The entreprenuerial cousins at OBTV invite you to coBrandit - make an advert for either Beer, Gear, or Cars (and make it look good) and they'll pay you $50 for it.
It all started this way: My cousin Jesse and I were sitting around drinking beer. Heineken. And we were talking about how, from a mktg standpoint, Heineken was right where it wanted to be: in our 'fridge, on our table, in our hands, being drunk (er, consumed...) That being the case, any additional mktg dollars spent on us by Heineken would be wasted (er, unneccessary). So instead of spending more cash on advertising to Jesse and I, Heineken should be giving us their money directly, in exhange for which we would give them video testimony of our world and Heineken's place in it. It was (and is) our belief that a documentary of that sort would be a lot more interesting than a typical stupid ad.
The challenge was to create The Great Canadian Commercial in only 48 hours. Open to emerging and established filmmakers from across Canada, The Great Canadian Commercial is a first of its kind annual event that took place on April 15, 2005.
Participants in the event were asked to create a 30-second public service announcement commercial for one charity from five selected for the event. The commercials were judged by broadcast producers from the top ad agencies in the city of Vancouver, Canada.
Advertising in videogames, dominated in the past by static ads such as billboards and signposts, is beginning to look more like TV commercials.
For the past few weeks, Massive Inc., a New York company that distributes ads in videogames, has been testing an ad with full motion and sound in a science-fiction game called Anarchy Online. Today, Massive will roll out the full-motion ad capability to advertisers generally.
It won't be long until nowhere will be safe from advertisers.
Inside Branded Entertainment ponders the ceiling for product placements. Over the last year there has been about 100% growth. If this keeps up at the current rate, how much placement clutter will there be?
At some point, marketers and networks will have to figure out how many placements per hour viewers are willing to tolerate. If they don't, "It's going to defeat the purpose," said Michael Yudin, managing director of Carat Entertainment in New York.
The NY Times reports that Stephen G. Goetz, a credit card marketer in San Francisco, is suing American Express over their tagline "My life. My Card," which they have been using in a national advertising campaign since last autumn.
Lawsuits accusing companies of stealing trademarked slogans are common, and many are routinely dismissed. But Judge Lewis A. Kaplan of Federal District Court in Manhattan ruled earlier this week that the issues in this case of brand identity theft can go to trial, possibly as early as December.
At issue is whether American Express independently conceived the idea for the campaign that began in November, or took it from Mr. Goetz, who claims he used it in a sales pitch to the financial services company in July.