by J.J Sedelmaier have witty names like "Croc-Blocked" which stars Lance and none other than everyone's favourite Crocodile Wrestler...Steve Irwin! Or if you're into handlebar mustaches and chrome, watch "Chop Suey" for a cameo by the father and son stars of American Chopper. Watch Lance save the day and let the good times roll...

http://66.111.110.171/lance

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