Sveriges Annonsörers (Sweden's advertisers organisation) has launched a press campaign with the help of ad agency Shout. In the campaign which mainly runs in Swedish business news similar to the FT, they aim to make people think about who gets to decide what can and can not be done in advertising. Politicians personal points of view or a code created by common sense and industry self regulation? Their weapon of choice, that tired old irony, is trotted out to show what might happen if laws instead of self regulation become the norm.
Headline reads: Should politicians personal views decide how much skin shall be allowed?