The Gothamist have interviewed three wet behind the ears creatives who have opened their own shop in NYC. The Night Agency, Creative Marketers posse are Evan Vogel, 26, Scott Cohn, 28 and Darren Paul 27. Seems to me a pretty good age-average for starting a shop, their only shortcoming is failing to actually know the difference between viral and guerilla marketing. Then again, what would you expect from the boys who gave us ass-vertising?
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