Digital Bulletin reports that HHCL/Red Cell has launched a new blog-like site "aimed at planners and advertising creatives to give insight into issues affecting their work, from contemporary culture to business and marketing issues."
BigShinyThing was actually launched in February, but is now just getting press? Sort of strange. Maybe they weren't sure how it would take off so they waited a while until they had more to show or were certain that they would be able to keep it up.
It definitely seems like blogs are the new trend for advertising agencies. Only a few years ago there were just a handful of ad agency blogs like Influx Insights by Butler, Shine, Stern & Partners and Coudal Partners (which goes back as far as 1999). Even as recently as October of last year, only 10 agency blogs made it Bill_Bernbucks' list of advertising related blogs.