There was a time in America when you could tell what people's politics were just by looking at them. Long hair meant you were a Democrat. Wing-tip shoes, you were a Republican, and so on.
This even went as far as to what kind of car you drove. A Lincoln was most likely to have a Nixon sticker on the bumper. A Volkswagen bus, a peace sign. But a Volvo, a Volvo meant you cared. You wanted to clean up the environment, quit wasting natural resources, bring our troops home in an orderly fashion. You believed things should be built well and sold for the price that allowed the maker to make a profit, and the buyer to feel he or she had gotten a good value.
Volvo people cared about safety--a lot. Remember the Volvo ad with the stack of cars and the headline: "Are you in the market for a hardtop?" Straight forward, to the point, demonstrating instead of just promising.
It is simply amazing that, with millions and millions of two-ton bullets flying all over this country at 80 mph (oh, yes you do) that people, let alone automakers, don't talk about it more.