Wayyy back in 2004, Malibu Rum came out with a television campaign based around a nicely twisted concept of Caribbean island life meshed with urbanite quirks. Groovy. Later, in 2005, Captain Morgan came out with its own television campaign for their Parrot Bay brand extension of rums, using a concept that just might have a few of you experiencing déjà vu. Well, it's time for them to take the badland litmus test.
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