You never get a second chance to make a first impression, so your logo better be good, and not misunderstood!
To quote from Fark: "And the award for the most inappropriate company logo goes to..."The Arlington Pediatric Center
I'll let you in on a little secret: I'm nervous about word-of-mouth marketing's future. It's hard to put my finger on, but it's the same feeling I had when marketers went hog-wild over targeted e-mail's potential.
Today I learned that OpenAd.net has teamed up with The Financial Times Creative Business section to launch a new ad competition. Once a month an ad brief is published and readers have two weeks to submit their entries at OpenAd.net. The first brief was put up yesterday and is for the Make Poverty History Campaign. You can view the brief here. They seem to have a decent list of judges too, including Peter Souter - CD from AMV BBDO and Greg Delaney of Delaney, Lund, Knox Warren & Partners. The winner will be featured in the next issue of FT Creative Business and on OpenAd.net. As always, read the legal for the contest if you're thinking of entering.
The same idea sells two different cars on two sides of the pond. Watch American Toyota versus British Volkswagen. Adgrunt Kgeiger spotted these, where both cars are so inexpensive the owners think they got a great deal through a mistake. The question is who is the cheap one?
Andy Bobrow is a freelance copywriter in California. Like a lot of ad creatives, Andy had more in his ambition profile than just ads. So he goes out and shoots a minimockumentary on a little known group of black astronauts that got passed over for guys like Alan Shepherd, John Glenn and Neil Armstrong. Anyway, the film catches the eye of some TV exec. TV exec wants to know if Andy would like to write for TV. Andy thinks about it. For maybe, um, a nanosecond. If you haven't seen the film, it's pretty funny.