Carte Blanche ad agency is launching a self-promotional campaign in Quebec touting their new "physically" credo.
No, I'm not quite sure what it means either, but this is supposed to attract advertisers who have been disappointed by the results of their prior advertising efforts with other agencies. I wish it meant that the suit-clad reservoir dogs like posse of Carte Blance was actually out there knocking competitors over the head with baseball bats. It would be a new approach, as back-stabbing with knives is getting so old. ;)