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G.A.P launches F.A.T

Forth & Towne is the name of Gap Inc.'s new store concept aimed at women over 35 who don't want to shop at their Banana Republic and aren't ready for Old Navy yet.
Businessweek reports:

Forth & Towne -- Gap's first new chain in a decade -- aims to appeal to boomer women, who grew up with Gap, but with whom the store "lost touch," said Paul Pressler, president and chief executive
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Photoshop contest makes a Coca Cola Logo on the moon, again.

Worth1000 has had yet another fun photoshopping game , called Corporate Takeover 5, where the idea was to find new places for corporate sponsorships logos. And boy did they!

Among the funny ideas is the McCow, The genetically modified 7up limes.
AT&T buys the moon (brilliant!), and the old Coke logo on the moon idea. That is, if Starbucks don't beat them both to it.

One of the first gags the New York Post Post House pulled on their tabloid-like homepage was the ad-on-the-moon idea, which was recently done when CunningStunts PR stunt was to hoax the Sun newspaper into believing they had projected J-Lo's butt on the moon.

Back in 2004 we reported on Alexander Lavrynov's idea of putting billboads in space, Ads in space (revisited)

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Link Lust: Damned lies and statistics, shorter URL:s with dates

Over at Butler Shine and Sterns brainblog InFlux Insights they're picking Yankelovich study apart armed with common sense. In my humble opinion, they're being way too kind. "Despite saying that marketers need to get their act together and start connecting with consumers, they release a finding that contradicts the overall trend. People are starting to like advertising a lot more!"

Just a note that might impress other geeks, our neat little archive by month and year page which lists all articles and films published by their date now has sexy looking date-URLs to the years and months available. January 1969 looks like this: ad-rag.com/archives/1969/01, and May 1986 looks like so ad-rag.com/archives/1986/05. Pretty logical innit? Arentcha impressed? ;)

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McCann Erickson Ireland accused of copyright infringement

Sonarstate has threatened legal action against Heineken and global ad agency McCann Erickson for alleged copyright infringement in their ‘Where's your head at?’ campaign. (Not related to the Australian Where's your head at anti drug campaign.)
Sonarstate claims the Speakerboy character they use has been nicked by Heineken and turned into a Speakerhead character, Sonarstate claims it's plagiarised.
Sonarstates own speakerboy - not connected to the loud speaker builders located at speakerboy.org - can be seen in small speakerboy films here.

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Coke debuted new zero-calorie cola on Ebay

Coke who only just caught on to what made Pepsi Max sell well to men, have created and launched a new Diet Soda, without the word "diet" on it. Coke Zer0, or Coke Zero if you prefer, is a 0-calorie soda pop sweetened with a blend of aspartame and acesulfame potassium (ace-k). Pepsi Max is sweetened with aspartame and acesulfame K, and it too never mentions the word "diet". That coupled with it's Mt. Dew style advertising in Europe (in fact they simply were those "been there, done that, doing it tomorrow" Mt. Dew ads with new cans) the Max is very popular among young lads.
The New York Post reports:

Coke Zero is targeted to the all-important young male consumer who has been slower than women to embrace diet cola.
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Never fret over a logo again - prefab logos for sale.

"Logos2buy services saves you the high company logo design development cost that traditional designers are usually charged. Logos2buy.com gives you the chance to actually see your logo design before you decide from the Logo Gallery. Unlike traditional business logo design house - or ad agency, you can never be sure if you will like the end result and you will still have to pay."

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You must... You must...

Over at the aptly named http://subtil.istheshit.net/ URL there is a photo snapped by Peppe showing an incredibly frank poster. Truth in advertising after all?

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Garfield's "Chaos Scenario"

If you haven't read Bob Garfield's "Chaos Scenario" you might want to head over to adage.com and have a read. It does bring up quite a few good points and although some might say his arguement is one-sided, he does take a look at both sides of the mania over the death of TV, the rush to new media and ponders where we might be heading.

One of the things that bothers me the most about this whole arguement, and I'm sure I've brought it up before, is the claim that viewers are now in control. Viewers have always been in control. If they hadn't been, then all those TV shows that the network executives loved but the population hated would have continuted to air, and not be killed after less than 10 shows getting to air.

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