Adland's adnews


GoGorilla advertise on homeless peoples signs.

Two years ago, Pizza Schmizza paid homeless street-kids to hold up pizza signs as advertising for their pizza-by-the-slice company in San Francisco. They paid the kids in pizza and a few bucks, and while some might have found it cynical to use street people as media space, others compared it to the old-fashioned sandwich board.

Just like the Sisterhood Augustinessen, who used the media space of bums backs with a twist. Mid-winter they gave out free warm overcoats to the street people with signs advertising Ben and Jerry's on the back.


Other Cinema DVD Releases The 70s Dimension

I recently produced a DVD that would be a great find for anyone with an interest in advertising from the 70s, our time-warped tribute to that delirious decade of polyester and smiley faces.

This playful yet pensive DVD consists of two programs.

Curated by Matt McCormick and Morgan Currie, "What the 70's Really Looked Like" is a media-archaeological treasure trove of 16mm commercials, PSA's, and TV ephemera.

From the classic iconography of the Marlboro Man to the absurd pitches for Jack LaLanne's "Glamour Stretchers", this outrageously retro review of funky, clunky clips offers more than campy fun. In fact, it allows us precious insight into a lost, impossibly innocent world of fondly remembered looks, styles, and attitudes, from way back in the good ol' 20th Century.

Curated by Craig Baldwin and Noel Lawrence, "70's Remix" is an amazingly display of "recombinant" editing and audio design. Six of today's savviest celluloid scavengers take disposable industrial and educational films, and recycle them into uncanny collages, from the ridiculous to the sublime. Watch Quicktime Trailer here.


Christian Slater flushed with success?

Christian Slater's career is in the toilet. Literally. He's signed up to advertise a toilet gel in the UK as a part of a public health campaign in the UK titled 'Germaphobia'.

A spokesperson for Domestos says: "We've hired Christian because we wanted to try and bring the germs to life in the advert, he's perfect because he's got this husky, slightly dark voice. And of course, there's a slightly dark side to him."

His recent bad boy actions, groping a woman on the street in NYC, landed him in court.
I wonder if that's what they mean by dark side.

Found via hecklerspray


Brazilians take the lead online

The International Herald Tribune takes a look at the reasons why Brazil has such strong hold online.

At Cannes, Brazilian ad agencies won 25 of 93 awards in the online advertising category, that's over 25%. And yet online or interactive advertising accounts for only only 2% of the total annual ad spend - approximately $3.6 billion - in Brazil.

According to MSN, Brazil's internet advertising is growing at an annual rate of more than 30 percent.


The latest copyright fight - Perfect 10 vs Amazon

Perfect 10 Files Motion for Preliminary Injunction Against Amazon Alleging Copyright Infringement , which means that the magazine Perfect 10 sues Amazon (and for displaying their copyrighted images.

According to Perfect 10, Amazon and will likely argue that because they provide a "search function," they should be excused from liability for copyright infringement. From Perfect10's standpoint, search engines like and Google aren't directing people where to find Perfect 10 images -- that would be Perfect 10 Magazine and -- rather, they are displaying Perfect 10 images themselves. To the extent that or Google do direct users searching for Perfect 10 pictures, it is virtually always to a website which misappropriated those images, not to, Zada says.
Via the Trademark Blog who daringly have posted a Perfect 10 cover. *gasp*!

Schnappi, das kleine Krokodil

The next super-annoying ring-tone to replace the annoying frog this is the schnappi song sung buy 8-year old Joy Gruttman. The extremly catchy tune about a small crocodile has it's own little webgame as well. Play it here, and download the song, watch the video, etc.
Joy's song even knocked Robbie Williams himself off the charts as her single has already sold over 1 million copies it's claimed. The UK release of the single is planned for August 22nd. For anyone who speaks Swedish the German lyrics are hilarious when little Joy does her breakdown mid-song, "schnipp-schnapp-snopp..." as "snopp" means trouser snake to us. Tee hee heee!


British Airways and the Saatchis finally split.

British airways, a client so loyal to the Maurice and Charles that they even left old Saatchi a decade ago when M&C Saatchi was formed to become their first client, have now decided to put the account up for review. M&C Wil be invited to the pitch, which seems to be a money issue rather than the typical "creative differences" one. To Brandrepublic Martin George, commercial director of BA, said:

"However, as the airline continues to face the challenges of an increasingly competitive market, we are required to review all our major contracts across the business in line with our corporate procurement policy. This means that we will review our global advertising to ensure it meets the needs of our changing business and that we manage our worldwide account in the most effective way."

No No Hubba Hubba if you ain't got no rubba

Oh my word..... This commercial (windows crappy media only) has an animated rapper chanting "there will be no hubba hubba if you ain't got no rubba" and is part of the New Zealand government paid safe sex campaign.
It' also so bad it feels like a parody. They're kidding right? Never mind that hubba hubba sounds like a pink sweet gum, the whole execution ooozes cheese. Must watch, try not to laugh.

Super adgrunts, quicktime version available here.