This month in our spotlight is Crunch Brand Communications in Charlestown, Massachusetts. Ted Schuelter gave us the dirt on how they work and gave us a peek at the agency's work.
Caff: Show us the Crunch creative hot spot. Where are the ideas born?
Crunch: Crunch is located in Charlestown, MA, and overlooks the famous Mystic River. Our halogen-lit, exposed brick, orange-painted offices don't exactly fit in with our surroundings. When we sit down in our conference room to brainstorm, we look out onto a landscape that's gritty and industrial. Some might say it's bleak. But for us, it's a reminder of the kind of tough, challenging environment we were trained to thrive in. In fact, all of us at Crunch attended the Boulder Outdoor Survival School (B.O.S.S.) where we learned to subsist in the harshest conditions and how to optimize limited resources. We find that the principles we learned there teamwork, innovation, drive, persistence constantly come into play in the work we do for our Brand Partners. No matter how tough the market landscape gets, we know how to help companies survive and flourish.
Recently, Kranzler Kingsley -- a local Bismarck, ND ad agency where I currently work -- hired an extremely friendly and talented guy named Mark Gray as our video production editor. We got him after he spent a stint in Chicago working for The Whitehouse (a post house, not the Dubya house).
Anyhoo, we sent a press release of his hiring to his hometown newspaper, The Mandan News, and, well... after a little bit of editing of their own, the story ended up with a wee bit of a typo. Read more to see if you can spot the boo-boo.
Mark Wnek's column on Monday mentioned a rumor going around about Trevor Beattie leaving TBWA/London to start his own agency. And yesterday Trevor Beattie, Andrew McGuinness, chief executive, and Bil Bungay, deputy creative director, announced their resignation in order to launch a start-up called Beattie McGuinness Bungay.