This years Grand Prix went to a strange event for Renault MODUS which was both online and on TV. Two short films were broadcast parallel in absolut syncronicity on two TV stations, one showed our hero "Happy" and the other "Sad". Earlier, TV teaser trailers had alerted people to tune in to the event and to use their remote to switch between channels to see the difference. The end of the film was shown on modus.de. The films attracted an impressive eight million viewers, Germany has 82 million people.
A neat idea, and the first time channel-hopping between two specific channels became reality in Germany (Sweden actually had a soap-opera that relyed on this story-telling tool a few years back), but can someone explain to me how this film ended up in the direct category? I must have misunderstood the entry rules. Read more to see more winners.