Adland's adnews


Naked ad exposed

Brand Republic exposes the naked truth behind a complaint made to the ASA regarding advertising posters for "Naked" by the B


Film fans or ad fans?

A friendly adgrunt in our hood tipped us to this pair - "Pick up todays Politiken paper" he said.. "doesn't that ad for the film fest look a little like those Stella ads?".....

Lets have a look shall we?


The NameGame - checking all the entries

The NameGame is now closed to new entries as the ad agency take their time to mull over the great names alrady entered.


Ad agency web sites reviewed

The Independent published Stefano Hatfield's reviews of 12 UK advertising agency web sites. The commentary includes "geek report" on usability, design, etc, "obligatory platitude", and "excruciating moment".

The agencies reviewed include:
JWT, AMV BBDO, RKCR/Y&R, Ogilvy&Mather, TBWA London, Saatchi & Saatchi, Euro RSCG, St Luke's, Bartle Bogle Hegarty (BBH), Clemmow Hornby Inge, McCann-Erickson, and Cake Media.

Here are a couple of the Obligatory Platitudes:
Ogilvy & Mather: "It's all about big ideas. Intelligent ideas. Ideas that spring from a deep understanding of consumer needs and behaviour."
Clemmow Hornby Inge: "The best way to get a big idea is to get a lot of ideas."
Euro RSCG: "The power of one".
St. Luke's: "The easiest way to lead people is to climb to the top of a hill. See what direction they are moving in already and then jump in front of them."

Overall, it looks like BBH's site was found to be the quickest, simplest, and easiest to understand, with the least amount of BS.

Also related, Mother London, BBDO, and Lowe Bull have recently redesigned their agency sites. There's a bit on the Lowe Bull redesign here.


Ariel ? Comic sans? Helvetica?

All ye who hate Arial rejoice - Mark Simonson has put together an article called the scourge of Arial on his stylish site, and for dessert there's this b3ta


Viral for Opel goes to the dogs

Back in January, Opel came out with a viral for their new Tigra TwinTop by McCann Erickson and MRM Partners ( . Recently they released a new 30-second viral promoting Opel's Astra GTC. This one is a rather reminiscent of the FordKa virals from 2003 for Ford's EvilTwin SportKA that was deemed too evil for killing a pigeon and the Ford KA Cat decapitation ad from 2004. Both ads got raised eyebrows and a lot of noise by animal groups. And this time is no different.