Yesterday, a new digital device lauched that claims it can save the TV commercial from extinction. The Media Guardian's Stephen Brook reports that PV1000 created by British developer, Packet Vision, allows for viewers to only watch the commecials they want to see. It shows different adverts to different TV viewers during the same ad break, in theory showing commercials relevant to viewers.
This could be an effective way to create a much more targeted communications plan, especially on channels that have a wide variety in their audience.
Although in related news, Adage.com reports that Magna Global's newly released "On Demand Quarterly" reports that subscribers for DVRs are down.