Adland's adnews


Now entering Dish

Bringing back memories of Halfway named after in 2000, and the failed attempt of Got Milk, CA in 2002, Dish Network is looking for a town to legally and permanently change it's name to DISH. In return, EchoStar, who owns Dish Network, will give all residents 10 years of free service.

"As part of DISH Network's re-branding efforts and new advertising campaign trumpeting 'Better TV for All,' we invite a city or town to join us by re-branding itself DISH," EchoStar President Michael Neuman said in a statement Tuesday.


A Good Way To Wind Up In Badland

In 2004, BETC Euro RSCG, Paris and director Phillippe Andre headed to Australia and shot a rather spiffy spot for Peugeot featuring a city full of toy cars which were, of course, no competition for the Peugeot 407. They even received a couple of Clios for their efforts. And after the production, the fully functional "toy" cars were transported to Europe for display in the Peugeot showroom in Paris.

A year later, take a look at what Mobil 1 cranked out. (links for Superadgrunts only)


Nikon uses photographers image in ad, without the rights.

Lee Tae-young is a full time fireman and part time photographer, and as the latter he tends to check out camera ads more than most people. Much to his suprise he found one of his own photographs in an ad for the Nikons new D50 - yet nobody had asked him for permission to publish it clearly infringing his copyright.

See the ad and images at Quesabesde and read more - if you can read Spanish.

That's not the worst of it though, the camera that actually appears in Lee Tae-Youngs photograph is a Canon 300D. Nikon has simply photoshopped the Nikon name onto the Canon.

The ad agency that made the ad explains that they had taken the image from Lee Tae-youngs website in order to use as reference.

"For reference, we have collected some photos from Internet sites including Lee's. But by our mistake, Lee's photo was used for the Internet ad," Kang Jun-shik, a manager at the ad agency told The Korea Times. Kang admitted that he didn't even get Lee's approval to use his photo as a reference.
Hat tip to adgrunt Mikker


WIN 2005 ... and the nominees are.

It's that time of year again, the Winfemme awards just announced their nominations list.

You know the WIN thing, it's as their commercial expains, an award for women and ads that empower women.
The Women's Image Network anounces it's 2005 WIN Award advertising nominees. Selected from hundreds of broadcast and internet commercials, the final twenty two competing spots are.............. (listed inside!)


It's a JUNGLE out there! Talent Zoo vs. Jobster suit

Talent Zoo filed a trademark infringement lawsuit on Monday in federal court in Atlanta, Georgia against Jobster, because Jobster uses the confusingly similar mark "Work Zoo."

Back in July it was announced that Jobster Inc. was acquiring WorkZoo (StudlyCaps included). Talentzoo are not happy about Jobster unauthorized use of the "WorkZoo" name and logo in their promotional materials and on their website etc. Hence the suit.

Talentzoo has recently settled a prior trademark infringement lawsuit with Work Zoo.
"Talent Zoo always takes the protection of its name and intellectual property very seriously," explained Talent Zoo's president Rick Myers. "The 'Talent Zoo' mark has tremendous value and recognition in the on-line recruiting and job community built up over years in the marketplace, and we can't allow any damage to that value," added Myers.


Alternative to pops


We've been producing for over a year now a new online dynamic ad format that allows users to view their chosen sites happily free of pops and instead housing dynamic interactive elements in a SubLine (TM) either top or bottom of page. Just wondered if anyone here liked the idea and whether it could be useful to US or otherwise publishers and agencies? More info at

We've had a lot of great press and response here in the UK.


International word-of-mouth marketing conference (Germany)

Interested in buzz, viral or word-of-mouth marketing? Europe is finally getting a proper event specifically dedicated to the subject:

The International word-of-mouth marketing conference will be held from October 6-7, 2005 in Hamburg, Germany.

More than 200 prominent marketing experts and researchers from around the world will gather to discuss with other attendees the latest marketing approaches and future trends in the realm of word of mouth marketing.

The event is being sponsored by Brand Science Institute. (read more for links)